Whatnot vs The RealReal
Whatnot and The RealReal compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
129Whatnot3 newsletter · 118 podcast · 8 event
Whatnot runs a live-stream shopping marketplace where users buy and sell items in video auctions. Source
73The RealReal7 newsletter · 66 podcast · 0 event
“Buy & sell bags, jewelry, and clothing from designers like Chanel, Gucci, Louis Vuitton, and Prada. The RealReal is the leader in luxury resale and consignment.” Source
Where each ran Newsletter and podcast placements, last 12 months.
| Whatnot | The RealReal | Lane | |
|---|---|---|---|
| 52 | 0 | Business podcasts | |
| 18 | 0 | Technology podcasts | |
| 0 | 16 | Arts podcasts | |
| 0 | 15 | Education podcasts | |
| 0 | 13 | Health & fitness podcasts | |
| 10 | 0 | True crime podcasts | |
| 0 | 10 | Society & culture podcasts | |
| 9 | 0 | Comedy podcasts |
In common 3 outlets with both on record.
| Outlet | Whatnot | The RealReal |
|---|---|---|
| Every Outfit | 3 | 3 |
| The Viall Files | 1 | 2 |
| Consider Yourself Cultured | 1 | 1 |
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
Whatnot · 23 outlets
The RealReal · 17 outlets
Counts are the ads and listings we’ve found. They don’t show spend.