Rival companies
Cashback apps
Cashback apps sponsors side by side: Upside, Fetch and Rakuten, and where each one ran by quarter.
423Upside0 newsletter · 417 podcast · 6 event
150Fetch26 newsletter · 116 podcast · 8 event
62Rakuten1 newsletter · 46 podcast · 15 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Upside | Fetch | Rakuten | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| News podcasts | 222 | 49 | 50 | 53 | 17 | 16 | 0 | 7 | 3 | 14 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | ||
| Technology podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 8 | 8 | 13 | 19 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| True crime podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 4 | 10 | 10 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Business podcasts | 0 | 0 | 0 | 0 | 9 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 4 | 2 | 1 | 0 | 0 | 0 | ||
| Society & culture podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 3 | 3 | 4 | 6 | ||
| Industry trade newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 15 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Comedy podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 3 | 0 | 0 | 0 | 0 | ||
| Retail & e-commerce newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Health & fitness podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 3 | 0 | 1 | ||
| Marketing & growth newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Other lanes | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 1 | 2 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Upside | Fetch | Rakuten |
|---|---|---|---|
| Retail & consumer | 1 | 0 | 7 |
| Business & tech | 0 | 4 | 2 |
| Food & hospitality | 4 | 2 | 0 |
| Marketing & media | 0 | 1 | 3 |
| Construction & real estate | 0 | 0 | 1 |
| Security | 0 | 0 | 1 |
| Automotive & transport | 0 | 0 | 1 |
| AI | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Upside
- The Pour Over: Politically Neutral, Christ-First News406
- Prof G Markets10
- Raging Moderates with Scott Galloway and Jessica Tarlov1
Fetch
- The Vergecast48
- Criminal31
- Raging Moderates with Scott Galloway and Jessica Tarlov17
- Pivot7
- Restaurant Dive Daily6
- Food Dive Daily6
Rakuten
- Brooke and Connor Make A Podcast12
- You Are Not Broken5
- All the Hacks: Money, Points & Life4
- Juicy Scoop with Heather McDonald4
- MTM Travel - The Fun Side of Points & Travel!3
- The Toast3
The detail Outlets behind each lane.
Upside · News podcasts · Earlier
- The Pour Over: Politically Neutral, Christ-First News222 placements
Upside · News podcasts · 2025 Q4
Upside · News podcasts · 2026 Q1
Upside · News podcasts · 2026 Q2
Upside · News podcasts · 2026 Q3
Upside · News podcasts · 2026 Q4
Fetch · News podcasts · 2025 Q4
- Pivot7 placements
Fetch · News podcasts · 2026 Q1
Fetch · News podcasts · 2026 Q2
Fetch · News podcasts · 2026 Q4
- Today, Explained2 placements
Rakuten · News podcasts · 2026 Q2
- The Bulwark Daily1 placement
Fetch · Technology podcasts · Earlier
- The Vergecast2 placements
- Waveform: The MKBHD Podcast1 placement
Fetch · Technology podcasts · 2025 Q4
- The Vergecast6 placements
- Waveform: The MKBHD Podcast2 placements
Fetch · Technology podcasts · 2026 Q1
- The Vergecast8 placements
Fetch · Technology podcasts · 2026 Q2
- The Vergecast13 placements
Fetch · Technology podcasts · 2026 Q3
- The Vergecast17 placements
- Waveform: The MKBHD Podcast2 placements
Fetch · Technology podcasts · 2026 Q4
- The Vergecast2 placements
Fetch · True crime podcasts · 2025 Q4
- Criminal5 placements
Fetch · True crime podcasts · 2026 Q1
- Criminal4 placements
Fetch · True crime podcasts · 2026 Q2
- Criminal10 placements
Fetch · True crime podcasts · 2026 Q3
- Criminal10 placements
Fetch · True crime podcasts · 2026 Q4
- Criminal2 placements
Upside · Business podcasts · 2026 Q3
- Prof G Markets9 placements
Upside · Business podcasts · 2026 Q4
- Prof G Markets1 placement
Fetch · Business podcasts · Earlier
- Prof G Markets1 placement
Fetch · Business podcasts · 2025 Q4
- Prof G Markets1 placement
Fetch · Business podcasts · 2026 Q2
- Prof G Markets1 placement
Fetch · Business podcasts · 2026 Q4
- Prof G Markets1 placement
Rakuten · Business podcasts · Earlier
- Right About Now - Legendary Business Advice2 placements
- All the Hacks: Money, Points & Life2 placements
Rakuten · Business podcasts · 2025 Q4
- Finding Peak with Ryan Hanley1 placement
- All the Hacks: Money, Points & Life1 placement
Rakuten · Business podcasts · 2026 Q1
- All the Hacks: Money, Points & Life1 placement
Fetch · Society & culture podcasts · 2026 Q4
Rakuten · Society & culture podcasts · 2025 Q4
- Miles & Points Daily Podcast1 placement
Rakuten · Society & culture podcasts · 2026 Q1
- Brooke and Connor Make A Podcast3 placements
Rakuten · Society & culture podcasts · 2026 Q2
- Brooke and Connor Make A Podcast3 placements
Rakuten · Society & culture podcasts · 2026 Q3
- Brooke and Connor Make A Podcast4 placements
Rakuten · Society & culture podcasts · 2026 Q4
- MTM Travel - The Fun Side of Points & Travel!3 placements
- Brooke and Connor Make A Podcast2 placements
Fetch · Industry trade newsletters · 2026 Q4
- Restaurant Dive Daily6 placements
- Food Dive Daily6 placements
Rakuten · Comedy podcasts · Earlier
- Juicy Scoop with Heather McDonald4 placements
- Public Figures2 placements
Rakuten · Comedy podcasts · 2025 Q4
- The Toast3 placements
Fetch · Retail & e-commerce newsletters · 2026 Q3
- NRF SmartBrief: What’s Next Edition5 placements
- NRF SmartBrief2 placements
Fetch · Retail & e-commerce newsletters · 2026 Q4
- NRF SmartBrief1 placement
Rakuten · Health & fitness podcasts · 2025 Q4
- Well with Arielle Lorre1 placement
Rakuten · Health & fitness podcasts · 2026 Q1
- You Are Not Broken2 placements
Rakuten · Health & fitness podcasts · 2026 Q2
- You Are Not Broken3 placements
Rakuten · Health & fitness podcasts · 2026 Q4
- Passion Struck with John R. Miles1 placement
Fetch · Marketing & growth newsletters · 2026 Q4
- Marketing Dive Daily3 placements
Rakuten · Other lanes · 2025 Q4
- The Kit & Krysta Podcast1 placement
Rakuten · Other lanes · 2026 Q2
- History Daily1 placement
- Hack It Out Golf1 placement
Rakuten · Other lanes · 2026 Q3
- The NoSleep Podcast1 placement
Rakuten · Other lanes · 2026 Q4
- Better Than Points1 placement
- I Want Her Shoes Podcast1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.