Ad Almanac

Sponsor report

DefenseScoop

Based on the last 180 days, compared with 32 other Industry trade newsletters. All placements.

Where you stand

MeasureYouIndustry trade medianYou match or beat
Sponsors in the last 180 days2130 of 32
Sponsors who came back for another week0 of 23 in 102 of 32
Issues that carried a sponsor2 of 39 in 106 of 32

A sponsor that books another week is the strongest public sign an ad worked.

Brands to pitch

Bought newsletters like yours in the last 120 days, never yours. Most likely first.

Evotec · Health & wellness 5 newsletters like yours: Fierce Biotech (2 weeks), Fierce Biotech Research (2 weeks), Fierce MedTech (2 weeks). Last ran Oct 28. Renewed. Also sponsors 3 events. Exhibits at 6 trade shows.Latest ad: “Can Your CHO Process Keep Up with Complex Bispecific Antibodies?”
Lonza · Health & wellness 5 newsletters like yours: Fierce Biotech (2 weeks), Fierce Biotech Research (2 weeks), Fierce MedTech (2 weeks). Last ran Oct 28. Renewed. Also sponsors 7 events. Exhibits at 8 trade shows.Latest ad: “What if CHO cell line development could deliver more, in less time?”
MD Live · Health & wellness 5 newsletters like yours: Fierce Health Payer (2 weeks), Fierce Health Tech (2 weeks), Fierce Healthcare (1 week). Last ran Oct 28. Renewed.Latest ad: “Webinar: The New AI Reality: Who's Making Your Members' Care Decisions?”
Syneos Health · Health & wellness 5 newsletters like yours: Fierce Biotech (1 week), Fierce Biotech Research (1 week), Fierce CRO (1 week). Last ran Oct 27. Also sponsors 2 events. Exhibits at 5 trade shows.Latest ad: “Webinar: What's Next for Global Risk Management and REMS?”
Geotab 4 newsletters like yours: Smart Cities Dive Daily (2 weeks), Waste Dive Daily (2 weeks), FreightWaves Tech (2 weeks). Last ran Oct 27. Renewed. Exhibits at 13 trade shows.Latest ad: “Fleet intelligence that’s already ahead.”

The Industry trade buyer list: every sponsor in these newsletters, last 90 days, included with Creator

What other Industry trade newsletters charge

NewsletterPublished rate
Trailblazers. The Space Newsletter.™“7.4K”$4,640 to $66,880
Weekly Robotics“6360 Email Subscribers”$3,500

Rates as each publisher states them.

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Sponsors of DefenseScoop

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