Ad Almanac

Accounting software

Xero vs Sage

Xero and Sage compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

52Xero19 newsletter ads · 33 podcast ads“Xero online accounting software for your business connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.” Source
12Sage3 newsletter ads · 5 podcast ads · 4 event sponsor listsSage makes accounting, payroll, payments and people-management software for businesses. Source

Where each ran Newsletter and podcast ads, last 12 months.

XeroSageLane
17
2Business podcasts
18
0Retail & e-commerce newsletters
4
1Sports podcasts
3
0Arts podcasts
3
0News podcasts
0
2Finance & investing newsletters
0
1Software & developers newsletters
0
1Health & fitness podcasts

In common 0 outlets with both on record.

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Xero · 16 outlets

Ecommerce Coffee Break18
The Diary Of A CEO with Steven Bartlett11
Prof G Markets6

Sage · 9 outlets

CFO Brew2
Founders2
SHE MD2
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.