Ladder vs Fitbod
Ladder and Fitbod compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
Where each ran Newsletter and podcast placements, last 12 months.
| Ladder | Fitbod | Lane | |
|---|---|---|---|
| 34 | 13 | Comedy podcasts | |
| 0 | 22 | Leisure podcasts | |
| 12 | 0 | Society & culture podcasts | |
| 10 | 2 | Health & fitness podcasts | |
| 9 | 0 | True crime podcasts | |
| 0 | 7 | Media & creators newsletters | |
| 5 | 0 | News podcasts | |
| 0 | 3 | Technology podcasts |
In common 0 outlets with both on record.
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
Ladder · 20 outlets
Fitbod · 9 outlets
Counts are the ads and listings we’ve found. They don’t show spend.