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SEO and AI visibility

SEO and AI visibility sponsors side by side: Scrunch, Semrush, Ahrefs, Profound and AirOps, and where each one ran by quarter.

104Scrunch25 newsletter · 76 podcast · 3 event
56Semrush51 newsletter · 0 podcast · 5 event
42Ahrefs27 newsletter · 8 podcast · 7 event
39Profound29 newsletter · 2 podcast · 8 event
35AirOps29 newsletter · 0 podcast · 6 event

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

ScrunchSemrushAhrefsProfoundAirOps
LaneEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
Marketing & growth newsletters 0 0 3 4 4 1 0 5 0 0 11 7 0 0 3 1 8 8 1 0 0 5 11 6 0 3 8 3 7 4
Technology podcasts 0 0 5 43 28 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
AI newsletters 0 0 4 9 0 0 0 9 2 4 2 3 0 1 1 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0
News podcasts 0 0 0 0 0 0 0 0 0 0 0 0 5 0 0 0 2 1 0 0 0 0 0 0 0 0 0 0 0 0
Startups & venture newsletters 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 1 0 1 2 0 0 0
Software & developers newsletters 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0
Retail & e-commerce newsletters 0 0 0 0 0 0 0 0 0 0 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Product & design newsletters 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Business podcasts 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0
Data & analytics newsletters 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other lanes 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1

Events Sponsor lists, booths and partner listings by event sector.

SectorScrunchSemrushAhrefsProfoundAirOps
Retail & consumer12032
Marketing & media03041
Developer00410
AI10300
Automotive & transport00003
Health10000

Top outlets By newsletter and podcast placements.

Scrunch

  1. The AI Daily Brief: Artificial Intelligence News and Analysis76
  2. The Rundown AI9
  3. TLDR Marketing7
  4. Superhuman AI4
  5. The AI Marketer4
  6. #SEOForLunch1

Semrush

  1. The Future of SEO & AEO by Eli Schwartz8
  2. Growth Memo6
  3. Superhuman AI6
  4. The Shift AI6
  5. The AI Report5
  6. TLDR Marketing5

Ahrefs

  1. The WAN Show8
  2. GTM Strategist7
  3. TLDR Marketing6
  4. The Future of SEO & AEO by Eli Schwartz5
  5. Strategy Breakdowns2
  6. TLDR1

Profound

  1. MKT1 Newsletter13
  2. Marketing Brew6
  3. Andrew Yeung's Newsletter3
  4. Superhuman AI2
  5. Growth Unhinged2
  6. The WARC Podcast2

AirOps

  1. TLDR Marketing17
  2. The Future of SEO & AEO by Eli Schwartz4
  3. TLDR Founders3
  4. Growth Memo2
  5. Growth Unhinged1
  6. Techpresso1

The detail Outlets behind each lane.

Scrunch · Marketing & growth newsletters · 2026 Q1
Scrunch · Marketing & growth newsletters · 2026 Q2
Scrunch · Marketing & growth newsletters · 2026 Q3
Scrunch · Marketing & growth newsletters · 2026 Q4
Semrush · Marketing & growth newsletters · 2025 Q4
Semrush · Marketing & growth newsletters · 2026 Q3
Semrush · Marketing & growth newsletters · 2026 Q4
Ahrefs · Marketing & growth newsletters · 2026 Q1
Ahrefs · Marketing & growth newsletters · 2026 Q2
Ahrefs · Marketing & growth newsletters · 2026 Q3
Ahrefs · Marketing & growth newsletters · 2026 Q4
Profound · Marketing & growth newsletters · Earlier
Profound · Marketing & growth newsletters · 2026 Q2
Profound · Marketing & growth newsletters · 2026 Q3
Profound · Marketing & growth newsletters · 2026 Q4
AirOps · Marketing & growth newsletters · 2025 Q4
AirOps · Marketing & growth newsletters · 2026 Q1
AirOps · Marketing & growth newsletters · 2026 Q2
AirOps · Marketing & growth newsletters · 2026 Q3
AirOps · Marketing & growth newsletters · 2026 Q4
Scrunch · Technology podcasts · 2026 Q1
Scrunch · Technology podcasts · 2026 Q2
Scrunch · Technology podcasts · 2026 Q3
Scrunch · AI newsletters · 2026 Q1
Scrunch · AI newsletters · 2026 Q2
Semrush · AI newsletters · 2025 Q4
Semrush · AI newsletters · 2026 Q1
Semrush · AI newsletters · 2026 Q2
Semrush · AI newsletters · 2026 Q3
Semrush · AI newsletters · 2026 Q4
Ahrefs · AI newsletters · 2025 Q4
Ahrefs · AI newsletters · 2026 Q1
Profound · AI newsletters · 2026 Q2
Profound · AI newsletters · 2026 Q3
Profound · AI newsletters · 2026 Q4
Ahrefs · News podcasts · Earlier
Ahrefs · News podcasts · 2026 Q3
Ahrefs · News podcasts · 2026 Q4
Profound · Startups & venture newsletters · 2026 Q3
Profound · Startups & venture newsletters · 2026 Q4
AirOps · Startups & venture newsletters · 2025 Q4
AirOps · Startups & venture newsletters · 2026 Q1
Semrush · Software & developers newsletters · 2025 Q4
Ahrefs · Software & developers newsletters · 2026 Q3
Semrush · Retail & e-commerce newsletters · 2026 Q3
Semrush · Retail & e-commerce newsletters · 2026 Q4
Ahrefs · Product & design newsletters · 2025 Q4
Profound · Business podcasts · 2026 Q4
Ahrefs · Data & analytics newsletters · 2025 Q4
Ahrefs · Other lanes · 2026 Q4
AirOps · Other lanes · 2026 Q4
See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.