Perplexity vs OpenAI
Perplexity and OpenAI compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
271Perplexity5 newsletter · 259 podcast · 7 event
Perplexity offers an AI-powered search engine that answers questions in a chatbot format. Source
Where each ran Newsletter and podcast placements, last 12 months.
| Perplexity | OpenAI | Lane | |
|---|---|---|---|
| 214 | 0 | Comedy podcasts | |
| 19 | 7 | Technology podcasts | |
| 0 | 21 | Politics & policy newsletters | |
| 10 | 0 | News podcasts | |
| 3 | 2 | AI newsletters | |
| 3 | 0 | Society & culture podcasts |
In common 4 outlets with both on record.
| Outlet | Perplexity | OpenAI |
|---|---|---|
| NeurIPS | 1 | 2 |
| HumanX Europe (Amsterdam) | 1 | 1 |
| INBOUND | 1 | 1 |
| Money20/20 USA | 1 | 1 |
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
Perplexity · 27 outlets
OpenAI · 39 outlets
Counts are the ads and listings we’ve found. They don’t show spend.