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the bare minimum

the bare minimum has run 1 sponsor placement from 1 brand in the last 30 days.

6Sponsors, last 180 days
0Came back for another week
4 of 29Issues with a sponsor
1.5Placements per issue

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Sponsors are mostlyE-commerce & retail, food & drink and consumer goods

Timeline, last 26 weeks

Each square is a week. a placement ran   issue read, no placement   no issue captured that week.

MAYJUNJULAUGSEPOCTAmazonAmazon: issue read, no placement, week of May 4Amazon: issue read, no placement, week of May 11Amazon: no issue captured, week of May 18Amazon: no issue captured, week of May 25Amazon: issue read, no placement, week of Jun 1Amazon: issue read, no placement, week of Jun 8Amazon: no issue captured, week of Jun 15Amazon: no issue captured, week of Jun 22Amazon: issue read, no placement, week of Jun 29Amazon: no issue captured, week of Jul 6Amazon: no issue captured, week of Jul 13Amazon: issue read, no placement, week of Jul 20Amazon: no issue captured, week of Jul 27Amazon: no issue captured, week of Aug 3Amazon: issue read, no placement, week of Aug 10Amazon: issue read, no placement, week of Aug 17Amazon: issue read, no placement, week of Aug 24Amazon: issue read, no placement, week of Aug 31Amazon: issue read, no placement, week of Sep 7Amazon: issue read, no placement, week of Sep 14Amazon: issue read, no placement, week of Sep 21Amazon: issue read, no placement, week of Sep 28Amazon: issue read, no placement, week of Oct 5Amazon: placement, week of Oct 12Amazon: issue read, no placement, week of Oct 19Amazon: no issue captured, week of Oct 26Simple MillsSimple Mills: issue read, no placement, week of May 4Simple Mills: issue read, no placement, week of May 11Simple Mills: no issue captured, week of May 18Simple Mills: no issue captured, week of May 25Simple Mills: issue read, no placement, week of Jun 1Simple Mills: issue read, no placement, week of Jun 8Simple Mills: no issue captured, week of Jun 15Simple Mills: no issue captured, week of Jun 22Simple Mills: issue read, no placement, week of Jun 29Simple Mills: no issue captured, week of Jul 6Simple Mills: no issue captured, week of Jul 13Simple Mills: issue read, no placement, week of Jul 20Simple Mills: no issue captured, week of Jul 27Simple Mills: no issue captured, week of Aug 3Simple Mills: issue read, no placement, week of Aug 10Simple Mills: placement, week of Aug 17Simple Mills: issue read, no placement, week of Aug 24Simple Mills: issue read, no placement, week of Aug 31Simple Mills: issue read, no placement, week of Sep 7Simple Mills: issue read, no placement, week of Sep 14Simple Mills: issue read, no placement, week of Sep 21Simple Mills: issue read, no placement, week of Sep 28Simple Mills: issue read, no placement, week of Oct 5Simple Mills: issue read, no placement, week of Oct 12Simple Mills: issue read, no placement, week of Oct 19Simple Mills: no issue captured, week of Oct 26Cuisinart FastFreezeCuisinart FastFreeze: issue read, no placement, week of May 4Cuisinart FastFreeze: issue read, no placement, week of May 11Cuisinart FastFreeze: no issue captured, week of May 18Cuisinart FastFreeze: no issue captured, week of May 25Cuisinart FastFreeze: issue read, no placement, week of Jun 1Cuisinart FastFreeze: issue read, no placement, week of Jun 8Cuisinart FastFreeze: no issue captured, week of Jun 15Cuisinart FastFreeze: no issue captured, week of Jun 22Cuisinart FastFreeze: placement, week of Jun 29Cuisinart FastFreeze: no issue captured, week of Jul 6Cuisinart FastFreeze: no issue captured, week of Jul 13Cuisinart FastFreeze: issue read, no placement, week of Jul 20Cuisinart FastFreeze: no issue captured, week of Jul 27Cuisinart FastFreeze: no issue captured, week of Aug 3Cuisinart FastFreeze: issue read, no placement, week of Aug 10Cuisinart FastFreeze: issue read, no placement, week of Aug 17Cuisinart FastFreeze: issue read, no placement, week of Aug 24Cuisinart FastFreeze: issue read, no placement, week of Aug 31Cuisinart FastFreeze: issue read, no placement, week of Sep 7Cuisinart FastFreeze: issue read, no placement, week of Sep 14Cuisinart FastFreeze: issue read, no placement, week of Sep 21Cuisinart FastFreeze: issue read, no placement, week of Sep 28Cuisinart FastFreeze: issue read, no placement, week of Oct 5Cuisinart FastFreeze: issue read, no placement, week of Oct 12Cuisinart FastFreeze: issue read, no placement, week of Oct 19Cuisinart FastFreeze: no issue captured, week of Oct 26LMNTLMNT: issue read, no placement, week of May 4LMNT: issue read, no placement, week of May 11LMNT: no issue captured, week of May 18LMNT: no issue captured, week of May 25LMNT: placement, week of Jun 1LMNT: issue read, no placement, week of Jun 8LMNT: no issue captured, week of Jun 15LMNT: no issue captured, week of Jun 22LMNT: issue read, no placement, week of Jun 29LMNT: no issue captured, week of Jul 6LMNT: no issue captured, week of Jul 13LMNT: issue read, no placement, week of Jul 20LMNT: no issue captured, week of Jul 27LMNT: no issue captured, week of Aug 3LMNT: issue read, no placement, week of Aug 10LMNT: issue read, no placement, week of Aug 17LMNT: issue read, no placement, week of Aug 24LMNT: issue read, no placement, week of Aug 31LMNT: issue read, no placement, week of Sep 7LMNT: issue read, no placement, week of Sep 14LMNT: issue read, no placement, week of Sep 21LMNT: issue read, no placement, week of Sep 28LMNT: issue read, no placement, week of Oct 5LMNT: issue read, no placement, week of Oct 12LMNT: issue read, no placement, week of Oct 19LMNT: no issue captured, week of Oct 26Skylight CalendarSkylight Calendar: issue read, no placement, week of May 4Skylight Calendar: issue read, no placement, week of May 11Skylight Calendar: no issue captured, week of May 18Skylight Calendar: no issue captured, week of May 25Skylight Calendar: placement, week of Jun 1Skylight Calendar: issue read, no placement, week of Jun 8Skylight Calendar: no issue captured, week of Jun 15Skylight Calendar: no issue captured, week of Jun 22Skylight Calendar: issue read, no placement, week of Jun 29Skylight Calendar: no issue captured, week of Jul 6Skylight Calendar: no issue captured, week of Jul 13Skylight Calendar: issue read, no placement, week of Jul 20Skylight Calendar: no issue captured, week of Jul 27Skylight Calendar: no issue captured, week of Aug 3Skylight Calendar: issue read, no placement, week of Aug 10Skylight Calendar: issue read, no placement, week of Aug 17Skylight Calendar: issue read, no placement, week of Aug 24Skylight Calendar: issue read, no placement, week of Aug 31Skylight Calendar: issue read, no placement, week of Sep 7Skylight Calendar: issue read, no placement, week of Sep 14Skylight Calendar: issue read, no placement, week of Sep 21Skylight Calendar: issue read, no placement, week of Sep 28Skylight Calendar: issue read, no placement, week of Oct 5Skylight Calendar: issue read, no placement, week of Oct 12Skylight Calendar: issue read, no placement, week of Oct 19Skylight Calendar: no issue captured, week of Oct 26Made InMade In: issue read, no placement, week of May 4Made In: issue read, no placement, week of May 11Made In: no issue captured, week of May 18Made In: no issue captured, week of May 25Made In: placement, week of Jun 1Made In: issue read, no placement, week of Jun 8Made In: no issue captured, week of Jun 15Made In: no issue captured, week of Jun 22Made In: issue read, no placement, week of Jun 29Made In: no issue captured, week of Jul 6Made In: no issue captured, week of Jul 13Made In: issue read, no placement, week of Jul 20Made In: no issue captured, week of Jul 27Made In: no issue captured, week of Aug 3Made In: issue read, no placement, week of Aug 10Made In: issue read, no placement, week of Aug 17Made In: issue read, no placement, week of Aug 24Made In: issue read, no placement, week of Aug 31Made In: issue read, no placement, week of Sep 7Made In: issue read, no placement, week of Sep 14Made In: issue read, no placement, week of Sep 21Made In: issue read, no placement, week of Sep 28Made In: issue read, no placement, week of Oct 5Made In: issue read, no placement, week of Oct 12Made In: issue read, no placement, week of Oct 19Made In: no issue captured, week of Oct 26

First placement in this window: Jun 1. Longest run: 1 week straight. 54 sponsor-weeks not captured; those weeks are drawn hatched, not empty.

The same, as a table
SponsorWeeks with a placementLongest runFirstLastWeeks not captured
Amazon11Oct 12Oct 129
Simple Mills11Aug 17Aug 179
Cuisinart FastFreeze11Jun 29Jun 299
LMNT11Jun 1Jun 19
Skylight Calendar11Jun 1Jun 19
Made In11Jun 1Jun 19

Sponsors by month

October 2026 so far: 1 sponsor in 8 issues read, 1 new to the bare minimum.

September 2026 · 0 sponsors, 1 not back · 8 issues read

    Not back from August 2026: Simple Mills

    August 2026 · 1 sponsor · 5 issues read
    July 2026 · 0 sponsors · 2 issues read, partly read
      June 2026 · 4 sponsors · 4 issues read
      May 2026 · 0 sponsors · 2 issues read, partly read

        New means no placement in an earlier month we read, after at least two months read in full.

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        Newest first, one row per sponsor slot.

        First time the sponsor's first placement in this newsletter

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