Sponsor report
The Playbook
Based on the last 180 days, compared with 2 other Real estate newsletters. All placements.
Where you stand
| Measure | You | Real estate median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 2 | 8 | 0 of 2 |
| Sponsors who came back for another week | 1 of 2 | 2 in 10 | 2 of 2 |
| Issues that carried a sponsor | 3 of 10 | 5 in 10 | 1 of 2 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| Equifax · Finance & fintech 1 newsletter like yours: HousingWire (3 weeks). Last ran Oct 26. Renewed. Also sponsors 9 events. Exhibits at 4 trade shows.Latest ad: “Shaping what’s next in credit reporting” |
| Bitizenship · Travel & hospitality 1 newsletter like yours: AffordiHome (2 weeks). Last ran Oct 21. Renewed.Latest ad: “A second passport is becoming as smart a move as a second house” |
| Entrata · Real estate 1 newsletter like yours: Multifamily Dive Daily (2 weeks). Last ran Oct 17. Renewed. Also sponsors 2 events. |
| Fannie Mae 1 newsletter like yours: HousingWire (2 weeks). Last ran Oct 26. Renewed.Latest ad: “Help your borrowers go from fixer-upper to move-in ready” |
| Morales Basics · Consumer goods 1 newsletter like yours: AffordiHome (2 weeks). Last ran Oct 23. Renewed.Latest ad: “Spain has good taste. Now someone's writing about it” |
12 more brands to pitch. Creator shows every one with its evidence for The Playbook, exports the list as CSV, opens every topic's buyer list and emails new brands each Monday. $49 a month, renewing monthly until you cancel.
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The Real estate buyer list: every sponsor in these newsletters, last 90 days, included with Creator
Media kit badge
Add this to your advertise page or media kit. It names your latest sponsors and links to your full record, so buyers can verify it.
<a href="https://adalmanac.com/newsletters/the-playbook"><img src="https://adalmanac.com/badge/the-playbook.svg" alt="Sponsors of The Playbook" height="46"></a>