Ad Almanac

Accounting software

Sage vs Xero

Sage and Xero compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

45Sage3 newsletter · 5 podcast · 37 eventSage makes accounting, payroll, payments and people-management software for businesses. Source
36Xero19 newsletter · 15 podcast · 2 event“Xero online accounting software for your business connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.” Source

Where each ran Newsletter and podcast placements, last 12 months.

SageXeroLane
0
17Retail & e-commerce newsletters
1
2Sports podcasts
0
3News podcasts
2
0Finance & investing newsletters
2
0Business podcasts
2
0Health & fitness podcasts
0
2Arts podcasts
0
2Education podcasts

In common 0 outlets with both on record.

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Sage · 8 outlets

CFO Brew2
Founders2
SHE MD2

Xero · 15 outlets

Ecommerce Coffee Break17
Prof G Markets2
The Good, The Bad & The Rugby2
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.