Rival companies
Prediction markets
Prediction markets sponsors side by side: Kalshi, Polymarket and Fanatics Markets, and where each one ran by quarter.
1667Kalshi172 newsletter · 1493 podcast · 2 event
550Polymarket309 newsletter · 236 podcast · 5 event
59Fanatics Markets0 newsletter · 57 podcast · 2 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Kalshi | Polymarket | Fanatics Markets | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Sports podcasts | 0 | 0 | 2 | 587 | 240 | 211 | 0 | 0 | 2 | 0 | 0 | 61 | 0 | 3 | 0 | 38 | 16 | 0 | ||
| News podcasts | 0 | 10 | 67 | 48 | 45 | 158 | 0 | 4 | 12 | 9 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Startups & venture newsletters | 0 | 6 | 0 | 1 | 1 | 0 | 0 | 5 | 32 | 45 | 59 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Finance & investing newsletters | 0 | 12 | 0 | 0 | 5 | 19 | 0 | 4 | 29 | 34 | 36 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Politics & policy newsletters | 0 | 0 | 0 | 0 | 19 | 65 | 0 | 0 | 0 | 0 | 11 | 36 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Technology podcasts | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 3 | 42 | 45 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Comedy podcasts | 0 | 13 | 11 | 14 | 24 | 8 | 0 | 0 | 0 | 3 | 8 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Business podcasts | 0 | 0 | 3 | 29 | 15 | 3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| AI newsletters | 0 | 0 | 0 | 8 | 12 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Music podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Other lanes | 0 | 0 | 0 | 4 | 14 | 8 | 0 | 2 | 4 | 4 | 4 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Kalshi | Polymarket | Fanatics Markets |
|---|---|---|---|
| Finance & crypto | 2 | 4 | 0 |
| Business & tech | 0 | 1 | 0 |
| Marketing & media | 0 | 0 | 1 |
| Retail & consumer | 0 | 0 | 1 |
Top outlets By newsletter and podcast placements.
Kalshi
- Locked On MLB - Daily Podcast On Major League Baseball244
- Locked On Mets - Daily Podcast On The New York Mets193
- Locked On Brewers- Daily Podcast On The Milwaukee Brewers140
- Locked On Braves - Daily Podcast On The Atlanta Braves138
- The David Lin Report82
- Locked On Guardians - Daily Podcast On The Cleveland Guardians70
Polymarket
- Exec Sum149
- Bankless95
- The Wall Street Rollup91
- FantasyPros - Fantasy Football Podcast44
- The Enterprise by Alexander Muse30
- The Rubin Report26
Fanatics Markets
- Talkin' Baseball (MLB Podcast)38
- Baseball Today16
- Subpar3
The detail Outlets behind each lane.
Kalshi · Sports podcasts · 2026 Q1
- Pablo Torre Finds Out1 placement
- Baseball is Dead (MLB Podcast)1 placement
Kalshi · Sports podcasts · 2026 Q2
- Locked On MLB - Daily Podcast On Major League Baseball155 placements
- Locked On Mets - Daily Podcast On The New York Mets126 placements
Kalshi · Sports podcasts · 2026 Q3
Kalshi · Sports podcasts · 2026 Q4
Polymarket · Sports podcasts · 2026 Q1
- Pablo Torre Finds Out2 placements
Polymarket · Sports podcasts · 2026 Q4
- FantasyPros - Fantasy Football Podcast44 placements
- The Herd with Colin Cowherd9 placements
Fanatics Markets · Sports podcasts · 2025 Q4
- Subpar3 placements
Fanatics Markets · Sports podcasts · 2026 Q2
- Talkin' Baseball (MLB Podcast)29 placements
- Baseball Today9 placements
Fanatics Markets · Sports podcasts · 2026 Q3
- Talkin' Baseball (MLB Podcast)9 placements
- Baseball Today7 placements
Kalshi · News podcasts · 2025 Q4
- The David Lin Report10 placements
Kalshi · News podcasts · 2026 Q1
- The David Lin Report29 placements
- VINCE11 placements
Kalshi · News podcasts · 2026 Q2
- The David Lin Report23 placements
- Louder with Crowder11 placements
Kalshi · News podcasts · 2026 Q3
- The David Lin Report12 placements
- Louder with Crowder11 placements
Kalshi · News podcasts · 2026 Q4
- On Texas Football40 placements
- Morning Wire19 placements
Polymarket · News podcasts · 2025 Q4
- The Rubin Report4 placements
Polymarket · News podcasts · 2026 Q1
- The Rubin Report12 placements
Polymarket · News podcasts · 2026 Q2
- The Rubin Report8 placements
- The Bulwark Daily1 placement
Polymarket · News podcasts · 2026 Q3
- The Rubin Report2 placements
Polymarket · News podcasts · 2026 Q4
- Piers Morgan Uncensored1 placement
Kalshi · Startups & venture newsletters · 2025 Q4
- Exec Sum6 placements
Kalshi · Startups & venture newsletters · 2026 Q2
- Partner Grow1 placement
Kalshi · Startups & venture newsletters · 2026 Q3
- Partner Grow1 placement
Polymarket · Startups & venture newsletters · 2025 Q4
- Exec Sum5 placements
Polymarket · Startups & venture newsletters · 2026 Q1
- Exec Sum32 placements
Polymarket · Startups & venture newsletters · 2026 Q2
- Exec Sum45 placements
Polymarket · Startups & venture newsletters · 2026 Q3
- Exec Sum59 placements
Polymarket · Startups & venture newsletters · 2026 Q4
- Exec Sum8 placements
Kalshi · Finance & investing newsletters · 2025 Q4
- The Wall Street Rollup12 placements
Kalshi · Finance & investing newsletters · 2026 Q3
- The Capitalist4 placements
- Chart Art1 placement
Kalshi · Finance & investing newsletters · 2026 Q4
- Alternative Investing Report8 placements
- The Capitalist4 placements
Polymarket · Finance & investing newsletters · 2025 Q4
- The Daily Rip by Stocktwits4 placements
Polymarket · Finance & investing newsletters · 2026 Q1
- The Wall Street Rollup24 placements
- The Daily Rip by Stocktwits4 placements
Polymarket · Finance & investing newsletters · 2026 Q2
- The Wall Street Rollup34 placements
Polymarket · Finance & investing newsletters · 2026 Q3
- The Wall Street Rollup31 placements
- Bull Street5 placements
Polymarket · Finance & investing newsletters · 2026 Q4
- The Wall Street Rollup2 placements
Kalshi · Politics & policy newsletters · 2026 Q3
- PolitiBrawl11 placements
- Raw America7 placements
Kalshi · Politics & policy newsletters · 2026 Q4
- PolitiBrawl22 placements
- The Don Lemon Show17 placements
Polymarket · Politics & policy newsletters · 2026 Q3
- The Enterprise by Alexander Muse10 placements
- This is For Real.1 placement
Polymarket · Politics & policy newsletters · 2026 Q4
- The Enterprise by Alexander Muse20 placements
- Wide World of News13 placements
Kalshi · Technology podcasts · 2026 Q4
- American Alchemy with Jesse Michels2 placements
Polymarket · Technology podcasts · Earlier
- TBPN1 placement
Polymarket · Technology podcasts · 2025 Q4
- All-In with Chamath, Jason, Sacks & Friedberg3 placements
Polymarket · Technology podcasts · 2026 Q1
- Bankless41 placements
- All-In with Chamath, Jason, Sacks & Friedberg1 placement
Polymarket · Technology podcasts · 2026 Q2
- Bankless45 placements
Polymarket · Technology podcasts · 2026 Q3
- Bankless9 placements
Kalshi · Comedy podcasts · 2025 Q4
- Flagrant7 placements
- The Tim Dillon Show6 placements
Kalshi · Comedy podcasts · 2026 Q1
- Flagrant11 placements
Polymarket · Comedy podcasts · 2026 Q2
- The Toast3 placements
Polymarket · Comedy podcasts · 2026 Q3
- The Tim Dillon Show4 placements
- The Toast2 placements
Polymarket · Comedy podcasts · 2026 Q4
- Chisme With DoKnow8 placements
- The Tim Dillon Show3 placements
Kalshi · Business podcasts · 2026 Q1
- PBD Podcast3 placements
Kalshi · Business podcasts · 2026 Q2
- PBD Podcast29 placements
Kalshi · Business podcasts · 2026 Q3
- PBD Podcast15 placements
Kalshi · Business podcasts · 2026 Q4
- PBD Podcast3 placements
Polymarket · Business podcasts · 2026 Q4
- Threadguy Live1 placement
Kalshi · AI newsletters · 2026 Q2
- AI Tools Up3 placements
- Supercharged With AI2 placements
Kalshi · AI newsletters · 2026 Q3
- The Shift AI6 placements
- Supercharged With AI2 placements
Kalshi · AI newsletters · 2026 Q4
- Supercharged With AI1 placement
Polymarket · Music podcasts · 2026 Q4
- New Rory & MAL10 placements
- Joe and Jada4 placements
Kalshi · Other lanes · 2026 Q2
- 1% Better2 placements
- Note To Self1 placement
Kalshi · Other lanes · 2026 Q3
- 1% Better4 placements
- Note To Self3 placements
Kalshi · Other lanes · 2026 Q4
- The Viall Files2 placements
- NoCommute1 placement
Polymarket · Other lanes · 2025 Q4
- The Shawn Ryan Show2 placements
Polymarket · Other lanes · 2026 Q1
- The Shawn Ryan Show2 placements
- Recomendo1 placement
Polymarket · Other lanes · 2026 Q2
- The Bossticks3 placements
- On Substack By Substack Team1 placement
Polymarket · Other lanes · 2026 Q3
- The Merchant's News3 placements
- The Bossticks1 placement
Polymarket · Other lanes · 2026 Q4
- The Merchant's News2 placements
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.