Ad Almanac

SEO and AI visibility

Semrush vs Ahrefs

Semrush and Ahrefs compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

56Semrush51 newsletter · 0 podcast · 5 eventSemrush provides software for search engine optimization, AI search visibility, competitor analysis and content marketing. Source
42Ahrefs27 newsletter · 8 podcast · 7 event“We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.” Source

Where each ran Newsletter and podcast placements, last 12 months.

SemrushAhrefsLane
23
20Marketing & growth newsletters
20
2AI newsletters
4
1Software & developers newsletters
4
0Retail & e-commerce newsletters
0
3News podcasts
0
2Product & design newsletters

In common 5 outlets with both on record.

OutletTypeSemrushAhrefs
The Future of SEO & AEO by Eli SchwartzNewsletter85
TLDR MarketingNewsletter56
Superhuman AINewsletter61
TLDRNewsletter41
TLDR AINewsletter11

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Semrush · 9 outlets

Growth Memo6
The Shift AI6
The AI Report5

Ahrefs · 12 outlets

The WAN Show8
GTM Strategist7
SPLASH (OOPSLA)3
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.