Rival companies
AI chat assistants
AI chat assistants sponsors side by side: Perplexity, Anthropic, You, OpenAI, Gemini and Venice, and where each one ran by quarter.
271Perplexity5 newsletter · 259 podcast · 7 event
254Anthropic57 newsletter · 156 podcast · 41 event
148You139 newsletter · 0 podcast · 9 event
77OpenAI23 newsletter · 8 podcast · 46 event
36Gemini12 newsletter · 17 podcast · 7 event
28Venice0 newsletter · 27 podcast · 1 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Perplexity | Anthropic | You | OpenAI | Gemini | Venice | ||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||||
| Comedy podcasts | 2 | 45 | 42 | 54 | 52 | 24 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| AI newsletters | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 3 | 1 | 1 | 0 | 20 | 31 | 29 | 15 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| News podcasts | 0 | 5 | 0 | 0 | 2 | 8 | 2 | 7 | 9 | 11 | 7 | 13 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 | 5 | 0 | 0 | 12 | |||||
| Technology podcasts | 0 | 1 | 6 | 4 | 6 | 2 | 4 | 2 | 3 | 1 | 8 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 4 | |||||
| Politics & policy newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 20 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 21 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Software & developers newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 17 | 8 | 12 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Business podcasts | 1 | 0 | 0 | 0 | 0 | 2 | 1 | 1 | 5 | 8 | 6 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Local news newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Sports podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 5 | 0 | 2 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| History podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 1 | 5 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Other lanes | 0 | 0 | 1 | 1 | 1 | 2 | 0 | 1 | 6 | 5 | 9 | 3 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | |||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Perplexity | Anthropic | You | OpenAI | Gemini | Venice |
|---|---|---|---|---|---|---|
| AI | 2 | 11 | 3 | 23 | 0 | 1 |
| Cloud & data | 1 | 17 | 1 | 5 | 0 | 0 |
| Finance & crypto | 1 | 3 | 0 | 4 | 4 | 0 |
| Developer | 1 | 3 | 1 | 3 | 0 | 0 |
| Business & tech | 0 | 3 | 2 | 3 | 0 | 0 |
| Marketing & media | 1 | 1 | 1 | 2 | 1 | 0 |
| Security | 0 | 2 | 0 | 3 | 0 | 0 |
| Retail & consumer | 1 | 1 | 1 | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Perplexity
- The Joe Rogan Experience170
- This Past Weekend w/ Theo Von42
- Lex Fridman Podcast16
- On Texas Football5
- The President's Daily Brief4
- Candace3
Anthropic
- Pivot37
- The Rest Is History16
- Politico Playbook14
- The Vergecast12
- Politico Playbook PM10
- The Iced Coffee Hour8
You
- Superhuman AI47
- The Rundown AI30
- TLDR AI18
- TLDR16
- ByteByteGo13
- The Code10
OpenAI
- Politico Playbook11
- Politico Playbook PM10
- TBPN7
- AI Tools Up1
- Neatprompts1
- Marketing Against The Grain1
Gemini
- The Pomp Letter10
- Broken Simulation with Sam Tripoli and Johnny Woodard7
- The Shawn Ryan Show4
- Dwarkesh Podcast2
- Moneywise1
- The Rest Is Politics1
Venice
- TRIGGERnometry12
- The Rubin Report8
- American Alchemy with Jesse Michels3
- The Confessionals2
- Bankless1
- The AI Daily Brief: Artificial Intelligence News and Analysis1
The detail Outlets behind each lane.
Perplexity · Comedy podcasts · Earlier
- Will & Rusty's Playdate1 placement
- Almost Friday Podcast1 placement
Perplexity · Comedy podcasts · 2025 Q4
- The Joe Rogan Experience29 placements
- This Past Weekend w/ Theo Von14 placements
Perplexity · Comedy podcasts · 2026 Q1
- The Joe Rogan Experience42 placements
Perplexity · Comedy podcasts · 2026 Q2
- The Joe Rogan Experience43 placements
- This Past Weekend w/ Theo Von11 placements
Perplexity · Comedy podcasts · 2026 Q3
- The Joe Rogan Experience40 placements
- This Past Weekend w/ Theo Von12 placements
Perplexity · Comedy podcasts · 2026 Q4
- The Joe Rogan Experience16 placements
- This Past Weekend w/ Theo Von5 placements
Anthropic · Comedy podcasts · 2026 Q3
- You Should Know Podcast1 placement
- The Joe Rogan Experience1 placement
Gemini · Comedy podcasts · 2025 Q4
Gemini · Comedy podcasts · 2026 Q1
Perplexity · AI newsletters · 2026 Q1
- The Shift AI1 placement
Perplexity · AI newsletters · 2026 Q2
- AI by Aakash1 placement
Perplexity · AI newsletters · 2026 Q4
- AI Dev Signals1 placement
Anthropic · AI newsletters · 2026 Q2
- Tech Scoop3 placements
Anthropic · AI newsletters · 2026 Q3
- Tech Scoop1 placement
Anthropic · AI newsletters · 2026 Q4
- Neatprompts1 placement
You · AI newsletters · 2025 Q4
- Superhuman AI9 placements
- TLDR AI8 placements
You · AI newsletters · 2026 Q1
- Superhuman AI14 placements
- The Rundown AI11 placements
You · AI newsletters · 2026 Q2
- The Rundown AI13 placements
- Superhuman AI12 placements
You · AI newsletters · 2026 Q3
- Superhuman AI12 placements
- The Rundown AI3 placements
OpenAI · AI newsletters · 2026 Q3
- AI Tools Up1 placement
OpenAI · AI newsletters · 2026 Q4
- Neatprompts1 placement
Gemini · AI newsletters · 2026 Q2
- Dwarkesh Podcast1 placement
Perplexity · News podcasts · 2025 Q4
- Candace3 placements
- Louder with Crowder2 placements
Perplexity · News podcasts · 2026 Q3
- The President's Daily Brief2 placements
Perplexity · News podcasts · 2026 Q4
- On Texas Football5 placements
- The President's Daily Brief2 placements
Anthropic · News podcasts · Earlier
- Pivot2 placements
Anthropic · News podcasts · 2025 Q4
- Pivot7 placements
Anthropic · News podcasts · 2026 Q1
- Pivot9 placements
Anthropic · News podcasts · 2026 Q2
- Pivot10 placements
- Fast Politics with Molly Jong-Fast1 placement
Anthropic · News podcasts · 2026 Q3
- Pivot7 placements
Anthropic · News podcasts · 2026 Q4
- The MeidasTouch Podcast5 placements
- The Parnas Perspective3 placements
Gemini · News podcasts · 2025 Q4
- The Rest Is Politics1 placement
Venice · News podcasts · 2025 Q4
- The Rubin Report3 placements
Venice · News podcasts · 2026 Q1
- The Rubin Report5 placements
Venice · News podcasts · 2026 Q4
- TRIGGERnometry12 placements
Perplexity · Technology podcasts · 2025 Q4
- Lex Fridman Podcast1 placement
Perplexity · Technology podcasts · 2026 Q1
- Lex Fridman Podcast6 placements
Perplexity · Technology podcasts · 2026 Q2
- Lex Fridman Podcast4 placements
Perplexity · Technology podcasts · 2026 Q3
- Lex Fridman Podcast4 placements
- American Alchemy with Jesse Michels2 placements
Perplexity · Technology podcasts · 2026 Q4
- 9to5Mac Happy Hour1 placement
- Lex Fridman Podcast1 placement
Anthropic · Technology podcasts · Earlier
- Waveform: The MKBHD Podcast3 placements
- The Vergecast1 placement
Anthropic · Technology podcasts · 2025 Q4
- The Vergecast2 placements
Anthropic · Technology podcasts · 2026 Q1
- The Vergecast2 placements
- Waveform: The MKBHD Podcast1 placement
Anthropic · Technology podcasts · 2026 Q2
- The Vergecast1 placement
Anthropic · Technology podcasts · 2026 Q3
- The Vergecast6 placements
- Acquired2 placements
Anthropic · Technology podcasts · 2026 Q4
- "The Cognitive Revolution"3 placements
- Acquired1 placement
OpenAI · Technology podcasts · 2026 Q4
- TBPN7 placements
Gemini · Technology podcasts · 2025 Q4
- Dwarkesh Podcast1 placement
- The AI Daily Brief: Artificial Intelligence News and Analysis1 placement
Venice · Technology podcasts · Earlier
Venice · Technology podcasts · 2026 Q4
- American Alchemy with Jesse Michels3 placements
- Bankless1 placement
Anthropic · Politics & policy newsletters · 2026 Q3
- Politico Playbook11 placements
- Politico Playbook PM8 placements
Anthropic · Politics & policy newsletters · 2026 Q4
- Axios AM4 placements
- Politico Playbook3 placements
OpenAI · Politics & policy newsletters · 2026 Q4
- Politico Playbook11 placements
- Politico Playbook PM10 placements
You · Software & developers newsletters · 2025 Q4
- TLDR13 placements
- ByteByteGo3 placements
You · Software & developers newsletters · 2026 Q1
- ByteByteGo4 placements
- The Code2 placements
You · Software & developers newsletters · 2026 Q2
- ByteByteGo6 placements
- The Code4 placements
You · Software & developers newsletters · 2026 Q3
- The Code3 placements
Perplexity · Business podcasts · Earlier
- Right About Now - Legendary Business Advice1 placement
Perplexity · Business podcasts · 2026 Q4
- Tom Bilyeu's Impact Theory2 placements
Anthropic · Business podcasts · Earlier
- Prof G Markets1 placement
Anthropic · Business podcasts · 2025 Q4
- Prof G Markets1 placement
Anthropic · Business podcasts · 2026 Q1
- Prof G Markets2 placements
- The Artificial Intelligence Show1 placement
Anthropic · Business podcasts · 2026 Q2
- Your Money Guide on the Side4 placements
- The Iced Coffee Hour3 placements
Anthropic · Business podcasts · 2026 Q3
- The Iced Coffee Hour3 placements
- Your Money Guide on the Side2 placements
Anthropic · Business podcasts · 2026 Q4
- InvestTalk7 placements
- Motley Fool Hidden Gems Investing2 placements
OpenAI · Business podcasts · Earlier
- Marketing Against The Grain1 placement
Gemini · Business podcasts · 2025 Q4
- Financial Audit1 placement
Gemini · Business podcasts · 2026 Q3
- Moonshots with Peter Diamandis1 placement
Anthropic · Local news newsletters · 2026 Q3
- Axios Local: Miami5 placements
- Axios Local: Fort Lauderdale2 placements
Anthropic · Local news newsletters · 2026 Q4
- Axios Local: Boston6 placements
Anthropic · Sports podcasts · 2025 Q4
- The Zach Lowe Show3 placements
Anthropic · Sports podcasts · 2026 Q1
- The Zach Lowe Show3 placements
- New Heights with Jason & Travis Kelce2 placements
Anthropic · Sports podcasts · 2026 Q3
- Undr The Cosh2 placements
Anthropic · Sports podcasts · 2026 Q4
- The Analyst Inside Cricket2 placements
- Undr The Cosh1 placement
Gemini · Sports podcasts · 2026 Q1
- The Sweet Spot - Golf Podcast1 placement
Anthropic · History podcasts · 2026 Q1
- The Rest Is History4 placements
Anthropic · History podcasts · 2026 Q2
- The Rest Is History1 placement
Anthropic · History podcasts · 2026 Q3
- The Rest Is History5 placements
Anthropic · History podcasts · 2026 Q4
- The Rest Is History6 placements
Perplexity · Other lanes · 2026 Q1
- The Hidden Third1 placement
Perplexity · Other lanes · 2026 Q2
- Strategy Breakdowns1 placement
Perplexity · Other lanes · 2026 Q3
- Danny Jones Podcast1 placement
Perplexity · Other lanes · 2026 Q4
- Beyond Parody with Bridget Phetasy1 placement
- The Hidden Third1 placement
Anthropic · Other lanes · 2025 Q4
- THIS CAR POD! with Doug DeMuro & Friends!1 placement
Anthropic · Other lanes · 2026 Q1
- The Shawn Ryan Show2 placements
- The Rewatchables2 placements
Anthropic · Other lanes · 2026 Q2
- THIS CAR POD! with Doug DeMuro & Friends!3 placements
- Edtech Insiders1 placement
Anthropic · Other lanes · 2026 Q3
- 99% Invisible4 placements
- Acquired2 placements
Anthropic · Other lanes · 2026 Q4
- ISACA SmartBrief on Cybersecurity1 placement
- We Need To Talk with Paul C. Brunson1 placement
You · Other lanes · 2025 Q4
- TLDR Product2 placements
- SCALABLE1 placement
You · Other lanes · 2026 Q1
- Fud1 placement
Gemini · Other lanes · 2025 Q4
- The Shawn Ryan Show4 placements
Gemini · Other lanes · 2026 Q1
- The Pomp Letter10 placements
- Moneywise1 placement
Venice · Other lanes · 2026 Q4
- The Confessionals2 placements
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.