Anthropic vs Perplexity
Anthropic and Perplexity compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
294Anthropic58 newsletter · 188 podcast · 48 event
“Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems.” Source
284Perplexity12 newsletter · 263 podcast · 9 event
Perplexity offers an AI-powered search engine that answers questions in a chatbot format. Source
Where each ran Newsletter and podcast placements, last 12 months.
| Anthropic | Perplexity | Lane | |
|---|---|---|---|
| 0 | 215 | Comedy podcasts | |
| 46 | 12 | News podcasts | |
| 29 | 19 | Technology podcasts | |
| 41 | 0 | Business podcasts | |
| 29 | 0 | Politics & policy newsletters | |
| 23 | 0 | Sports podcasts | |
| 0 | 5 | Software & developers newsletters | |
| 0 | 3 | AI newsletters |
In common 4 outlets with both on record.
| Outlet | Anthropic | Perplexity |
|---|---|---|
| The Joe Rogan Experience | 1 | 171 |
| Prof G Markets | 15 | 1 |
| HumanX Europe (Amsterdam) | 2 | 2 |
| NeurIPS | 1 | 1 |
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
Anthropic · 86 outlets
Perplexity · 31 outlets
Counts are the ads and listings we’ve found. They don’t show spend.