Ad Almanac

Sponsor report

Homo Economicus

Based on the last 180 days, compared with 17 other Business & economy newsletters. All placements.

Where you stand

MeasureYouBusiness & economy medianYou match or beat
Sponsors in the last 180 days180 of 17
Sponsors who came back for another week1 of 12 in 1017 of 17
Issues that carried a sponsor20 of 218 in 1012 of 17

A sponsor that books another week is the strongest public sign an ad worked.

Brands to pitch

Bought newsletters like yours in the last 120 days, never yours. Most likely first.

PwC 5 newsletters like yours: Morning Brew (5 weeks), Emerging Tech Brew (3 weeks), Flagship (3 weeks). Last ran Oct 26. Renewed. Also sponsors 2 podcasts and 47 events. Exhibits at 17 trade shows.Latest ad: “LLMs are fast, policy is not”
Compare · Banking & insurance New to newsletters 5 newsletters like yours: CLTtoday BizBrief (1 week), LEXtoday BizBrief (1 week), RALtoday BizBrief (1 week). Last ran Oct 26.Latest ad: “Sticking with the same car insurance out of habit?”
Amazon Business · E-commerce & retail 4 newsletters like yours: Flagship (4 weeks), Semafor Gulf (3 weeks), Morning Brew (1 week). Last ran Oct 27. Renewed. Also sponsors 20 podcasts and 36 events. Exhibits at 41 trade shows.Latest ad: “On this week’s episode of Compound Interest, presented by Amazon Business”
Google · AI & ML 3 newsletters like yours: Flagship (2 weeks), Semafor Africa (1 week), Semafor Gulf (1 week). Last ran Oct 21. Renewed. Also sponsors 6 podcasts and 84 events. Exhibits at 33 trade shows.Latest ad: “Future Proof, presented by Google Workspace with Gemini”
Particle for Men · Health & wellness 3 newsletters like yours: The Starting 5 (2 weeks), Morning Brew (1 week), Quartz Daily Brief (1 week). Last ran Oct 26. Renewed. Buys through the beehiiv Ad Network (4 of 7 traced).Latest ad: “Gravité Cologne for Men: Confidence in a Bottle”

The Business & economy buyer list: every sponsor in these newsletters, last 90 days, included with Ad Seller

What other Business & economy newsletters charge

NewsletterPublished rate
Profit Snack“43.3K”$100 to $3,500
Owner's Edge“26K”$200 to $2,500

Rates as each publisher states them.

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Sponsors of Homo Economicus

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