Ad Almanac

Updated Nov 8, 2026 · events checked weekly, newsletters and podcasts daily · how we get this data

Company

SumUp

The events, newsletters and podcasts SumUp sponsors, with dates and sources.

On 2 event sponsor lists, with booth space at 3 events and 1 podcast ad in 1 podcast.

No newsletter ads found across the 123,502 newsletter issues we read. Based on 3,392 newsletters, 5,698 podcasts and 2,191 event sponsor lists.

2Event sponsor lists, all time
GoldTop level held · Northeast Acquirers Association Conference (NEAA)
1Podcast ad, all time
Jan 2026Most recent ad · The Resilient Retail Game Plan - retail insights, retail trends and best practices
2Event sponsor lists, all time 1Podcast ad, all time

Last 24 months

The same months as a table
Sponsorships by month, last 24 months
MonthEventsNewslettersPodcasts
Dec 2024–––
Jan 2025–––
Feb 2025–––
Mar 2025–––
Apr 2025–––
May 2025–––
Jun 2025–––
Jul 2025–––
Aug 2025–––
Sep 2025–––
Oct 2025–––
Nov 2025–––
Dec 2025–––
Jan 2026––1
Feb 2026–––
Mar 2026–––
Apr 2026–––
May 2026–––
Jun 2026–––
Jul 2026–––
Aug 2026–––
Sep 2026–––
Oct 2026–––
Nov 2026–––
Total001

Each square is a month. Darker means more sponsorships that month. Events sit in the month the event usually starts. We read many more newsletters from September 2026 and podcasts from October 2026, marked with a line, so later squares run darker. That alone doesn't mean a company bought more.

Connections Where SumUp shows up.

NewslettersMost ads first. Bar: ads we’ve found.0

No newsletter ads found in 123,502 issues from 3,392 newsletters. An outlet we haven’t read can’t show up here.

Full record Click a heading to sort.

5 rows
London Tech Week ListedOn the sponsor list; the organizer names no level 69 latest list · read Nov 1 ↗ Report
Northeast Acquirers Association Conference (NEAA) Gold · 4 of 4Level 4 of the 4 this event lists (Diamond, Sapphire, Platinum, Gold) 23 latest list · read Nov 1 ↗ Report
Hospitality - Il Salone dell'Accoglienza ExhibitorBooth space, not a sponsorship 722 2027 · read Nov 1 ↗ Report
Snack Show ExhibitorBooth space, not a sponsorship 432 2027 · read Nov 1 ↗ Report
Southeast Acquirers Association Annual Conference (SEAA) ExhibitorBooth space, not a sponsorship 138 latest list · read Nov 1 ↗ Report
Sponsor level
The level the organizer lists SumUp under. Where the event names two or more levels, its place in the organizer’s own order on the page. Exhibitor: booth space. Partner: media or community partner, not counted as a sponsor.
On the list
Every company on that edition’s list, a measure of its size.
Source
The organizer’s page, the edition (or the year we read it) and the day we read it.

Next stops

These are the ads and sponsor listings we’ve found. They don’t show spend. If a channel is empty, we haven’t seen SumUp there, which doesn’t mean it doesn’t buy there. Updated Nov 8, 2026. How we read sponsor lists. Something wrong? Tell us.

One-week pass · $99 for 7 daysGet it