Ad Almanac

Experimentation and analytics

Optimizely vs Amplitude

Optimizely and Amplitude compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

114Optimizely35 newsletter · 65 podcast · 14 event“Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.” Source
31Amplitude25 newsletter · 0 podcast · 6 event“From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.” Source

Where each ran Newsletter and podcast placements, last 12 months.

OptimizelyAmplitudeLane
58
0Technology podcasts
29
4AI newsletters
0
12Startups & venture newsletters
6
4Marketing & growth newsletters
7
0Business podcasts
0
4Product & design newsletters
0
1Media & creators newsletters

In common 3 outlets with both on record.

OutletTypeOptimizelyAmplitude
Elena’s Growth ScoopNewsletter34
AI by AakashNewsletter23
TLDR AINewsletter21

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Optimizely · 20 outlets

The AI Daily Brief: Artificial Intelligence News and Analysis58
The Rundown AI15
The Dave Gerhardt Show (from Exit Five)7

Amplitude · 6 outlets

The Split12
Product Growth3
GitHub Universe1
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.