November 2025
What each company type bought in November 2025 across newsletters and podcasts. Events aren’t here: most event lists have no date of their own.
Newsletters
We read 1,345 issues from 230 newsletters published in November 2025. Coverage of this month is thinner than October 2026, when we read 29,752 issues, so keep that in mind when you compare months.
By company type
| Company type | Placements | Companies |
|---|---|---|
| AI & ML | 192 | 73 |
| Sales & marketing software | 175 | 34 |
| Developer tools | 165 | 63 |
| Crypto & web3 | 143 | 22 |
| Security | 97 | 38 |
| Productivity & collaboration | 76 | 26 |
| Investing & trading | 74 | 31 |
| Finance & fintech | 59 | 23 |
| Consumer goods | 55 | 28 |
| Food & drink | 53 | 26 |
| Health & wellness | 48 | 18 |
| E-commerce & retail | 45 | 11 |
| Data & analytics | 44 | 18 |
| HR & recruiting | 31 | 11 |
| Travel & hospitality | 25 | 9 |
| Education & courses | 24 | 14 |
| Banking & insurance | 23 | 6 |
| Newsletters | 14 | 8 |
| Events & conferences | 12 | 10 |
| Telecom & hardware | 8 | 8 |
| Real estate | 5 | 2 |
| Media & entertainment | 4 | 3 |
| No type on file | 81 | 32 |
Most active companies
| Company | Placements | Newsletters |
|---|---|---|
| Roku | 45 | 15 |
| Neurons | 28 | 10 |
| Gearbox Protocol | 20 | 1 |
| Bubble | 19 | 1 |
| Fiverr | 19 | 1 |
| Grammarly | 19 | 1 |
| Namecheap | 19 | 1 |
| Guidde | 16 | 7 |
| RAD Intel | 16 | 5 |
| Lindy | 15 | 6 |
| Stripe | 15 | 4 |
| You | 15 | 6 |
| Arch Public | 14 | 1 |
| Bitcoin IRA | 14 | 1 |
| Bitizenship | 14 | 1 |
We hold too little earlier newsletter data to say which companies are new this month.
Podcasts
We read 3,945 episodes from 469 podcasts published in November 2025. Coverage of this month is thinner than October 2026, when we read 26,045 episodes, so keep that in mind when you compare months.
By company type
| Company type | Placements | Companies |
|---|---|---|
| Health & wellness | 618 | 45 |
| E-commerce & retail | 492 | 21 |
| Consumer goods | 391 | 41 |
| Finance & fintech | 268 | 28 |
| Food & drink | 188 | 21 |
| Security | 172 | 21 |
| Crypto & web3 | 107 | 19 |
| AI & ML | 106 | 15 |
| Investing & trading | 90 | 22 |
| Telecom & hardware | 90 | 9 |
| Developer tools | 89 | 7 |
| HR & recruiting | 81 | 8 |
| Productivity & collaboration | 80 | 14 |
| Travel & hospitality | 56 | 6 |
| Sales & marketing software | 34 | 9 |
| Government & nonprofit | 26 | 1 |
| Energy & industrial | 20 | 1 |
| Education & courses | 18 | 5 |
| Banking & insurance | 16 | 5 |
| Data & analytics | 14 | 4 |
| Real estate | 9 | 3 |
| Media & entertainment | 8 | 3 |
| Newsletters | 4 | 1 |
| Automotive | 3 | 1 |
| Events & conferences | 1 | 1 |
| No type on file | 4,145 | 771 |
Most active companies
| Company | Placements | Podcasts |
|---|---|---|
| Quince | 187 | 44 |
| Shopify | 95 | 40 |
| BetterHelp | 94 | 44 |
| AG1 | 74 | 18 |
| Cozy Earth | 73 | 25 |
| DraftKings | 73 | 18 |
| Aura Frames | 66 | 31 |
| Progressive | 64 | 7 |
| Helix Sleep | 62 | 12 |
| Mint Mobile | 58 | 18 |
| Gametime | 57 | 6 |
| BlueChew | 56 | 13 |
| Blitzy | 53 | 2 |
| Hard Rock Bet | 51 | 2 |
| LMNT | 50 | 19 |
Seen for the first time
The first podcast placement we have for each company. We add more podcasts over time, so a company here may have bought before we started reading where it ran. The 15 with the most placements, of 363.
| Company | Placements | Podcasts |
|---|---|---|
| Rovo | 22 | 1 |
| Dutch | 18 | 2 |
| BUBS Naturals | 16 | 8 |
| Birch Gold Group | 15 | 1 |
| DripDrop | 13 | 3 |
| KnowBe4 | 12 | 1 |
| Mantle | 12 | 1 |
| Net | 12 | 1 |
| Unichain | 12 | 1 |
| Covesmart | 11 | 1 |
| Montana Knife Company | 11 | 1 |
| Beducated | 10 | 3 |
| CDW | 10 | 1 |
| Trybeef | 10 | 1 |
| Purepleasureshop | 9 | 1 |
Counts are the ads we’ve found from companies we could identify, by the date each ran. They don’t show spend. A company missing here may still have bought; we only count what we read. How we get this data.