September 2025
What each company type bought in September 2025 across newsletters and podcasts. Events aren’t here: most event lists have no date of their own.
Newsletters
We have too few newsletter placements dated September 2025 to report on.
Podcasts
We read 1,410 episodes from 160 podcasts published in September 2025. Coverage of this month is thinner than October 2026, when we read 26,800 episodes, so keep that in mind when you compare months.
By company type
| Company type | Placements | Companies |
|---|---|---|
| Health & wellness | 224 | 31 |
| Security | 142 | 13 |
| E-commerce & retail | 138 | 12 |
| Consumer goods | 86 | 20 |
| Food & drink | 82 | 13 |
| Finance & fintech | 50 | 16 |
| HR & recruiting | 36 | 5 |
| AI & ML | 22 | 7 |
| Telecom & hardware | 21 | 2 |
| Investing & trading | 9 | 4 |
| Travel & hospitality | 9 | 3 |
| Education & courses | 7 | 3 |
| Productivity & collaboration | 6 | 3 |
| Automotive | 3 | 1 |
| Crypto & web3 | 3 | 2 |
| Developer tools | 3 | 3 |
| Real estate | 3 | 1 |
| Data & analytics | 2 | 2 |
| Media & entertainment | 2 | 1 |
| Banking & insurance | 1 | 1 |
| Sales & marketing software | 1 | 1 |
| No type on file | 1,577 | 296 |
Most active companies
| Company | Placements | Podcasts |
|---|---|---|
| DeleteMe | 86 | 7 |
| Christian Healthcare Ministries | 59 | 1 |
| The Nokbox | 59 | 1 |
| Yrefy | 59 | 1 |
| Zander Insurance | 59 | 1 |
| BetterHelp | 49 | 15 |
| DraftKings | 45 | 9 |
| Quince | 43 | 11 |
| EveryDollar | 39 | 1 |
| Hard Rock Bet | 29 | 1 |
| Infios | 28 | 1 |
| Mirakl | 28 | 1 |
| Ocampo Capital | 28 | 1 |
| Quorso | 28 | 1 |
| LMNT | 27 | 7 |
Seen for the first time
The first podcast placement we have for each company. We add more podcasts over time, so a company here may have bought before we started reading where it ran. The 15 with the most placements, of 61.
| Company | Placements | Podcasts |
|---|---|---|
| Hard Rock Bet | 29 | 1 |
| Not Just Sunday | 16 | 1 |
| Safe House Project | 16 | 1 |
| Jones Road Beauty | 6 | 4 |
| Convoyofhope | 4 | 1 |
| Kindredharvest | 4 | 1 |
| Strawberry | 4 | 1 |
| ThriftBooks | 4 | 1 |
| Academy | 3 | 1 |
| Lean Group | 3 | 1 |
| Paramountsports | 3 | 1 |
| Prenuvo | 3 | 1 |
| Sixscore | 3 | 1 |
| Bellamihair | 2 | 1 |
| Cured Nutrition | 2 | 1 |
Counts are the ads we’ve found from companies we could identify, by the date each ran. They don’t show spend. A company missing here may still have bought; we only count what we read. How we get this data.