Rival companies
Connected fitness
Connected fitness sponsors side by side: Peloton, Tonal, CAROL Bike and Hydrow, and where each one ran by quarter.
40Peloton0 newsletter · 38 podcast · 2 event
30Tonal4 newsletter · 25 podcast · 1 event
30CAROL Bike0 newsletter · 30 podcast · 0 event
28Hydrow2 newsletter · 26 podcast · 0 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Peloton | Tonal | CAROL Bike | Hydrow | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| Health & fitness podcasts | 0 | 2 | 6 | 6 | 0 | 2 | 0 | 0 | 5 | 1 | 2 | 2 | 16 | 4 | 4 | 4 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | |||
| Comedy podcasts | 0 | 2 | 6 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | 8 | 0 | 0 | 0 | 0 | |||
| Society & culture podcasts | 8 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 4 | 3 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | |||
| Health & wellness newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Leisure podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | |||
| Education podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Culture & entertainment newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | |||
| Sports podcasts | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| TV & film podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Peloton | Tonal | CAROL Bike | Hydrow |
|---|---|---|---|---|
| Retail & consumer | 1 | 0 | 0 | 0 |
| Food & hospitality | 1 | 0 | 0 | 0 |
| Health | 0 | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Peloton
- SHE MD14
- Not Gonna Lie with Kylie Kelce13
- I've Had It8
- Well with Arielle Lorre2
- New Heights with Jason & Travis Kelce1
Tonal
- Let's Be Honest with Kristin Cavallari9
- The Wellness Process8
- 10% Happier with Dan Harris4
- The Daily Stoic3
- The Viall Files2
- Dr. Jockers Functional Nutrition2
CAROL Bike
- LONGEVITY with Nathalie Niddam13
- Boundless Life5
- The Dr. Gabrielle Lyon Show4
- The Dylan Gemelli Podcast3
- Rooted in Wellness with Mona Sharma3
- The Thyroid (and Hormone) Fixer Podcast: Thyropause, Menopause, Metabolism and How to Fix It2
Hydrow
- Adam Carolla Show20
- The Smoking Tire4
- 1% Better2
- The Curbsiders Internal Medicine Podcast1
- Drop A Pin1
The detail Outlets behind each lane.
Peloton · Health & fitness podcasts · 2025 Q4
- SHE MD2 placements
Peloton · Health & fitness podcasts · 2026 Q1
- SHE MD6 placements
Peloton · Health & fitness podcasts · 2026 Q2
- SHE MD6 placements
Peloton · Health & fitness podcasts · 2026 Q4
- Well with Arielle Lorre2 placements
Tonal · Health & fitness podcasts · 2026 Q1
- 10% Happier with Dan Harris2 placements
- The Wellness Process2 placements
Tonal · Health & fitness podcasts · 2026 Q2
- Dr. Jockers Functional Nutrition1 placement
Tonal · Health & fitness podcasts · 2026 Q3
- 10% Happier with Dan Harris1 placement
- The Wellness Process1 placement
Tonal · Health & fitness podcasts · 2026 Q4
- 10% Happier with Dan Harris1 placement
- The Wellness Process1 placement
CAROL Bike · Health & fitness podcasts · Earlier
CAROL Bike · Health & fitness podcasts · 2025 Q4
- Boundless Life3 placements
- Rooted in Wellness with Mona Sharma1 placement
CAROL Bike · Health & fitness podcasts · 2026 Q1
- The Dr. Gabrielle Lyon Show3 placements
- Boundless Life1 placement
CAROL Bike · Health & fitness podcasts · 2026 Q2
- The Dylan Gemelli Podcast2 placements
- Rooted in Wellness with Mona Sharma1 placement
CAROL Bike · Health & fitness podcasts · 2026 Q3
- The Dylan Gemelli Podcast1 placement
- Rooted in Wellness with Mona Sharma1 placement
Hydrow · Health & fitness podcasts · 2025 Q4
- The Curbsiders Internal Medicine Podcast1 placement
Peloton · Comedy podcasts · 2025 Q4
- Not Gonna Lie with Kylie Kelce2 placements
Peloton · Comedy podcasts · 2026 Q1
- Not Gonna Lie with Kylie Kelce6 placements
Peloton · Comedy podcasts · 2026 Q2
- Not Gonna Lie with Kylie Kelce5 placements
Hydrow · Comedy podcasts · Earlier
- Adam Carolla Show12 placements
Hydrow · Comedy podcasts · 2025 Q4
- Adam Carolla Show8 placements
Peloton · Society & culture podcasts · Earlier
- I've Had It8 placements
Tonal · Society & culture podcasts · Earlier
- Let's Be Honest with Kristin Cavallari2 placements
Tonal · Society & culture podcasts · 2026 Q1
- Let's Be Honest with Kristin Cavallari4 placements
Tonal · Society & culture podcasts · 2026 Q2
- Let's Be Honest with Kristin Cavallari3 placements
Tonal · Society & culture podcasts · 2026 Q4
- The Viall Files2 placements
Hydrow · Society & culture podcasts · Earlier
- Drop A Pin1 placement
Tonal · Health & wellness newsletters · 2026 Q3
- The Wellness Process3 placements
Tonal · Health & wellness newsletters · 2026 Q4
- The Wellness Process1 placement
Hydrow · Leisure podcasts · 2025 Q4
- The Smoking Tire4 placements
Tonal · Education podcasts · 2026 Q3
- The Daily Stoic3 placements
Hydrow · Culture & entertainment newsletters · 2025 Q4
- 1% Better2 placements
Peloton · Sports podcasts · 2025 Q4
- New Heights with Jason & Travis Kelce1 placement
Tonal · TV & film podcasts · 2026 Q4
- Off The Vine with Kaitlyn Bristowe1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.