Ad Almanac

Rival companies

CRM

CRM sponsors side by side: HubSpot, Attio, Salesforce, Pipedrive, Zoho and Clay, and where each one ran by quarter.

578HubSpot475 newsletter · 99 podcast · 4 event
284Attio241 newsletter · 43 podcast · 0 event
136Salesforce37 newsletter · 8 podcast · 91 event
85Pipedrive0 newsletter · 85 podcast · 0 event
39Zoho1 newsletter · 0 podcast · 38 event
30Clay22 newsletter · 3 podcast · 5 event

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-01. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

HubSpotAttioSalesforcePipedriveZohoClay
LaneEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
AI newsletters 0 29 70 74 93 70 0 18 34 42 36 23 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Business podcasts 70 1 0 3 2 18 0 0 0 0 25 1 0 0 0 0 4 1 0 5 3 5 5 17 0 0 0 0 0 0 1 0 0 0 0 1
Marketing & growth newsletters 0 1 3 5 3 8 0 4 6 2 7 2 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 9
Technology podcasts 0 0 0 0 0 4 0 1 2 0 1 0 0 0 0 0 0 0 0 6 12 14 7 8 0 0 0 0 0 0 0 0 0 0 0 0
Startups & venture newsletters 0 0 2 5 2 3 0 2 6 10 6 6 0 2 1 3 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Retail & e-commerce newsletters 0 1 2 8 11 7 0 1 2 7 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Software & developers newsletters 0 0 0 1 6 7 0 0 0 0 4 0 0 0 0 5 4 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
News podcasts 0 0 0 0 0 0 0 6 2 4 1 0 0 0 0 3 0 0 0 0 1 2 0 0 0 0 0 0 0 0 1 0 0 0 0 0
Finance & investing newsletters 0 0 0 2 5 5 0 0 3 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Sales & revenue newsletters 0 0 1 6 2 1 0 1 2 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other lanes 2 1 1 8 4 27 2 0 1 2 6 0 0 0 0 0 2 10 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0

Events Sponsor lists, booths and partner listings by event sector.

SectorHubSpotAttioSalesforcePipedriveZohoClay
Business & tech10210132
AI1013020
Cloud & data0010030
Health007040
Marketing & media006013
Retail & consumer007020
Developer008000
Finance & crypto102030

What the ads said By angle and quarter. Angle names are ours; the words are the ads’.

Each ad was sorted twice by AI, separately. A number here counts ads where both reads matched: 145 of 188 distinct ads. “Not sorted” counts ads from publishers that don’t allow AI reading. They count above, but we don’t sort them here.

HubSpotAttioSalesforcePipedriveZohoClay
AngleEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
AI inside the CRM 0 0 0 0 0 0 0 20 37 50 23 18 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Less busywork and data entry 0 0 2 0 18 18 0 0 0 0 5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Closing more deals 0 0 5 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 3 6 0 0 0 0 0 0 0 0 0 0 0 0
Built for modern GTM teams 0 0 0 0 0 1 2 0 3 9 16 4 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 12 9
Showing up in AI search 0 0 0 16 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
AI for work and income 1 31 70 69 57 67 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Customer data in one place 0 0 0 1 2 8 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Free or startup-focused CRM 0 0 0 0 0 0 0 0 0 0 0 0 0 2 1 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other ad copy 0 1 0 3 14 0 0 1 9 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Name or offer only 0 0 0 9 1 6 0 0 1 1 1 2 0 1 0 3 2 0 0 0 0 0 0 6 1 0 0 0 0 0 0 0 0 0 0 0
Two reads differ 0 1 2 8 20 28 0 1 1 6 5 0 0 0 1 3 2 1 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 1 1
Not sorted 67 0 0 2 2 20 0 7 4 4 27 5 0 0 0 0 2 17 0 7 10 16 4 1 0 0 0 0 0 0 2 0 0 0 0 0
No words on file 4 0 0 4 13 2 0 4 3 1 10 3 0 0 0 1 3 1 0 4 6 5 5 8 0 0 0 0 0 0 0 0 0 0 0 0

Top outlets By newsletter and podcast placements.

HubSpot

  1. BrainBuzz80
  2. Marketing Against The Grain69
  3. The Shift AI48
  4. AI Breakfast28
  5. DTC Daily28
  6. AI Tools Up24

Attio

  1. Prof G Markets26
  2. Bay Area Times25
  3. Ben's Bites15
  4. AI Tools Up14
  5. BrainBuzz14
  6. The Shift AI13

Salesforce

  1. TLDR Founders6
  2. Supply Chain Dive Daily5
  3. Moonshots with Peter Diamandis5
  4. CIO Dive Daily4
  5. TLDR Dev4
  6. Cybersecurity Dive Daily3

Pipedrive

  1. Waveform: The MKBHD Podcast37
  2. Deep Questions with Cal Newport10
  3. Founder's Story9
  4. The Diary Of A CEO with Steven Bartlett9
  5. Tom Bilyeu's Impact Theory8
  6. Hot Smart Rich with Maggie Sellers Reum7

Zoho

  1. Tigerfeathers1

Clay

  1. The Signal16
  2. GTM Strategist6
  3. Cyclone Fanatic1
  4. Marketing Against The Grain1
  5. The Iced Coffee Hour1

The detail Outlets behind each lane, and the ads behind each angle, with date and source.

HubSpot · AI newsletters · 2025 Q4
HubSpot · AI newsletters · 2026 Q1
HubSpot · AI newsletters · 2026 Q2
HubSpot · AI newsletters · 2026 Q3
HubSpot · AI newsletters · 2026 Q4
Attio · AI newsletters · 2025 Q4
Attio · AI newsletters · 2026 Q1
Attio · AI newsletters · 2026 Q2
Attio · AI newsletters · 2026 Q3
Attio · AI newsletters · 2026 Q4
Salesforce · AI newsletters · 2025 Q4
Salesforce · AI newsletters · 2026 Q1
HubSpot · Business podcasts · Earlier
HubSpot · Business podcasts · 2025 Q4
HubSpot · Business podcasts · 2026 Q2
HubSpot · Business podcasts · 2026 Q3
HubSpot · Business podcasts · 2026 Q4
Attio · Business podcasts · 2026 Q3
Attio · Business podcasts · 2026 Q4
Salesforce · Business podcasts · 2026 Q3
Salesforce · Business podcasts · 2026 Q4
Pipedrive · Business podcasts · 2025 Q4
Pipedrive · Business podcasts · 2026 Q1
Pipedrive · Business podcasts · 2026 Q2
Pipedrive · Business podcasts · 2026 Q3
Pipedrive · Business podcasts · 2026 Q4
Clay · Business podcasts · Earlier
Clay · Business podcasts · 2026 Q4
HubSpot · Marketing & growth newsletters · 2025 Q4
HubSpot · Marketing & growth newsletters · 2026 Q1
HubSpot · Marketing & growth newsletters · 2026 Q2
HubSpot · Marketing & growth newsletters · 2026 Q3
HubSpot · Marketing & growth newsletters · 2026 Q4
Attio · Marketing & growth newsletters · 2025 Q4
Attio · Marketing & growth newsletters · 2026 Q1
Attio · Marketing & growth newsletters · 2026 Q2
Attio · Marketing & growth newsletters · 2026 Q3
Attio · Marketing & growth newsletters · 2026 Q4
Salesforce · Marketing & growth newsletters · 2026 Q4
Clay · Marketing & growth newsletters · 2026 Q3
Clay · Marketing & growth newsletters · 2026 Q4
HubSpot · Technology podcasts · 2026 Q4
Attio · Technology podcasts · 2025 Q4
Attio · Technology podcasts · 2026 Q1
Attio · Technology podcasts · 2026 Q3
Pipedrive · Technology podcasts · 2025 Q4
Pipedrive · Technology podcasts · 2026 Q1
Pipedrive · Technology podcasts · 2026 Q2
Pipedrive · Technology podcasts · 2026 Q3
Pipedrive · Technology podcasts · 2026 Q4
HubSpot · Startups & venture newsletters · 2026 Q1
HubSpot · Startups & venture newsletters · 2026 Q2
HubSpot · Startups & venture newsletters · 2026 Q3
HubSpot · Startups & venture newsletters · 2026 Q4
Attio · Startups & venture newsletters · 2025 Q4
Attio · Startups & venture newsletters · 2026 Q1
Attio · Startups & venture newsletters · 2026 Q2
Attio · Startups & venture newsletters · 2026 Q3
Attio · Startups & venture newsletters · 2026 Q4
Salesforce · Startups & venture newsletters · 2025 Q4
Salesforce · Startups & venture newsletters · 2026 Q1
Salesforce · Startups & venture newsletters · 2026 Q2
Salesforce · Startups & venture newsletters · 2026 Q4
HubSpot · Retail & e-commerce newsletters · 2025 Q4
HubSpot · Retail & e-commerce newsletters · 2026 Q1
HubSpot · Retail & e-commerce newsletters · 2026 Q2
HubSpot · Retail & e-commerce newsletters · 2026 Q3
HubSpot · Retail & e-commerce newsletters · 2026 Q4
Attio · Retail & e-commerce newsletters · 2025 Q4
Attio · Retail & e-commerce newsletters · 2026 Q1
Attio · Retail & e-commerce newsletters · 2026 Q2
Salesforce · Retail & e-commerce newsletters · 2026 Q4
HubSpot · Software & developers newsletters · 2026 Q2
HubSpot · Software & developers newsletters · 2026 Q3
HubSpot · Software & developers newsletters · 2026 Q4
Attio · Software & developers newsletters · 2026 Q3
Salesforce · Software & developers newsletters · 2026 Q2
Salesforce · Software & developers newsletters · 2026 Q3
Salesforce · Software & developers newsletters · 2026 Q4
Attio · News podcasts · 2025 Q4
Attio · News podcasts · 2026 Q1
Attio · News podcasts · 2026 Q2
Attio · News podcasts · 2026 Q3
Salesforce · News podcasts · 2026 Q2
Pipedrive · News podcasts · 2026 Q1
Pipedrive · News podcasts · 2026 Q2
Clay · News podcasts · Earlier
HubSpot · Finance & investing newsletters · 2026 Q2
HubSpot · Finance & investing newsletters · 2026 Q3
HubSpot · Finance & investing newsletters · 2026 Q4
Attio · Finance & investing newsletters · 2026 Q1
Attio · Finance & investing newsletters · 2026 Q3
HubSpot · Sales & revenue newsletters · 2026 Q1
HubSpot · Sales & revenue newsletters · 2026 Q2
HubSpot · Sales & revenue newsletters · 2026 Q3
HubSpot · Sales & revenue newsletters · 2026 Q4
Attio · Sales & revenue newsletters · 2025 Q4
Attio · Sales & revenue newsletters · 2026 Q1
Attio · Sales & revenue newsletters · 2026 Q2
HubSpot · Other lanes · Earlier
HubSpot · Other lanes · 2025 Q4
HubSpot · Other lanes · 2026 Q1
HubSpot · Other lanes · 2026 Q2
HubSpot · Other lanes · 2026 Q3
HubSpot · Other lanes · 2026 Q4
Attio · Other lanes · Earlier
Attio · Other lanes · 2026 Q1
Attio · Other lanes · 2026 Q2
Attio · Other lanes · 2026 Q3
Salesforce · Other lanes · 2026 Q3
Salesforce · Other lanes · 2026 Q4
Zoho · Other lanes · Earlier
Attio · AI inside the CRM · 2025 Q4
Attio · AI inside the CRM · 2026 Q1
Attio · AI inside the CRM · 2026 Q2
Attio · AI inside the CRM · 2026 Q3
Attio · AI inside the CRM · 2026 Q4
Salesforce · AI inside the CRM · 2026 Q3
HubSpot · Less busywork and data entry · 2026 Q1
HubSpot · Less busywork and data entry · 2026 Q3
HubSpot · Less busywork and data entry · 2026 Q4
Attio · Less busywork and data entry · 2026 Q3
HubSpot · Closing more deals · 2026 Q1
HubSpot · Closing more deals · 2026 Q3
Attio · Closing more deals · 2026 Q3
Pipedrive · Closing more deals · 2026 Q3
Pipedrive · Closing more deals · 2026 Q4
HubSpot · Built for modern GTM teams · 2026 Q4
Attio · Built for modern GTM teams · Earlier
Attio · Built for modern GTM teams · 2026 Q1
Attio · Built for modern GTM teams · 2026 Q2
Attio · Built for modern GTM teams · 2026 Q3
Attio · Built for modern GTM teams · 2026 Q4
Pipedrive · Built for modern GTM teams · 2026 Q4
Clay · Built for modern GTM teams · 2026 Q3
Clay · Built for modern GTM teams · 2026 Q4
HubSpot · Showing up in AI search · 2026 Q2
HubSpot · AI for work and income · Earlier
HubSpot · AI for work and income · 2025 Q4
HubSpot · AI for work and income · 2026 Q1
HubSpot · AI for work and income · 2026 Q2
HubSpot · AI for work and income · 2026 Q3
HubSpot · AI for work and income · 2026 Q4
HubSpot · Customer data in one place · 2026 Q2
HubSpot · Customer data in one place · 2026 Q3
HubSpot · Customer data in one place · 2026 Q4
Salesforce · Free or startup-focused CRM · 2025 Q4
Salesforce · Free or startup-focused CRM · 2026 Q1
Salesforce · Free or startup-focused CRM · 2026 Q2
HubSpot · Other ad copy · 2025 Q4
HubSpot · Other ad copy · 2026 Q2
HubSpot · Other ad copy · 2026 Q3
Attio · Other ad copy · 2025 Q4
Attio · Other ad copy · 2026 Q1
Salesforce · Other ad copy · 2026 Q2
HubSpot · Name or offer only · 2026 Q2
HubSpot · Name or offer only · 2026 Q3
HubSpot · Name or offer only · 2026 Q4
Attio · Name or offer only · 2026 Q1
Attio · Name or offer only · 2026 Q2
Attio · Name or offer only · 2026 Q3
Attio · Name or offer only · 2026 Q4
Salesforce · Name or offer only · 2025 Q4
Salesforce · Name or offer only · 2026 Q2
Salesforce · Name or offer only · 2026 Q3
Pipedrive · Name or offer only · 2026 Q4
Zoho · Name or offer only · Earlier
HubSpot · Two reads differ · 2025 Q4
HubSpot · Two reads differ · 2026 Q1
HubSpot · Two reads differ · 2026 Q2
HubSpot · Two reads differ · 2026 Q3
HubSpot · Two reads differ · 2026 Q4
Attio · Two reads differ · 2025 Q4
Attio · Two reads differ · 2026 Q1
Attio · Two reads differ · 2026 Q2
Attio · Two reads differ · 2026 Q3
Salesforce · Two reads differ · 2026 Q1
Salesforce · Two reads differ · 2026 Q2
Salesforce · Two reads differ · 2026 Q3
Salesforce · Two reads differ · 2026 Q4
Pipedrive · Two reads differ · 2026 Q4
Clay · Two reads differ · 2026 Q3
Clay · Two reads differ · 2026 Q4
See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.