Rival companies
Probiotics
Probiotics sponsors side by side: ZBiotics, Seed and Pendulum, and where each one ran by quarter.
240ZBiotics17 newsletter · 223 podcast · 0 event
139Seed5 newsletter · 133 podcast · 1 event
73Pendulum17 newsletter · 55 podcast · 1 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| ZBiotics | Seed | Pendulum | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| News podcasts | 36 | 31 | 21 | 20 | 31 | 21 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 22 | 9 | ||
| TV & film podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 | 12 | 15 | 6 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Health & fitness podcasts | 0 | 1 | 0 | 2 | 1 | 0 | 0 | 10 | 5 | 5 | 1 | 1 | 7 | 2 | 0 | 6 | 1 | 2 | ||
| Education podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 7 | 4 | 4 | 3 | 4 | 0 | 0 | 0 | 2 | 0 | 0 | ||
| Science podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 9 | 6 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Comedy podcasts | 0 | 0 | 3 | 10 | 8 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Culture & entertainment newsletters | 0 | 2 | 6 | 4 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Sports podcasts | 2 | 4 | 0 | 2 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Business podcasts | 1 | 0 | 0 | 0 | 7 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Local news newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 11 | ||
| Other lanes | 0 | 2 | 1 | 3 | 6 | 5 | 1 | 0 | 0 | 2 | 1 | 2 | 0 | 0 | 0 | 0 | 3 | 7 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | ZBiotics | Seed | Pendulum |
|---|---|---|---|
| Agriculture | 0 | 1 | 0 |
| Food & hospitality | 0 | 0 | 1 |
Top outlets By newsletter and podcast placements.
ZBiotics
- Ruthless Podcast33
- Pod Save America29
- The President's Daily Brief28
- Legal AF by MeidasTouch16
- The Next Level11
- American Alchemy with Jesse Michels10
Seed
- Everything Iconic with Danny Pellegrino55
- Ologies with Alie Ward24
- The Rich Roll Podcast20
- The Dr. Hyman Show17
- On Texas Football3
- The Wellness Process3
Pendulum
- The President's Daily Brief24
- LONGEVITY with Nathalie Niddam7
- Extend Podcast with Darshan Shah, MD5
- Boundless Life4
- A Beautiful Mess Podcast3
- Note To Self2
The detail Outlets behind each lane.
ZBiotics · News podcasts · Earlier
- Legal AF by MeidasTouch16 placements
- Ruthless Podcast15 placements
ZBiotics · News podcasts · 2025 Q4
- Pod Save America13 placements
- Ruthless Podcast8 placements
ZBiotics · News podcasts · 2026 Q1
- The President's Daily Brief5 placements
- Fearless with Jason Whitlock4 placements
ZBiotics · News podcasts · 2026 Q2
- The President's Daily Brief9 placements
- Pod Save America6 placements
ZBiotics · News podcasts · 2026 Q3
- The President's Daily Brief10 placements
- The Dan Bongino Show6 placements
ZBiotics · News podcasts · 2026 Q4
- The MeidasTouch Podcast5 placements
- The President's Daily Brief4 placements
Seed · News podcasts · Earlier
- Legal AF by MeidasTouch1 placement
Seed · News podcasts · 2026 Q2
- On Texas Football3 placements
Pendulum · News podcasts · 2026 Q3
- The President's Daily Brief22 placements
Pendulum · News podcasts · 2026 Q4
- The President's Daily Brief2 placements
- Bulwark Takes2 placements
Seed · TV & film podcasts · 2025 Q4
- Everything Iconic with Danny Pellegrino14 placements
Seed · TV & film podcasts · 2026 Q1
- Everything Iconic with Danny Pellegrino12 placements
Seed · TV & film podcasts · 2026 Q2
- Everything Iconic with Danny Pellegrino15 placements
Seed · TV & film podcasts · 2026 Q3
- Everything Iconic with Danny Pellegrino6 placements
Seed · TV & film podcasts · 2026 Q4
- Everything Iconic with Danny Pellegrino8 placements
ZBiotics · Health & fitness podcasts · 2025 Q4
- Boundless Life1 placement
ZBiotics · Health & fitness podcasts · 2026 Q2
- LONGEVITY with Nathalie Niddam1 placement
- Boundless Life1 placement
ZBiotics · Health & fitness podcasts · 2026 Q3
- Boundless Life1 placement
Seed · Health & fitness podcasts · 2025 Q4
- The Dr. Hyman Show5 placements
- The Wellness Process3 placements
Seed · Health & fitness podcasts · 2026 Q1
- The Dr. Hyman Show5 placements
Seed · Health & fitness podcasts · 2026 Q2
- The Dr. Hyman Show5 placements
Seed · Health & fitness podcasts · 2026 Q3
- The Dr. Hyman Show1 placement
Seed · Health & fitness podcasts · 2026 Q4
- The Dr. Hyman Show1 placement
Pendulum · Health & fitness podcasts · Earlier
- LONGEVITY with Nathalie Niddam7 placements
Pendulum · Health & fitness podcasts · 2025 Q4
- Extend Podcast with Darshan Shah, MD2 placements
Pendulum · Health & fitness podcasts · 2026 Q2
- Boundless Life4 placements
- The Dylan Gemelli Podcast1 placement
Pendulum · Health & fitness podcasts · 2026 Q3
- Extend Podcast with Darshan Shah, MD1 placement
Pendulum · Health & fitness podcasts · 2026 Q4
- Well Beyond 401 placement
- Extend Podcast with Darshan Shah, MD1 placement
Seed · Education podcasts · Earlier
- The Rich Roll Podcast1 placement
Seed · Education podcasts · 2025 Q4
- The Rich Roll Podcast7 placements
Seed · Education podcasts · 2026 Q1
- The Rich Roll Podcast4 placements
Seed · Education podcasts · 2026 Q2
- The Rich Roll Podcast4 placements
Seed · Education podcasts · 2026 Q3
- The Rich Roll Podcast3 placements
Seed · Education podcasts · 2026 Q4
- The Jefferson Fisher Podcast2 placements
- Dear Gabby1 placement
Pendulum · Education podcasts · 2026 Q2
- The Bossticks2 placements
Seed · Science podcasts · 2025 Q4
- Ologies with Alie Ward4 placements
Seed · Science podcasts · 2026 Q1
- Ologies with Alie Ward9 placements
Seed · Science podcasts · 2026 Q2
- Ologies with Alie Ward6 placements
Seed · Science podcasts · 2026 Q3
- Ologies with Alie Ward5 placements
ZBiotics · Comedy podcasts · 2026 Q1
- A New Untold Story3 placements
ZBiotics · Comedy podcasts · 2026 Q2
- The Toast3 placements
- Unsubscribe Podcast3 placements
ZBiotics · Comedy podcasts · 2026 Q3
- The Toast3 placements
- History Hyenas with Chris Distefano and Yannis Pappas2 placements
ZBiotics · Comedy podcasts · 2026 Q4
- Girls Gotta Eat2 placements
- Club Random with Bill Maher1 placement
ZBiotics · Culture & entertainment newsletters · 2025 Q4
- The Water Coolest2 placements
ZBiotics · Culture & entertainment newsletters · 2026 Q1
- 1% Better3 placements
- The Water Coolest3 placements
ZBiotics · Culture & entertainment newsletters · 2026 Q2
- The Water Coolest3 placements
- Take Your Time1 placement
ZBiotics · Culture & entertainment newsletters · 2026 Q3
- The Water Coolest1 placement
Seed · Culture & entertainment newsletters · 2026 Q3
- The Takeaway with Liz Moody1 placement
Seed · Culture & entertainment newsletters · 2026 Q4
- 1% Better1 placement
ZBiotics · Sports podcasts · Earlier
- FantasyPros - Fantasy Football Podcast2 placements
ZBiotics · Sports podcasts · 2025 Q4
- FantasyPros - Fantasy Football Podcast4 placements
ZBiotics · Sports podcasts · 2026 Q2
- The Herd with Colin Cowherd2 placements
ZBiotics · Sports podcasts · 2026 Q3
- Dead Meat Podcast3 placements
- The Herd with Colin Cowherd2 placements
ZBiotics · Business podcasts · Earlier
- Prof G Markets1 placement
ZBiotics · Business podcasts · 2026 Q3
- Prof G Markets7 placements
ZBiotics · Business podcasts · 2026 Q4
- Prof G Markets1 placement
Seed · Business podcasts · 2025 Q4
- The Tim Ferriss Show1 placement
Seed · Business podcasts · 2026 Q1
- The Tim Ferriss Show1 placement
ZBiotics · Other lanes · 2025 Q4
- Politics War Room with James Carville & Al Hunt2 placements
ZBiotics · Other lanes · 2026 Q1
- American Alchemy with Jesse Michels1 placement
ZBiotics · Other lanes · 2026 Q2
- American Alchemy with Jesse Michels3 placements
ZBiotics · Other lanes · 2026 Q3
- American Alchemy with Jesse Michels4 placements
- Morning Brew1 placement
ZBiotics · Other lanes · 2026 Q4
- American Alchemy with Jesse Michels2 placements
- Khloé in Wonder Land2 placements
Seed · Other lanes · Earlier
- Let's Be Honest with Kristin Cavallari1 placement
Seed · Other lanes · 2026 Q2
- Note To Self2 placements
Seed · Other lanes · 2026 Q3
- Make It Good with Danielle Walker1 placement
Seed · Other lanes · 2026 Q4
- The Thinking Muslim2 placements
Pendulum · Other lanes · 2026 Q3
- Morning Brew1 placement
- Note To Self1 placement
Pendulum · Other lanes · 2026 Q4
- The Pour Over2 placements
- A Beautiful Mess Podcast2 placements
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.