Ad Almanac

Prediction markets

Kalshi vs Polymarket

Kalshi and Polymarket compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

1667Kalshi172 newsletter · 1493 podcast · 2 event“Kalshi lets you trade on real-world AI and technology events” Source
550Polymarket309 newsletter · 236 podcast · 5 event“Sign up to trade on the Polymarket US app” Source

Where each ran Newsletter and podcast placements, last 12 months.

KalshiPolymarketLane
1040
63Sports podcasts
328
0News podcasts
0
149Startups & venture newsletters
84
47Politics & policy newsletters
0
102Finance & investing newsletters
0
99Technology podcasts
69
0Comedy podcasts
50
0Business podcasts

In common 8 outlets with both on record.

OutletTypeKalshiPolymarket
Exec SumNewsletter6149
The Wall Street RollupNewsletter1291
The Rubin ReportPodcast1526
The Tim Dillon ShowPodcast67
The Daily Rip by StocktwitsNewsletter28
Chart ArtNewsletter31

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Kalshi · 83 outlets

Polymarket · 28 outlets

Bankless95
FantasyPros - Fantasy Football Podcast44
The Enterprise by Alexander Muse30
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.