Rival companies
Online therapy
Online therapy sponsors side by side: BetterHelp, Rula, Talkspace and Grow Therapy, and where each one ran by quarter.
2174BetterHelp40 newsletter · 2133 podcast · 1 event
173Rula1 newsletter · 169 podcast · 3 event
85Talkspace1 newsletter · 80 podcast · 4 event
20Grow Therapy1 newsletter · 18 podcast · 1 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| BetterHelp | Rula | Talkspace | Grow Therapy | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| Society & culture podcasts | 372 | 64 | 60 | 67 | 33 | 20 | 1 | 3 | 3 | 3 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | 0 | 0 | |||
| Comedy podcasts | 178 | 58 | 50 | 57 | 49 | 32 | 8 | 4 | 1 | 8 | 3 | 1 | 3 | 10 | 10 | 14 | 17 | 6 | 0 | 0 | 0 | 0 | 0 | 1 | |||
| Education podcasts | 64 | 24 | 68 | 45 | 42 | 20 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Business podcasts | 1 | 0 | 66 | 65 | 66 | 23 | 0 | 2 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 | 1 | |||
| Sports podcasts | 16 | 14 | 49 | 54 | 27 | 17 | 0 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Fiction podcasts | 0 | 8 | 43 | 43 | 18 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Arts podcasts | 45 | 4 | 5 | 12 | 7 | 2 | 0 | 2 | 2 | 1 | 5 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| News podcasts | 13 | 12 | 10 | 15 | 25 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Health & fitness podcasts | 1 | 5 | 8 | 32 | 11 | 16 | 0 | 3 | 0 | 7 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | |||
| Science podcasts | 0 | 2 | 2 | 2 | 1 | 1 | 0 | 0 | 10 | 45 | 10 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Other lanes | 4 | 12 | 24 | 24 | 36 | 20 | 3 | 10 | 5 | 6 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 7 | 0 | 1 | 5 | 3 | 1 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | BetterHelp | Rula | Talkspace | Grow Therapy |
|---|---|---|---|---|
| Health | 1 | 1 | 2 | 1 |
| Business & tech | 0 | 2 | 2 | 0 |
Top outlets By newsletter and podcast placements.
BetterHelp
- The Dr. John Delony Show454
- The Ramsey Show183
- Scary Horror Stories by Dr. NoSleep95
- The 1000 Hours Outside Podcast91
- The Jefferson Fisher Podcast75
- The BOB & TOM Show Free Podcast75
Rula
- Something You Should Know65
- Two Idiot Girls10
- Dear Shandy10
- Kinda Funny Games Daily: Video Games News Podcast10
- The Confused Breakfast9
- Creative Pep Talk8
Talkspace
- KILL TONY25
- Bad Friends16
- Flagrant10
- The Sarah Fraser Show6
- Bulwark Takes4
- On Texas Football3
Grow Therapy
- True Crime with Kendall Rae6
- Money For Couples with Ramit Sethi5
- Murder, Mystery & Makeup3
- The Telepathy Tapes2
- theSkimm1
- Ride with Benito Skinner and Mary Beth Barone1
The detail Outlets behind each lane.
BetterHelp · Society & culture podcasts · Earlier
- The Dr. John Delony Show303 placements
- I've Had It45 placements
BetterHelp · Society & culture podcasts · 2025 Q4
- The Dr. John Delony Show40 placements
- The Shawn Ryan Show8 placements
BetterHelp · Society & culture podcasts · 2026 Q1
- The Dr. John Delony Show41 placements
- Johnathan Walton Media6 placements
BetterHelp · Society & culture podcasts · 2026 Q2
- The Dr. John Delony Show42 placements
- Johnathan Walton Media6 placements
BetterHelp · Society & culture podcasts · 2026 Q3
- The Dr. John Delony Show14 placements
- Johnathan Walton Media10 placements
BetterHelp · Society & culture podcasts · 2026 Q4
- The Dr. John Delony Show14 placements
- Johnathan Walton Media4 placements
Rula · Society & culture podcasts · Earlier
- Miss Understood with Rachel Uchitel1 placement
Rula · Society & culture podcasts · 2025 Q4
- Dear Shandy3 placements
Rula · Society & culture podcasts · 2026 Q1
- Dear Shandy3 placements
Rula · Society & culture podcasts · 2026 Q2
- Dear Shandy3 placements
Rula · Society & culture podcasts · 2026 Q3
- Dear Shandy1 placement
Rula · Society & culture podcasts · 2026 Q4
- PlanBri Uncut1 placement
Talkspace · Society & culture podcasts · 2025 Q4
- The Telepathy Tapes1 placement
Talkspace · Society & culture podcasts · 2026 Q4
- Notes from the Edge1 placement
Grow Therapy · Society & culture podcasts · 2026 Q2
- The Telepathy Tapes2 placements
BetterHelp · Comedy podcasts · Earlier
- The BOB & TOM Show Free Podcast65 placements
- Almost Friday Podcast30 placements
BetterHelp · Comedy podcasts · 2025 Q4
- The BOB & TOM Show Free Podcast10 placements
- Adam Carolla Show6 placements
BetterHelp · Comedy podcasts · 2026 Q1
- This Past Weekend w/ Theo Von6 placements
- The Joe Rogan Experience6 placements
BetterHelp · Comedy podcasts · 2026 Q2
- The Joe Rogan Experience8 placements
- Stiff Socks7 placements
BetterHelp · Comedy podcasts · 2026 Q3
- The Joe Rogan Experience8 placements
- 2 Bears, 1 Cave with Tom Segura & Bert Kreischer6 placements
BetterHelp · Comedy podcasts · 2026 Q4
- The Joe Rogan Experience5 placements
- Teachers Off Duty3 placements
Rula · Comedy podcasts · Earlier
- Juicy Scoop with Heather McDonald4 placements
- Two Idiot Girls3 placements
Rula · Comedy podcasts · 2025 Q4
- Two Idiot Girls3 placements
- Family Trips with the Meyers Brothers1 placement
Rula · Comedy podcasts · 2026 Q1
- Two Idiot Girls1 placement
Rula · Comedy podcasts · 2026 Q2
- Family Trips with the Meyers Brothers3 placements
- Two Idiot Girls3 placements
Rula · Comedy podcasts · 2026 Q3
- So True with Caleb Hearon3 placements
Rula · Comedy podcasts · 2026 Q4
- So True with Caleb Hearon1 placement
Talkspace · Comedy podcasts · Earlier
- History Hyenas with Chris Distefano and Yannis Pappas2 placements
- Two Idiot Girls1 placement
Talkspace · Comedy podcasts · 2025 Q4
- KILL TONY6 placements
- Two Hot Takes2 placements
Talkspace · Comedy podcasts · 2026 Q1
- Bad Friends5 placements
- KILL TONY5 placements
Talkspace · Comedy podcasts · 2026 Q3
- Bad Friends5 placements
- Flagrant5 placements
Talkspace · Comedy podcasts · 2026 Q4
- KILL TONY3 placements
- Bad Friends1 placement
Grow Therapy · Comedy podcasts · 2026 Q4
BetterHelp · Education podcasts · Earlier
- The Table with Anthony ONeal37 placements
- The Jefferson Fisher Podcast17 placements
BetterHelp · Education podcasts · 2025 Q4
- The Jefferson Fisher Podcast13 placements
- The Rich Roll Podcast8 placements
BetterHelp · Education podcasts · 2026 Q1
- The 1000 Hours Outside Podcast42 placements
- The Jefferson Fisher Podcast13 placements
BetterHelp · Education podcasts · 2026 Q2
- The Jefferson Fisher Podcast15 placements
- The 1000 Hours Outside Podcast14 placements
BetterHelp · Education podcasts · 2026 Q3
- The 1000 Hours Outside Podcast26 placements
- The Jefferson Fisher Podcast9 placements
BetterHelp · Education podcasts · 2026 Q4
- The 1000 Hours Outside Podcast9 placements
- The Jefferson Fisher Podcast8 placements
Rula · Education podcasts · 2026 Q3
- THE ED MYLETT SHOW1 placement
Rula · Education podcasts · 2026 Q4
- Two Parents & A Podcast1 placement
Talkspace · Education podcasts · 2026 Q3
- Calm Parenting Podcast1 placement
Talkspace · Education podcasts · 2026 Q4
- Speaking of Pets1 placement
BetterHelp · Business podcasts · Earlier
- Right About Now - Legendary Business Advice1 placement
BetterHelp · Business podcasts · 2026 Q1
- The Ramsey Show Highlights36 placements
- The Ramsey Show30 placements
BetterHelp · Business podcasts · 2026 Q2
- The Ramsey Show65 placements
BetterHelp · Business podcasts · 2026 Q3
- The Ramsey Show66 placements
BetterHelp · Business podcasts · 2026 Q4
- The Ramsey Show22 placements
- The Iced Coffee Hour1 placement
Rula · Business podcasts · 2025 Q4
- Happier in Hollywood2 placements
Rula · Business podcasts · 2026 Q4
- Life Wide Open with CboysTV1 placement
- NerdWallet's Smart Money Podcast1 placement
Talkspace · Business podcasts · Earlier
- Right About Now - Legendary Business Advice1 placement
Grow Therapy · Business podcasts · 2026 Q2
- Money For Couples with Ramit Sethi1 placement
Grow Therapy · Business podcasts · 2026 Q3
- Money For Couples with Ramit Sethi3 placements
Grow Therapy · Business podcasts · 2026 Q4
- Money For Couples with Ramit Sethi1 placement
BetterHelp · Sports podcasts · Earlier
- Spittin Chiclets11 placements
- FantasyPros - Fantasy Football Podcast5 placements
BetterHelp · Sports podcasts · 2025 Q4
- Solomonster Sounds Off7 placements
- Spittin Chiclets2 placements
BetterHelp · Sports podcasts · 2026 Q1
- Solomonster Sounds Off24 placements
- The Steve Dangle Podcast10 placements
BetterHelp · Sports podcasts · 2026 Q2
- Solomonster Sounds Off17 placements
- Baseball is Dead (MLB Podcast)12 placements
BetterHelp · Sports podcasts · 2026 Q3
- Solomonster Sounds Off9 placements
- The Dan Le Batard Show5 placements
BetterHelp · Sports podcasts · 2026 Q4
- Insight with Chris Van Vliet7 placements
- Section 102 placements
Rula · Sports podcasts · 2025 Q4
- The Confused Breakfast9 placements
- What's Your Story? with Steph McMahon2 placements
BetterHelp · Fiction podcasts · 2025 Q4
- Scary Horror Stories by Dr. NoSleep5 placements
- The NoSleep Podcast3 placements
BetterHelp · Fiction podcasts · 2026 Q1
- Scary Horror Stories by Dr. NoSleep38 placements
- The NoSleep Podcast5 placements
BetterHelp · Fiction podcasts · 2026 Q2
- Scary Horror Stories by Dr. NoSleep39 placements
- The NoSleep Podcast4 placements
BetterHelp · Fiction podcasts · 2026 Q3
- Scary Horror Stories by Dr. NoSleep13 placements
- The NoSleep Podcast5 placements
BetterHelp · Fiction podcasts · 2026 Q4
- The NoSleep Podcast1 placement
BetterHelp · Arts podcasts · Earlier
- Myths and Legends45 placements
BetterHelp · Arts podcasts · 2025 Q4
- Myths and Legends4 placements
BetterHelp · Arts podcasts · 2026 Q1
- Myths and Legends5 placements
BetterHelp · Arts podcasts · 2026 Q2
- Fresh Air8 placements
- Myths and Legends4 placements
BetterHelp · Arts podcasts · 2026 Q3
- Myths and Legends5 placements
- Fresh Air1 placement
BetterHelp · Arts podcasts · 2026 Q4
- Dudes Behind the Foods with Tim Chantarangsu and David So1 placement
- Myths and Legends1 placement
Rula · Arts podcasts · 2025 Q4
- Pretty, Not Smart with Louie and Yoatzi Castro2 placements
Rula · Arts podcasts · 2026 Q1
- Pretty, Not Smart with Louie and Yoatzi Castro2 placements
Rula · Arts podcasts · 2026 Q2
Rula · Arts podcasts · 2026 Q3
- Creative Pep Talk4 placements
- The Magnificent Others with Billy Corgan1 placement
Rula · Arts podcasts · 2026 Q4
- Creative Pep Talk4 placements
- Pretty, Not Smart with Louie and Yoatzi Castro1 placement
BetterHelp · News podcasts · Earlier
- Ruthless Podcast9 placements
- Pivot3 placements
BetterHelp · News podcasts · 2025 Q4
- Pivot7 placements
- Pod Save America3 placements
BetterHelp · News podcasts · 2026 Q1
- Pod Save the World3 placements
- Pod Save America3 placements
BetterHelp · News podcasts · 2026 Q2
- Pivot8 placements
- Pod Save America3 placements
BetterHelp · News podcasts · 2026 Q3
- Pivot11 placements
- Pod Save America8 placements
BetterHelp · News podcasts · 2026 Q4
- Pod Save the UK2 placements
- Up First from NPR1 placement
Talkspace · News podcasts · 2026 Q3
- On Texas Football3 placements
Talkspace · News podcasts · 2026 Q4
- Bulwark Takes4 placements
BetterHelp · Health & fitness podcasts · Earlier
- The School of Greatness1 placement
BetterHelp · Health & fitness podcasts · 2025 Q4
- Huberman Lab2 placements
- 10% Happier with Dan Harris1 placement
BetterHelp · Health & fitness podcasts · 2026 Q1
- Huberman Lab6 placements
- 10% Happier with Dan Harris2 placements
BetterHelp · Health & fitness podcasts · 2026 Q2
- 10% Happier with Dan Harris14 placements
- UNTAPPED with Spencer Matthews12 placements
BetterHelp · Health & fitness podcasts · 2026 Q3
- Huberman Lab6 placements
- 10% Happier with Dan Harris4 placements
BetterHelp · Health & fitness podcasts · 2026 Q4
- Guided Sleep Meditation & Sleep Hypnosis from Sleep Cove8 placements
- Tracks To Relax Sleep Meditations4 placements
Rula · Health & fitness podcasts · 2025 Q4
- Dhru Purohit Show3 placements
Rula · Health & fitness podcasts · 2026 Q2
- Mayim Bialik's Breakdown4 placements
- Being Well with Forrest Hanson and Dr. Rick Hanson3 placements
Rula · Health & fitness podcasts · 2026 Q4
Grow Therapy · Health & fitness podcasts · 2025 Q4
- Rena Malik, MD Podcast1 placement
BetterHelp · Science podcasts · 2025 Q4
- Radiolab2 placements
BetterHelp · Science podcasts · 2026 Q1
- Radiolab2 placements
BetterHelp · Science podcasts · 2026 Q2
- Radiolab2 placements
BetterHelp · Science podcasts · 2026 Q3
- Radiolab1 placement
BetterHelp · Science podcasts · 2026 Q4
- Radiolab1 placement
Rula · Science podcasts · 2026 Q1
- Something You Should Know10 placements
Rula · Science podcasts · 2026 Q2
- Something You Should Know45 placements
Rula · Science podcasts · 2026 Q3
- Something You Should Know10 placements
Talkspace · Science podcasts · 2026 Q1
- Tooth & Claw: True Stories of Animal Attacks1 placement
BetterHelp · Other lanes · Earlier
- Deep Questions with Cal Newport2 placements
- Lex Fridman Podcast2 placements
BetterHelp · Other lanes · 2025 Q4
- Hey Riddle Riddle3 placements
- New Rory & MAL3 placements
BetterHelp · Other lanes · 2026 Q1
- Hey Riddle Riddle6 placements
- 1% Better4 placements
BetterHelp · Other lanes · 2026 Q2
- Clarity with Cory6 placements
- Note To Self4 placements
BetterHelp · Other lanes · 2026 Q3
- Homemaker Chic6 placements
- Note To Self4 placements
BetterHelp · Other lanes · 2026 Q4
- Homemaker Chic4 placements
- Wannabe Clutter Free | Declutter, Simplify, Find Freedom3 placements
Rula · Other lanes · Earlier
- True Crime with Kendall Rae3 placements
Rula · Other lanes · 2025 Q4
- The Smoking Tire6 placements
- True Crime with Kendall Rae3 placements
Rula · Other lanes · 2026 Q1
Rula · Other lanes · 2026 Q2
- Kinda Funny Games Daily: Video Games News Podcast5 placements
- Past Gas1 placement
Rula · Other lanes · 2026 Q4
- theSkimm1 placement
Talkspace · Other lanes · 2026 Q2
- Two Sons and Me1 placement
Talkspace · Other lanes · 2026 Q4
- The Sarah Fraser Show6 placements
- Politics War Room with James Carville & Al Hunt1 placement
Grow Therapy · Other lanes · 2025 Q4
- Murder, Mystery & Makeup1 placement
Grow Therapy · Other lanes · 2026 Q1
- True Crime with Kendall Rae3 placements
- Murder, Mystery & Makeup2 placements
Grow Therapy · Other lanes · 2026 Q2
- True Crime with Kendall Rae3 placements
Grow Therapy · Other lanes · 2026 Q3
- theSkimm1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.