Ad Almanac

Connected fitness

Tonal vs Hydrow

Tonal and Hydrow compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

30Tonal4 newsletter · 25 podcast · 1 eventTonal sells a wall-mounted digital strength-training machine and a membership for workout classes. Source
28Hydrow2 newsletter · 26 podcast · 0 eventHydrow makes connected rowing machines and sells a membership for streamed rowing workouts. Source

Where each ran Newsletter and podcast placements, last 12 months.

TonalHydrowLane
10
1Health & fitness podcasts
9
0Society & culture podcasts
0
5Comedy podcasts
4
0Health & wellness newsletters
0
4Leisure podcasts
3
0Education podcasts
0
2Culture & entertainment newsletters
1
0TV & film podcasts

In common 0 outlets with both on record.

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Tonal · 8 outlets

Let's Be Honest with Kristin Cavallari9
The Wellness Process4
10% Happier with Dan Harris4

Hydrow · 5 outlets

Adam Carolla Show20
The Smoking Tire4
1% Better2
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.