December 2025
What each company type bought in December 2025 across newsletters and podcasts. Events aren’t here: most event lists have no date of their own.
Newsletters
We read 1,433 issues from 251 newsletters published in December 2025. Coverage of this month is thinner than October 2026, when we read 29,752 issues, so keep that in mind when you compare months.
By company type
| Company type | Placements | Companies |
|---|---|---|
| Crypto & web3 | 167 | 23 |
| AI & ML | 166 | 71 |
| Developer tools | 152 | 61 |
| Sales & marketing software | 147 | 33 |
| Finance & fintech | 92 | 26 |
| Security | 91 | 43 |
| Investing & trading | 87 | 36 |
| Productivity & collaboration | 66 | 16 |
| Health & wellness | 42 | 17 |
| Newsletters | 40 | 11 |
| Food & drink | 38 | 18 |
| E-commerce & retail | 37 | 9 |
| Education & courses | 36 | 12 |
| Banking & insurance | 34 | 8 |
| Consumer goods | 34 | 22 |
| Data & analytics | 28 | 17 |
| Travel & hospitality | 26 | 8 |
| HR & recruiting | 21 | 8 |
| Real estate | 5 | 2 |
| Events & conferences | 4 | 4 |
| Media & entertainment | 4 | 4 |
| Telecom & hardware | 4 | 3 |
| Government & nonprofit | 3 | 2 |
| Automotive | 1 | 1 |
| No type on file | 76 | 34 |
Most active companies
| Company | Placements | Newsletters |
|---|---|---|
| Gearbox Protocol | 22 | 1 |
| Roku | 22 | 10 |
| Asana | 21 | 1 |
| Levanta | 21 | 9 |
| Gearbox Protocol | 20 | 1 |
| You | 20 | 6 |
| beehiiv | 17 | 9 |
| HubSpot | 16 | 9 |
| Arch Public | 15 | 1 |
| Bitcoin IRA | 15 | 1 |
| Bitizenship | 15 | 1 |
| Bitwise Asset Management | 15 | 1 |
| DeFi Development | 15 | 1 |
| Figure Markets | 15 | 1 |
| QA Wolf | 15 | 4 |
Seen for the first time
The first newsletter placement we have for each company. We add more newsletters over time, so a company here may have bought before we started reading where it ran. The 15 with the most placements, of 204.
| Company | Placements | Newsletters |
|---|---|---|
| Gladly | 13 | 6 |
| Athyna | 10 | 1 |
| Uphold | 10 | 1 |
| Abra | 9 | 1 |
| Axios HQ | 9 | 3 |
| QualityLogic | 8 | 3 |
| Google AdSense | 7 | 4 |
| Aleph | 6 | 2 |
| Resolve | 6 | 3 |
| Infosec IQ | 5 | 1 |
| Naked Wines | 5 | 1 |
| NMI | 5 | 2 |
| Adobe | 4 | 2 |
| Ampcode | 4 | 2 |
| BlueAlpha | 4 | 4 |
Podcasts
We read 4,447 episodes from 476 podcasts published in December 2025. Coverage of this month is thinner than October 2026, when we read 26,045 episodes, so keep that in mind when you compare months.
By company type
| Company type | Placements | Companies |
|---|---|---|
| Health & wellness | 591 | 43 |
| E-commerce & retail | 515 | 21 |
| Consumer goods | 488 | 36 |
| Finance & fintech | 276 | 29 |
| Security | 190 | 24 |
| Food & drink | 167 | 15 |
| Investing & trading | 114 | 26 |
| AI & ML | 105 | 18 |
| Crypto & web3 | 93 | 15 |
| Developer tools | 92 | 11 |
| Telecom & hardware | 91 | 10 |
| Productivity & collaboration | 78 | 18 |
| HR & recruiting | 68 | 7 |
| Travel & hospitality | 67 | 6 |
| Government & nonprofit | 51 | 3 |
| Sales & marketing software | 41 | 7 |
| Education & courses | 18 | 6 |
| Banking & insurance | 17 | 4 |
| Real estate | 15 | 2 |
| Data & analytics | 13 | 4 |
| Media & entertainment | 8 | 3 |
| Events & conferences | 7 | 1 |
| Newsletters | 3 | 1 |
| Automotive | 2 | 1 |
| No type on file | 4,345 | 777 |
Most active companies
| Company | Placements | Podcasts |
|---|---|---|
| Aura Frames | 212 | 52 |
| Quince | 195 | 46 |
| Shopify | 103 | 42 |
| PrizePicks | 96 | 8 |
| AG1 | 89 | 23 |
| DraftKings | 77 | 14 |
| Cozy Earth | 72 | 21 |
| Gametime | 72 | 8 |
| Helix Sleep | 64 | 14 |
| BetterHelp | 58 | 29 |
| Uncommon Goods | 57 | 11 |
| BlueChew | 56 | 13 |
| Blitzy | 55 | 2 |
| LMNT | 55 | 20 |
| Bud Light | 53 | 1 |
Seen for the first time
The first podcast placement we have for each company. We add more podcasts over time, so a company here may have bought before we started reading where it ran. The 15 with the most placements, of 221.
| Company | Placements | Podcasts |
|---|---|---|
| Hackquest | 14 | 1 |
| Adaptive Security | 12 | 1 |
| Explorenativepath | 11 | 1 |
| Swan Bitcoin | 10 | 1 |
| Cca | 9 | 1 |
| Uaustin | 9 | 2 |
| Tritailsbeef | 8 | 1 |
| Promotive | 7 | 1 |
| Fantasychamps | 6 | 1 |
| Goldman Sachs Asset Management | 6 | 1 |
| Joi | 6 | 1 |
| Morgan Stanley | 6 | 2 |
| Rumble | 6 | 1 |
| Vibrant-Wellness | 6 | 2 |
| Zero Trust World | 6 | 1 |
Counts are the ads we’ve found from companies we could identify, by the date each ran. They don’t show spend. A company missing here may still have bought; we only count what we read. How we get this data.