Ad Almanac

SEO and AI visibility

Semrush vs Profound

Semrush and Profound compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

56Semrush51 newsletter · 0 podcast · 5 eventSemrush provides software for search engine optimization, AI search visibility, competitor analysis and content marketing. Source
39Profound29 newsletter · 2 podcast · 8 eventProfound provides an AI marketing platform that shows what customers ask AI chatbots and helps brands respond. Source

Where each ran Newsletter and podcast placements, last 12 months.

SemrushProfoundLane
23
22Marketing & growth newsletters
20
3AI newsletters
4
0Software & developers newsletters
4
0Retail & e-commerce newsletters
0
3Startups & venture newsletters
0
2Business podcasts

In common 3 outlets with both on record.

OutletTypeSemrushProfound
Superhuman AINewsletter62
The Shift AINewsletter61
Forrester B2B Summit EMEAEvent11

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Semrush · 11 outlets

The Future of SEO & AEO by Eli Schwartz8
Growth Memo6
The AI Report5

Profound · 12 outlets

MKT1 Newsletter13
Marketing Brew6
Andrew Yeung's Newsletter3
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.