Ad Almanac

Sponsor report

Needs To Exist

Read since Nov 11, 2025, 354 issues. Based on the last 180 days, compared with 18 other Culture & entertainment newsletters over the same days. All placements.

Where you stand

5Sponsors in the last 180 daysCulture & entertainment median 9. You match or beat 3 of 18.
2 of 5Sponsors who stayed or came backCulture & entertainment median 3 in 10. You match or beat 11 of 18.
21 of 166Issues that carried a sponsorCulture & entertainment median 3 in 10. You match or beat 1 of 18.

A sponsor counts as staying or coming back when it ran here again more than 45 days after its first ad.

Brands to pitch

Bought newsletters like yours in the last 120 days, never yours. Ordered by how many newsletters like yours each brand ran in (those on your topic count more), for how many weeks, and how recently. A brand that bought only through one ad network you aren't in comes last.

Attio · Sales & marketing software Its rival HubSpot already sponsors this newsletter.13 newsletters like yours: The Shift AI (4 weeks, latest Nov 12), 1% Better (3 weeks, latest Aug 19), Agency Inner Circle (3 weeks, latest Oct 6). Last ran Nov 12. Ran again 45+ days after its first ad in one of them. Buys through the beehiiv Ad Network (50 of 100 traced). Also sponsors 7 podcasts.Latest ad: “Together with Attio”
The Code newsletter · Newsletters On 10 similar newsletters, including ByteBuilders and BrainBuzz.26 weeks in all. Last ran Nov 4. Ran again 45+ days after its first ad in one of them.Latest ad: “100+ Claude Code hacks to ship code 10X faster”
Dell · Telecom & hardware On 10 similar newsletters, including BrainBuzz and Supercharged With AI.27 weeks in all. Last ran Nov 12. Buys through the beehiiv Ad Network (85 of 85 traced). Also sponsors 7 podcasts and 35 events. Exhibits at 19 trade shows.Latest ad: “Meet your team’s new overachiever.”
Mindstream · Newsletters On 9 similar newsletters, including ByteBuilders and The Shift AI.20 weeks in all. Last ran Nov 10. Ran again 45+ days after its first ad in one of them. Buys through the beehiiv Ad Network (25 of 25 traced).Latest ad: “285 Free Prompts to Save Time”
Book of the Month On 7 similar newsletters, including Book Enthusiast and emmareadstoomuch.8 weeks in all. Last ran Oct 1. Also sponsors 1 podcast.Latest ad: “Book of the Month”

The Culture & entertainment buyer list: every sponsor in these newsletters, last 90 days, included with Ad Seller

Former sponsors buying elsewhere

6 past sponsors of Needs To Exist that haven't run here in the last 60 days and have run in another newsletter in that time. Newest ad elsewhere first.

MasterworksLast ran with you Jan 16. Now in Brian Lilley, TIME newsletters.
HubSpotLast ran with you Sep 6. Now in 80/20 AI, AI Insights, Simplified AI.
RokuLast ran with you Apr 6. Now in Electrek Daily, Marketplace⚡Mastery, Chart Art.

And 3 more with Ad Seller.

What other Culture & entertainment newsletters charge

NewsletterMain slot, one issue
The GameDiscoverCo newsletter“31,000 subscribers”$2,500Newsletter Sponsorship · read Oct 15, 2026
deepculture“25,000 subscribers”$95Sponsored Ad · read Oct 17, 2026

Each price and slot name as the publisher's page stated it on the day we read it. Prices change; the link goes to the current page.

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Add this to your advertise page or media kit. It names your latest sponsors and links to your full record, so buyers can verify it.

Sponsors of Needs To Exist

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