Rival companies
ERP software
ERP software sponsors side by side: Odoo, NetSuite, SAP, Infor, Epicor and IFS, and where each one ran by quarter.
757Odoo6 newsletter · 719 podcast · 32 event
438NetSuite42 newsletter · 389 podcast · 7 event
222SAP33 newsletter · 119 podcast · 70 event
30Infor0 newsletter · 0 podcast · 30 event
27Epicor0 newsletter · 0 podcast · 27 event
25IFS0 newsletter · 8 podcast · 17 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Odoo | NetSuite | SAP | Infor | Epicor | IFS | ||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||||
| Sports podcasts | 0 | 0 | 0 | 119 | 117 | 168 | 4 | 0 | 0 | 0 | 13 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Business podcasts | 2 | 0 | 0 | 0 | 17 | 12 | 25 | 9 | 44 | 81 | 78 | 39 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 5 | |||||
| News podcasts | 8 | 29 | 18 | 18 | 2 | 9 | 2 | 5 | 12 | 15 | 13 | 5 | 0 | 1 | 15 | 29 | 53 | 15 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Health & fitness podcasts | 0 | 24 | 39 | 33 | 13 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Technology podcasts | 0 | 12 | 18 | 29 | 10 | 3 | 5 | 0 | 0 | 1 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Finance & investing newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 5 | 0 | 2 | 9 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Industry trade newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 10 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Music podcasts | 0 | 5 | 5 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Software & developers newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Religion & spirituality podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 4 | 3 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Other lanes | 0 | 0 | 0 | 1 | 4 | 5 | 0 | 2 | 0 | 1 | 8 | 6 | 0 | 2 | 0 | 0 | 6 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Odoo | NetSuite | SAP | Infor | Epicor | IFS |
|---|---|---|---|---|---|---|
| Industrial | 9 | 1 | 2 | 7 | 14 | 5 |
| Business & tech | 6 | 3 | 12 | 1 | 0 | 2 |
| Cloud & data | 0 | 0 | 20 | 0 | 0 | 0 |
| Retail & consumer | 5 | 0 | 3 | 4 | 1 | 0 |
| Automotive & transport | 2 | 0 | 1 | 3 | 4 | 3 |
| AI | 0 | 0 | 11 | 0 | 0 | 1 |
| Health | 0 | 1 | 2 | 6 | 2 | 0 |
| Finance & crypto | 2 | 0 | 5 | 0 | 0 | 1 |
Top outlets By newsletter and podcast placements.
Odoo
- Sleep With Me105
- Locked On MLB - Daily Podcast On Major League Baseball104
- Locked On Mets - Daily Podcast On The New York Mets64
- Locked On Braves - Daily Podcast On The Atlanta Braves47
- The Vergecast47
- Raging Moderates with Scott Galloway and Jessica Tarlov41
NetSuite
- The Ramsey Show177
- All the Hacks: Money, Points & Life36
- Pivot29
- The Iced Coffee Hour21
- Morning Wire19
- Construction Dive Daily15
SAP
- The Journal.113
- ITPro7
- Simon Sinek6
- A Bit of Optimism6
- CFO Dive Daily5
- CIO Dive Daily5
Infor
No newsletter or podcast ads on record. 30 event listings.
Epicor
No newsletter or podcast ads on record. 27 event listings.
IFS
- High Performance Business8
The detail Outlets behind each lane.
Odoo · Sports podcasts · 2026 Q2
Odoo · Sports podcasts · 2026 Q3
Odoo · Sports podcasts · 2026 Q4
NetSuite · Sports podcasts · Earlier
- Spittin Chiclets4 placements
NetSuite · Sports podcasts · 2026 Q3
- The Dan Le Batard Show13 placements
NetSuite · Sports podcasts · 2026 Q4
- The Tony Kornheiser Show3 placements
Odoo · Business podcasts · Earlier
- Prof G Markets2 placements
Odoo · Business podcasts · 2026 Q3
- Prof G Markets17 placements
Odoo · Business podcasts · 2026 Q4
- Prof G Markets11 placements
- Marketplace1 placement
NetSuite · Business podcasts · Earlier
- All the Hacks: Money, Points & Life22 placements
- The Iced Coffee Hour3 placements
NetSuite · Business podcasts · 2025 Q4
- The Iced Coffee Hour3 placements
- All the Hacks: Money, Points & Life3 placements
NetSuite · Business podcasts · 2026 Q1
- The Ramsey Show30 placements
- The Iced Coffee Hour5 placements
NetSuite · Business podcasts · 2026 Q2
- The Ramsey Show65 placements
- The Iced Coffee Hour5 placements
NetSuite · Business podcasts · 2026 Q3
- The Ramsey Show61 placements
- Financial Audit6 placements
NetSuite · Business podcasts · 2026 Q4
- The Ramsey Show21 placements
- The Investor's Podcast (We Study Billionaires) - The Investor’s Podcast Network5 placements
SAP · Business podcasts · 2026 Q3
- A Bit of Optimism6 placements
IFS · Business podcasts · 2026 Q3
- High Performance Business3 placements
IFS · Business podcasts · 2026 Q4
- High Performance Business5 placements
Odoo · News podcasts · Earlier
- The WAN Show8 placements
Odoo · News podcasts · 2025 Q4
- Raging Moderates with Scott Galloway and Jessica Tarlov12 placements
- Pivot8 placements
Odoo · News podcasts · 2026 Q1
- Raging Moderates with Scott Galloway and Jessica Tarlov13 placements
- The WAN Show3 placements
Odoo · News podcasts · 2026 Q2
- Raging Moderates with Scott Galloway and Jessica Tarlov15 placements
- The WAN Show3 placements
Odoo · News podcasts · 2026 Q3
- The WAN Show2 placements
Odoo · News podcasts · 2026 Q4
- The NewsWorthy2 placements
- Pivot2 placements
NetSuite · News podcasts · Earlier
- Pivot2 placements
NetSuite · News podcasts · 2025 Q4
- Pivot3 placements
- Morning Wire2 placements
NetSuite · News podcasts · 2026 Q1
- Pivot7 placements
- Morning Wire5 placements
NetSuite · News podcasts · 2026 Q2
- Pivot9 placements
- Morning Wire6 placements
NetSuite · News podcasts · 2026 Q3
- Pivot7 placements
- Morning Wire4 placements
NetSuite · News podcasts · 2026 Q4
- Morning Wire2 placements
- All TWiT.tv Shows (Audio)1 placement
SAP · News podcasts · 2025 Q4
- The Journal.1 placement
SAP · News podcasts · 2026 Q1
- The Journal.15 placements
SAP · News podcasts · 2026 Q2
- The Journal.29 placements
SAP · News podcasts · 2026 Q3
- The Journal.53 placements
SAP · News podcasts · 2026 Q4
- The Journal.15 placements
Odoo · Health & fitness podcasts · 2025 Q4
- Sleep With Me24 placements
Odoo · Health & fitness podcasts · 2026 Q1
- Sleep With Me35 placements
- Mayim Bialik's Breakdown4 placements
Odoo · Health & fitness podcasts · 2026 Q2
- Sleep With Me33 placements
Odoo · Health & fitness podcasts · 2026 Q3
- Sleep With Me13 placements
Odoo · Technology podcasts · 2025 Q4
- Waveform: The MKBHD Podcast7 placements
- The Vergecast5 placements
Odoo · Technology podcasts · 2026 Q1
- The Vergecast10 placements
- Waveform: The MKBHD Podcast8 placements
Odoo · Technology podcasts · 2026 Q2
- The Vergecast25 placements
- Waveform: The MKBHD Podcast4 placements
Odoo · Technology podcasts · 2026 Q3
- The Vergecast6 placements
- Waveform: The MKBHD Podcast4 placements
Odoo · Technology podcasts · 2026 Q4
- This Week in Startups2 placements
- The Vergecast1 placement
NetSuite · Technology podcasts · Earlier
- Lex Fridman Podcast5 placements
NetSuite · Technology podcasts · 2026 Q2
- Darknet Diaries1 placement
NetSuite · Technology podcasts · 2026 Q3
- Lex Fridman Podcast2 placements
- Darknet Diaries1 placement
NetSuite · Technology podcasts · 2026 Q4
- This Week in Tech (Audio)1 placement
- Mac Power Users1 placement
NetSuite · Finance & investing newsletters · 2025 Q4
- Looking for Leverage10 placements
NetSuite · Finance & investing newsletters · 2026 Q1
- TLDR Fintech5 placements
NetSuite · Finance & investing newsletters · 2026 Q3
- The Daily Upside2 placements
NetSuite · Finance & investing newsletters · 2026 Q4
- The Daily Upside4 placements
- CFO Brew3 placements
SAP · Finance & investing newsletters · 2026 Q4
- CFO Dive Daily5 placements
NetSuite · Industry trade newsletters · 2026 Q3
- Construction Dive Daily5 placements
NetSuite · Industry trade newsletters · 2026 Q4
- Construction Dive Daily10 placements
SAP · Industry trade newsletters · 2026 Q4
- Utility Dive Daily3 placements
Odoo · Music podcasts · 2025 Q4
- Song Exploder5 placements
Odoo · Music podcasts · 2026 Q1
- Song Exploder5 placements
Odoo · Music podcasts · 2026 Q2
- Song Exploder5 placements
NetSuite · Software & developers newsletters · 2026 Q4
- IT Brew1 placement
SAP · Software & developers newsletters · 2026 Q4
- ITPro7 placements
- CIO Dive Daily5 placements
NetSuite · Religion & spirituality podcasts · 2025 Q4
- Relatable with Allie Beth Stuckey3 placements
NetSuite · Religion & spirituality podcasts · 2026 Q1
- Relatable with Allie Beth Stuckey4 placements
NetSuite · Religion & spirituality podcasts · 2026 Q2
- Relatable with Allie Beth Stuckey3 placements
NetSuite · Religion & spirituality podcasts · 2026 Q3
- Relatable with Allie Beth Stuckey1 placement
NetSuite · Religion & spirituality podcasts · 2026 Q4
- Relatable with Allie Beth Stuckey1 placement
Odoo · Other lanes · 2026 Q2
- KILL TONY1 placement
Odoo · Other lanes · 2026 Q3
- This Week in Startups Newsletter3 placements
- Wait Wait... Don't Tell Me!1 placement
Odoo · Other lanes · 2026 Q4
NetSuite · Other lanes · 2025 Q4
- This Past Weekend w/ Theo Von1 placement
- 2 Bears, 1 Cave with Tom Segura & Bert Kreischer1 placement
NetSuite · Other lanes · 2026 Q2
NetSuite · Other lanes · 2026 Q3
- 2 Bears, 1 Cave with Tom Segura & Bert Kreischer3 placements
- Twenty Thousand Hertz3 placements
NetSuite · Other lanes · 2026 Q4
- Ride the Lightning: Tesla and EV Podcast2 placements
- Twenty Thousand Hertz1 placement
SAP · Other lanes · 2025 Q4
- Big Technology2 placements
SAP · Other lanes · 2026 Q3
- Simon Sinek6 placements
SAP · Other lanes · 2026 Q4
- FedScoop2 placements
- In the Room1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.