Rival companies
Payment card networks
Payment card networks sponsors side by side: American Express, Visa, Mastercard and Discover, and where each one ran by quarter.
78American Express7 newsletter · 39 podcast · 32 event
53Visa12 newsletter · 3 podcast · 38 event
38Mastercard5 newsletter · 3 podcast · 30 event
25Discover2 newsletter · 17 podcast · 6 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| American Express | Visa | Mastercard | Discover | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| Sports podcasts | 0 | 6 | 6 | 13 | 4 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 11 | 0 | 0 | 0 | 0 | |||
| Food & drink newsletters | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 2 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Business podcasts | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Finance & investing newsletters | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | |||
| AI newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Comedy podcasts | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Cybersecurity newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Education podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | |||
| News podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Business & economy newsletters | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Other lanes | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | American Express | Visa | Mastercard | Discover |
|---|---|---|---|---|
| Finance & crypto | 7 | 24 | 12 | 4 |
| Retail & consumer | 11 | 1 | 2 | 0 |
| Business & tech | 4 | 7 | 2 | 0 |
| Sports & leisure | 2 | 1 | 8 | 0 |
| Developer | 1 | 2 | 1 | 1 |
| AI | 1 | 2 | 2 | 0 |
| Food & hospitality | 3 | 1 | 0 | 0 |
| Marketing & media | 1 | 0 | 1 | 0 |
Top outlets By newsletter and podcast placements.
American Express
- New Heights with Jason & Travis Kelce26
- Your Brand Amplified6
- Cherry Bombe3
- CFO Brew2
- Hack It Out Golf2
- The Good, The Bad & The Rugby2
Visa
- Cherry Bombe7
- The Rundown AI4
- Not Gonna Lie with Kylie Kelce3
- The Financial News Network1
Mastercard
- Risky Business News4
- Risky Business2
- Brew Markets1
- The Contrarians with Adam and Adir1
Discover
- Spittin Chiclets13
- The Bossticks4
- Payments Dive Daily2
The detail Outlets behind each lane.
American Express · Sports podcasts · 2025 Q4
- New Heights with Jason & Travis Kelce6 placements
American Express · Sports podcasts · 2026 Q1
- New Heights with Jason & Travis Kelce6 placements
American Express · Sports podcasts · 2026 Q2
- New Heights with Jason & Travis Kelce9 placements
- The Good, The Bad & The Rugby2 placements
American Express · Sports podcasts · 2026 Q3
- New Heights with Jason & Travis Kelce3 placements
- Hack It Out Golf1 placement
American Express · Sports podcasts · 2026 Q4
- New Heights with Jason & Travis Kelce2 placements
Discover · Sports podcasts · Earlier
- Spittin Chiclets2 placements
Discover · Sports podcasts · 2025 Q4
- Spittin Chiclets11 placements
American Express · Food & drink newsletters · 2026 Q3
- Cherry Bombe3 placements
Visa · Food & drink newsletters · 2025 Q4
- Cherry Bombe2 placements
Visa · Food & drink newsletters · 2026 Q2
- Cherry Bombe5 placements
American Express · Business podcasts · Earlier
- Your Brand Amplified6 placements
Mastercard · Business podcasts · 2026 Q4
- The Contrarians with Adam and Adir1 placement
American Express · Finance & investing newsletters · Earlier
- CFO Brew1 placement
American Express · Finance & investing newsletters · 2026 Q4
- CFO Brew1 placement
Visa · Finance & investing newsletters · 2026 Q3
- The Financial News Network1 placement
Mastercard · Finance & investing newsletters · 2026 Q4
- Brew Markets1 placement
Discover · Finance & investing newsletters · 2026 Q3
- Payments Dive Daily2 placements
Visa · AI newsletters · 2026 Q1
- The Rundown AI3 placements
Visa · AI newsletters · 2026 Q2
- The Rundown AI1 placement
American Express · Comedy podcasts · 2026 Q2
- The Romesh Ranganathan Show1 placement
Visa · Comedy podcasts · 2026 Q4
- Not Gonna Lie with Kylie Kelce3 placements
Mastercard · Cybersecurity newsletters · 2025 Q4
- Risky Business News4 placements
Discover · Education podcasts · 2026 Q1
- The Bossticks4 placements
Mastercard · News podcasts · 2025 Q4
- Risky Business2 placements
American Express · Business & economy newsletters · 2026 Q3
- Morning Brew1 placement
American Express · Other lanes · 2026 Q1
- You Are Not Broken1 placement
American Express · Other lanes · 2026 Q3
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.