Ad Almanac

SEO and AI visibility

Scrunch vs Semrush

Scrunch and Semrush compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

104Scrunch25 newsletter · 76 podcast · 3 event“Monitor brand presence in AI search, analyze and optimize your website, and deliver content directly to AI agents with Scrunch.” Source
56Semrush51 newsletter · 0 podcast · 5 eventSemrush provides software for search engine optimization, AI search visibility, competitor analysis and content marketing. Source

Where each ran Newsletter and podcast placements, last 12 months.

ScrunchSemrushLane
76
0Technology podcasts
12
23Marketing & growth newsletters
13
20AI newsletters
0
4Software & developers newsletters
0
4Retail & e-commerce newsletters

In common 4 outlets with both on record.

OutletTypeScrunchSemrush
TLDR MarketingNewsletter75
The Rundown AINewsletter92
Superhuman AINewsletter46
#SEOForLunchNewsletter14

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Scrunch · 4 outlets

The AI Daily Brief: Artificial Intelligence News and Analysis76
The AI Marketer4
Ai41

Semrush · 10 outlets

The Future of SEO & AEO by Eli Schwartz8
Growth Memo6
The Shift AI6
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.