Rival companies
Secondhand marketplaces
Secondhand marketplaces sponsors side by side: Vinted, Whatnot, The RealReal, eBay and Poshmark, and where each one ran by quarter.
322Vinted1 newsletter · 319 podcast · 2 event
129Whatnot3 newsletter · 118 podcast · 8 event
73The RealReal7 newsletter · 66 podcast · 0 event
50eBay1 newsletter · 7 podcast · 42 event
24Poshmark1 newsletter · 23 podcast · 0 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Vinted | Whatnot | The RealReal | eBay | Poshmark | ||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||||
| Arts podcasts | 4 | 16 | 29 | 38 | 17 | 6 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 6 | 5 | 1 | 2 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| True crime podcasts | 56 | 8 | 4 | 4 | 3 | 1 | 0 | 0 | 1 | 2 | 5 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| Business podcasts | 0 | 6 | 10 | 7 | 0 | 7 | 0 | 4 | 2 | 2 | 24 | 20 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| Society & culture podcasts | 19 | 6 | 6 | 6 | 10 | 5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 3 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 4 | 1 | ||||
| Comedy podcasts | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | 1 | 2 | 3 | 3 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 7 | 4 | 0 | ||||
| Leisure podcasts | 0 | 0 | 0 | 0 | 4 | 0 | 11 | 5 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| Education podcasts | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 7 | 6 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | ||||
| Health & fitness podcasts | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 6 | 5 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| Technology podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 | 5 | 2 | 7 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| Sports podcasts | 0 | 5 | 1 | 3 | 4 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| Other lanes | 0 | 0 | 0 | 0 | 7 | 16 | 0 | 0 | 0 | 2 | 0 | 5 | 0 | 0 | 1 | 4 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | ||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Vinted | Whatnot | The RealReal | eBay | Poshmark |
|---|---|---|---|---|---|
| Sports & leisure | 0 | 5 | 0 | 17 | 0 |
| Retail & consumer | 0 | 2 | 0 | 13 | 0 |
| Automotive & transport | 0 | 0 | 0 | 5 | 0 |
| Cloud & data | 0 | 0 | 0 | 3 | 0 |
| AI | 0 | 0 | 0 | 2 | 0 |
| Business & tech | 0 | 0 | 0 | 2 | 0 |
| Developer | 1 | 0 | 0 | 0 | 0 |
| Marketing & media | 1 | 0 | 0 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Vinted
- Snapped: Women Who Murder74
- Book Riot - The Podcast61
- Johnathan Walton Media51
- Zero to Well-Read37
- Right About Now - Legendary Business Advice23
- Fantasy Fangirls11
Whatnot
- Founder's Story20
- The Vergecast19
- The Command Zone18
- Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast11
- Prof G Markets11
- True Crime with Kendall Rae8
The RealReal
- The Bossticks15
- Well with Arielle Lorre15
- Articles of Interest13
- Juicy Scoop with Heather McDonald6
- Brooke and Connor Make A Podcast3
- Every Outfit3
eBay
- The Toast4
- The Bossticks2
- Nothing To Wear1
- On Purpose with Jay Shetty1
Poshmark
- Juicy Scoop with Heather McDonald8
- Dear Shandy6
- The Toast4
- Brooke and Connor Make A Podcast3
- The Sabrina Zohar Show2
- Money with Katie1
The detail Outlets behind each lane.
Vinted · Arts podcasts · Earlier
- Zero to Well-Read4 placements
Vinted · Arts podcasts · 2025 Q4
- Zero to Well-Read9 placements
- Book Riot - The Podcast6 placements
Vinted · Arts podcasts · 2026 Q1
- Book Riot - The Podcast19 placements
- Zero to Well-Read8 placements
Vinted · Arts podcasts · 2026 Q2
- Book Riot - The Podcast24 placements
- Fantasy Fangirls7 placements
Vinted · Arts podcasts · 2026 Q3
- Zero to Well-Read8 placements
- Book Riot - The Podcast7 placements
Vinted · Arts podcasts · 2026 Q4
- Book Riot - The Podcast5 placements
- Zero to Well-Read1 placement
Whatnot · Arts podcasts · 2026 Q3
- Every Outfit2 placements
Whatnot · Arts podcasts · 2026 Q4
- Every Outfit1 placement
- Pretty, Not Smart with Louie and Yoatzi Castro1 placement
The RealReal · Arts podcasts · 2025 Q4
- Articles of Interest6 placements
The RealReal · Arts podcasts · 2026 Q1
- Articles of Interest5 placements
The RealReal · Arts podcasts · 2026 Q2
- Articles of Interest1 placement
The RealReal · Arts podcasts · 2026 Q3
- Articles of Interest1 placement
- Every Outfit1 placement
The RealReal · Arts podcasts · 2026 Q4
- Every Outfit2 placements
- Retail Therapy by Sunday Scaries1 placement
Vinted · True crime podcasts · Earlier
- Snapped: Women Who Murder56 placements
Vinted · True crime podcasts · 2025 Q4
- Snapped: Women Who Murder8 placements
Vinted · True crime podcasts · 2026 Q1
- Snapped: Women Who Murder4 placements
Vinted · True crime podcasts · 2026 Q2
- Snapped: Women Who Murder4 placements
Vinted · True crime podcasts · 2026 Q3
- Snapped: Women Who Murder2 placements
- Crime, Conspiracy, Cults and Murder1 placement
Vinted · True crime podcasts · 2026 Q4
Whatnot · True crime podcasts · 2026 Q1
- True Crime with Kendall Rae1 placement
Whatnot · True crime podcasts · 2026 Q2
- True Crime with Kendall Rae2 placements
Whatnot · True crime podcasts · 2026 Q3
- True Crime with Kendall Rae3 placements
- Serialously with Annie Elise2 placements
Whatnot · True crime podcasts · 2026 Q4
- True Crime with Kendall Rae2 placements
Vinted · Business podcasts · 2025 Q4
- Right About Now - Legendary Business Advice6 placements
Vinted · Business podcasts · 2026 Q1
- Right About Now - Legendary Business Advice10 placements
Vinted · Business podcasts · 2026 Q2
- Right About Now - Legendary Business Advice7 placements
Vinted · Business podcasts · 2026 Q4
- The Anxious Achiever4 placements
- How to Be Awesome at Your Job2 placements
Whatnot · Business podcasts · 2025 Q4
- Founder's Story4 placements
Whatnot · Business podcasts · 2026 Q1
- Founder's Story2 placements
Whatnot · Business podcasts · 2026 Q2
- Founder's Story2 placements
Whatnot · Business podcasts · 2026 Q3
- Prof G Markets11 placements
- We Fixed It, You're Welcome5 placements
Whatnot · Business podcasts · 2026 Q4
The RealReal · Business podcasts · 2025 Q4
- Finding Peak with Ryan Hanley1 placement
The RealReal · Business podcasts · 2026 Q4
- Hot Smart Rich with Maggie Sellers Reum1 placement
Vinted · Society & culture podcasts · Earlier
- Johnathan Walton Media19 placements
Vinted · Society & culture podcasts · 2025 Q4
- Johnathan Walton Media6 placements
Vinted · Society & culture podcasts · 2026 Q1
- Johnathan Walton Media6 placements
Vinted · Society & culture podcasts · 2026 Q2
- Johnathan Walton Media6 placements
Vinted · Society & culture podcasts · 2026 Q3
- Johnathan Walton Media10 placements
Vinted · Society & culture podcasts · 2026 Q4
- Johnathan Walton Media4 placements
- Let's Be Honest with Kristin Cavallari1 placement
Whatnot · Society & culture podcasts · 2026 Q4
- The Viall Files1 placement
The RealReal · Society & culture podcasts · 2025 Q4
- Let's Be Honest with Kristin Cavallari1 placement
The RealReal · Society & culture podcasts · 2026 Q1
- Let's Be Honest with Kristin Cavallari1 placement
The RealReal · Society & culture podcasts · 2026 Q2
- The Dating Detectives3 placements
The RealReal · Society & culture podcasts · 2026 Q4
- Brooke and Connor Make A Podcast3 placements
- The Viall Files2 placements
Poshmark · Society & culture podcasts · 2026 Q2
- Dear Shandy3 placements
- Brooke and Connor Make A Podcast1 placement
Poshmark · Society & culture podcasts · 2026 Q3
- Dear Shandy2 placements
- Brooke and Connor Make A Podcast2 placements
Poshmark · Society & culture podcasts · 2026 Q4
- Dear Shandy1 placement
Vinted · Comedy podcasts · 2026 Q3
- Stiff Socks1 placement
- Teachers Off Duty1 placement
Vinted · Comedy podcasts · 2026 Q4
- Smosh Mouth1 placement
- The Viral Podcast1 placement
Whatnot · Comedy podcasts · 2026 Q1
- The Toast1 placement
Whatnot · Comedy podcasts · 2026 Q2
- The Toast2 placements
Whatnot · Comedy podcasts · 2026 Q3
- You Should Know Podcast1 placement
- So True with Caleb Hearon1 placement
Whatnot · Comedy podcasts · 2026 Q4
- Zane and Heath: Unfiltered2 placements
- The Broski Report with Brittany Broski1 placement
The RealReal · Comedy podcasts · 2025 Q4
- Juicy Scoop with Heather McDonald6 placements
eBay · Comedy podcasts · 2025 Q4
- The Toast4 placements
Poshmark · Comedy podcasts · 2026 Q1
- Juicy Scoop with Heather McDonald1 placement
Poshmark · Comedy podcasts · 2026 Q2
- Juicy Scoop with Heather McDonald4 placements
- The Toast3 placements
Poshmark · Comedy podcasts · 2026 Q3
- Juicy Scoop with Heather McDonald3 placements
- The Toast1 placement
Vinted · Leisure podcasts · 2026 Q3
Whatnot · Leisure podcasts · Earlier
- The Command Zone11 placements
Whatnot · Leisure podcasts · 2025 Q4
- The Command Zone5 placements
Whatnot · Leisure podcasts · 2026 Q4
- The Command Zone2 placements
Vinted · Education podcasts · 2026 Q4
- Trying Not to Care1 placement
Whatnot · Education podcasts · 2026 Q2
- The Daily Stoic1 placement
The RealReal · Education podcasts · 2025 Q4
- The Bossticks1 placement
The RealReal · Education podcasts · 2026 Q1
- The Bossticks7 placements
The RealReal · Education podcasts · 2026 Q2
- The Bossticks6 placements
The RealReal · Education podcasts · 2026 Q4
- The Bossticks1 placement
eBay · Education podcasts · 2025 Q4
- The Bossticks2 placements
Poshmark · Education podcasts · 2026 Q2
- The Sabrina Zohar Show2 placements
Vinted · Health & fitness podcasts · 2026 Q4
The RealReal · Health & fitness podcasts · Earlier
- Well with Arielle Lorre1 placement
The RealReal · Health & fitness podcasts · 2025 Q4
- Well with Arielle Lorre2 placements
The RealReal · Health & fitness podcasts · 2026 Q1
- Well with Arielle Lorre6 placements
The RealReal · Health & fitness podcasts · 2026 Q2
- Well with Arielle Lorre5 placements
The RealReal · Health & fitness podcasts · 2026 Q3
- Well with Arielle Lorre1 placement
eBay · Health & fitness podcasts · 2026 Q1
- On Purpose with Jay Shetty1 placement
Whatnot · Technology podcasts · Earlier
- The Vergecast1 placement
Whatnot · Technology podcasts · 2025 Q4
- The Vergecast3 placements
Whatnot · Technology podcasts · 2026 Q1
- The Vergecast5 placements
Whatnot · Technology podcasts · 2026 Q2
- The Vergecast2 placements
Whatnot · Technology podcasts · 2026 Q3
- The Vergecast7 placements
Whatnot · Technology podcasts · 2026 Q4
- The Vergecast1 placement
Vinted · Sports podcasts · 2025 Q4
- Collector Nation5 placements
Vinted · Sports podcasts · 2026 Q1
- Collector Nation1 placement
Vinted · Sports podcasts · 2026 Q2
- Collector Nation3 placements
Vinted · Sports podcasts · 2026 Q3
- That Aged Well3 placements
- Collector Nation1 placement
Vinted · Sports podcasts · 2026 Q4
- That Aged Well3 placements
The RealReal · Sports podcasts · 2026 Q4
- Too Scary; Didn't Watch1 placement
Vinted · Other lanes · 2026 Q3
- Six Minutes4 placements
- Getting Stuff Done1 placement
Vinted · Other lanes · 2026 Q4
- Something You Should Know9 placements
- Beyond The Blinds4 placements
Whatnot · Other lanes · 2026 Q2
- On Substack By Substack Team1 placement
- Everything Iconic with Danny Pellegrino1 placement
Whatnot · Other lanes · 2026 Q4
- Bonnie Living1 placement
- Consider Yourself Cultured1 placement
The RealReal · Other lanes · 2026 Q1
- digital tinz1 placement
The RealReal · Other lanes · 2026 Q2
- Consider Yourself Cultured1 placement
- A Sunday Journal1 placement
The RealReal · Other lanes · 2026 Q3
- Gumshoe1 placement
- Articles Of Interest1 placement
eBay · Other lanes · 2026 Q4
- Nothing To Wear1 placement
Poshmark · Other lanes · 2026 Q3
- Money with Katie1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.