Rival companies
Workout apps
Workout apps sponsors side by side: Trainwell, Ladder, Fitbod and RP Strength, and where each one ran by quarter.
94Trainwell0 newsletter · 94 podcast · 0 event
75Ladder0 newsletter · 75 podcast · 0 event
52Fitbod7 newsletter · 45 podcast · 0 event
35RP Strength0 newsletter · 35 podcast · 0 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Trainwell | Ladder | Fitbod | RP Strength | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| Society & culture podcasts | 92 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 3 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 8 | 9 | 9 | 4 | |||
| Comedy podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 12 | 11 | 8 | 5 | 1 | 6 | 2 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Leisure podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 7 | 6 | 3 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Health & fitness podcasts | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 4 | 2 | 3 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| True crime podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 7 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Media & creators newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| News podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Technology podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Education podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Business podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Other lanes | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
Top outlets By newsletter and podcast placements.
Trainwell
- The Dr. John Delony Show92
- SHE MD2
Ladder
- The Toast14
- Juicy Scoop with Heather McDonald12
- Well with Arielle Lorre9
- Let's Be Honest with Kristin Cavallari8
- True Crime with Kendall Rae5
- The Megyn Kelly Show5
Fitbod
- The Smoking Tire22
- Family Trips with the Meyers Brothers12
- CGP Grey7
- A New Untold Story3
- Upgrade2
- 10% Happier with Dan Harris2
RP Strength
- Modern Wisdom35
The detail Outlets behind each lane.
Trainwell · Society & culture podcasts · Earlier
- The Dr. John Delony Show92 placements
Ladder · Society & culture podcasts · 2026 Q2
- Let's Be Honest with Kristin Cavallari5 placements
Ladder · Society & culture podcasts · 2026 Q3
- Let's Be Honest with Kristin Cavallari2 placements
- The Shawn Ryan Show1 placement
Ladder · Society & culture podcasts · 2026 Q4
- The Shawn Ryan Show1 placement
- Khloé in Wonder Land1 placement
RP Strength · Society & culture podcasts · 2025 Q4
- Modern Wisdom5 placements
RP Strength · Society & culture podcasts · 2026 Q1
- Modern Wisdom8 placements
RP Strength · Society & culture podcasts · 2026 Q2
- Modern Wisdom9 placements
RP Strength · Society & culture podcasts · 2026 Q3
- Modern Wisdom9 placements
RP Strength · Society & culture podcasts · 2026 Q4
- Modern Wisdom4 placements
Ladder · Comedy podcasts · 2026 Q1
- Juicy Scoop with Heather McDonald2 placements
- The Toast1 placement
Ladder · Comedy podcasts · 2026 Q2
- Juicy Scoop with Heather McDonald6 placements
- The Toast6 placements
Ladder · Comedy podcasts · 2026 Q3
- The Toast4 placements
- Net Positive with John Crist3 placements
Ladder · Comedy podcasts · 2026 Q4
- The Toast3 placements
- Juicy Scoop with Heather McDonald2 placements
Fitbod · Comedy podcasts · Earlier
- A New Untold Story3 placements
- Almost Friday Podcast2 placements
Fitbod · Comedy podcasts · 2025 Q4
- The Basement Yard1 placement
Fitbod · Comedy podcasts · 2026 Q1
- Family Trips with the Meyers Brothers6 placements
Fitbod · Comedy podcasts · 2026 Q2
- Family Trips with the Meyers Brothers2 placements
Fitbod · Comedy podcasts · 2026 Q3
- Family Trips with the Meyers Brothers3 placements
Fitbod · Comedy podcasts · 2026 Q4
- Family Trips with the Meyers Brothers1 placement
Fitbod · Leisure podcasts · 2025 Q4
- The Smoking Tire1 placement
Fitbod · Leisure podcasts · 2026 Q1
- The Smoking Tire7 placements
Fitbod · Leisure podcasts · 2026 Q2
- The Smoking Tire6 placements
Fitbod · Leisure podcasts · 2026 Q3
- The Smoking Tire3 placements
Fitbod · Leisure podcasts · 2026 Q4
- The Smoking Tire5 placements
Trainwell · Health & fitness podcasts · 2025 Q4
- SHE MD2 placements
Ladder · Health & fitness podcasts · 2026 Q1
- Well with Arielle Lorre1 placement
Ladder · Health & fitness podcasts · 2026 Q2
- Well with Arielle Lorre4 placements
Ladder · Health & fitness podcasts · 2026 Q3
- Well with Arielle Lorre2 placements
Ladder · Health & fitness podcasts · 2026 Q4
- Well with Arielle Lorre2 placements
- The Dr. Gabrielle Lyon Show1 placement
Fitbod · Health & fitness podcasts · 2026 Q1
- 10% Happier with Dan Harris2 placements
Ladder · True crime podcasts · 2026 Q2
- True Crime with Kendall Rae1 placement
Ladder · True crime podcasts · 2026 Q3
- True Crime with Kendall Rae3 placements
- Serialously with Annie Elise3 placements
Ladder · True crime podcasts · 2026 Q4
- True Crime with Kendall Rae1 placement
Fitbod · Media & creators newsletters · 2026 Q2
- CGP Grey3 placements
Fitbod · Media & creators newsletters · 2026 Q3
- CGP Grey3 placements
Fitbod · Media & creators newsletters · 2026 Q4
- CGP Grey1 placement
Ladder · News podcasts · 2026 Q3
- The Megyn Kelly Show3 placements
Ladder · News podcasts · 2026 Q4
- The Megyn Kelly Show2 placements
Ladder · Education podcasts · 2026 Q4
- Dear Gabby1 placement
- THE ED MYLETT SHOW1 placement
Ladder · Business podcasts · 2026 Q3
- Money For Couples with Ramit Sethi1 placement
Ladder · Business podcasts · 2026 Q4
- Money For Couples with Ramit Sethi1 placement
Ladder · Other lanes · 2026 Q4
- Not Skinny But Not Fat1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.