FanDuel vs DraftKings
FanDuel and DraftKings compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
2,012FanDuel2,009 podcast ads · 3 event sponsor lists
“FanDuel brings Prediction Markets to all 50 states, along with Daily Fantasy, Sports Betting, and Casino available in select states.” Source
1,850DraftKings88 newsletter ads · 1,760 podcast ads · 2 event sponsor lists
“The DraftKings Sports app is now live in all 50 states.” Source
Where each ran Newsletter and podcast ads, last 12 months.
| FanDuel | DraftKings | Lane | |
|---|---|---|---|
| 1671 | 309 | Sports podcasts | |
| 43 | 302 | News podcasts | |
| 29 | 140 | Comedy podcasts | |
| 0 | 86 | Sports newsletters | |
| 0 | 39 | Society & culture podcasts | |
| 9 | 0 | TV & film podcasts | |
| 6 | 0 | Business podcasts |
In common 5 outlets with both on record.
| Outlet | FanDuel | DraftKings |
|---|---|---|
| FantasyPros - Fantasy Football Podcast | 1 | 212 |
| The Joe Rogan Experience | 1 | 53 |
| RenderATL | 1 | 1 |
| Fearless with Jason Whitlock | 1 | 1 |
| Hammer Territory: an Atlanta Braves podcast | 1 | 1 |
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
FanDuel · 39 outlets
DraftKings · 63 outlets
Counts are the ads and listings we’ve found. They don’t show spend.