Sponsor report
theSkimm
Based on the last 180 days, compared with 25 other Culture & entertainment newsletters. All placements.
Where you stand
| Measure | You | Culture & entertainment median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 33 | 8 | 24 of 25 |
| Sponsors who came back for another week | 6 of 33 | 2 in 10 | 11 of 25 |
| Issues that carried a sponsor | 34 of 61 | 4 in 10 | 18 of 25 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| Book of the Month 6 newsletters like yours: Book Enthusiast (2 weeks), emmareadstoomuch (1 week), happy you're here. (1 week). Last ran Oct 1. Renewed.Latest ad: “Book of the Month” |
| Granola · Productivity & collaboration 3 newsletters like yours: The Sublime Newsletter (8 weeks), The Next Big Idea Club Book of the Day Newsletter (6 weeks), 1% Better (1 week). Last ran Oct 26. Renewed. Also sponsors 13 podcasts.Latest ad: “It’s the AI notepad with notes, actions, memory” |
| Adobe 4 newsletters like yours: becoming that girl (2 weeks), Digital Camera World (1 week), Everything I Made (1 week). Last ran Oct 27. Renewed. Also sponsors 7 podcasts and 39 events. Exhibits at 21 trade shows.Latest ad: “Firefly: your all-in-one AI creative studio” |
| Bookshop.org · E-commerce & retail 3 newsletters like yours: Literary Leanings (2 weeks), Silent Book Club (2 weeks), Book Enthusiast (1 week). Last ran Oct 6. Renewed.Latest ad: “This post is sponsored by Bookshop.org” |
| Mechanize · Developer tools 2 newsletters like yours: Cremieux Recueil (11 weeks), The Nature-Nurture-Nietzsche Newsletter (1 week). Last ran Oct 22. Renewed.Latest ad: “Today’s post is brought to you by my sponsor, Mechanize” |
324 more brands to pitch. Creator shows every one with its evidence for theSkimm, exports the list as CSV, opens every topic's buyer list and emails new brands each Monday. $49 a month, renewing monthly until you cancel.
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