Rival companies
Sports betting apps
Sports betting apps sponsors side by side: DraftKings, FanDuel, Hard Rock Bet, bet365, BetMGM, BetOnline and others, and where each one ran by quarter.
1720DraftKings86 newsletter · 1632 podcast · 2 event
1662FanDuel0 newsletter · 1658 podcast · 4 event
619Hard Rock Bet0 newsletter · 619 podcast · 0 event
320bet3650 newsletter · 318 podcast · 2 event
265BetMGM0 newsletter · 263 podcast · 2 event
203BetOnline0 newsletter · 203 podcast · 0 event
42Fanatics Sportsbook0 newsletter · 42 podcast · 0 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| DraftKings | FanDuel | Hard Rock Bet | bet365 | BetMGM | BetOnline | Fanatics Sportsbook | ||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||||||
| Sports podcasts | 310 | 68 | 49 | 48 | 86 | 46 | 131 | 71 | 195 | 717 | 271 | 211 | 29 | 137 | 54 | 143 | 100 | 0 | 0 | 44 | 76 | 72 | 21 | 83 | 0 | 19 | 54 | 56 | 6 | 22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 26 | 9 | 0 | ||||||
| News podcasts | 450 | 98 | 76 | 66 | 24 | 28 | 0 | 9 | 7 | 25 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Comedy podcasts | 55 | 28 | 33 | 17 | 35 | 21 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 54 | 12 | 15 | 14 | 4 | 7 | 72 | 36 | 36 | 40 | 10 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Music podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 44 | 76 | 25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Sports newsletters | 0 | 15 | 18 | 17 | 26 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Leisure podcasts | 37 | 4 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Society & culture podcasts | 7 | 4 | 7 | 5 | 4 | 2 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Business podcasts | 0 | 6 | 0 | 11 | 4 | 0 | 0 | 0 | 1 | 2 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| TV & film podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Health & fitness podcasts | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | DraftKings | FanDuel | Hard Rock Bet | bet365 | BetMGM | BetOnline | Fanatics Sportsbook |
|---|---|---|---|---|---|---|---|
| Sports & leisure | 1 | 2 | 0 | 2 | 2 | 0 | 0 |
| Developer | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| Marketing & media | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
Top outlets By newsletter and podcast placements.
DraftKings
- Ross Tucker Football Podcast: Daily NFL Podcast512
- Even Money: NFL Betting Podcast221
- FantasyPros - Fantasy Football Podcast212
- Spittin Chiclets134
- The Rights to Ricky Sanchez86
- The Ryen Russillo Show73
FanDuel
- Locked On Mets - Daily Podcast On The New York Mets366
- Locked On MLB - Daily Podcast On Major League Baseball309
- Locked On Sabres - Daily Podcast On The Buffalo Sabres175
- Locked On Brewers- Daily Podcast On The Milwaukee Brewers155
- Locked On Braves - Daily Podcast On The Atlanta Braves138
- Josh Pate's College Football Show133
Hard Rock Bet
- FantasyPros - Fantasy Football Podcast311
- The Herd with Colin Cowherd152
- New Rory & MAL93
- Joe and Jada61
- The Next Round2
bet365
- DNVR Colorado Avalanche Podcast212
- Sekeres & Price Show24
- On Everyday with Tyler & Liam22
- Leafs Morning Take20
- Daily Faceoff Live12
- West Coast Conversation9
BetMGM
- Empty Netters Podcast84
- Will & Rusty's Playdate56
- Almost Friday Podcast49
- The Steve Dangle Podcast45
- The Just Baseball Show14
- Foul Territory13
BetOnline
- Adam Carolla Show203
Fanatics Sportsbook
- Talkin' Yanks (Yankees Podcast)42
The detail Outlets behind each lane.
DraftKings · Sports podcasts · Earlier
- FantasyPros - Fantasy Football Podcast211 placements
- Spittin Chiclets77 placements
DraftKings · Sports podcasts · 2025 Q4
- Spittin Chiclets22 placements
- The Ryen Russillo Show21 placements
DraftKings · Sports podcasts · 2026 Q1
- The Ryen Russillo Show20 placements
- Spittin Chiclets15 placements
DraftKings · Sports podcasts · 2026 Q2
- The Ryen Russillo Show26 placements
- Spittin Chiclets12 placements
DraftKings · Sports podcasts · 2026 Q3
- Pardon My Take37 placements
- The Confused Breakfast8 placements
DraftKings · Sports podcasts · 2026 Q4
- Pardon My Take8 placements
- Spittin Chiclets6 placements
FanDuel · Sports podcasts · Earlier
- Josh Pate's College Football Show130 placements
- FantasyPros - Fantasy Football Podcast1 placement
FanDuel · Sports podcasts · 2025 Q4
FanDuel · Sports podcasts · 2026 Q1
- Locked On Mets - Daily Podcast On The New York Mets101 placements
- Locked On Sabres - Daily Podcast On The Buffalo Sabres67 placements
FanDuel · Sports podcasts · 2026 Q2
- Locked On MLB - Daily Podcast On Major League Baseball214 placements
- Locked On Mets - Daily Podcast On The New York Mets183 placements
FanDuel · Sports podcasts · 2026 Q3
FanDuel · Sports podcasts · 2026 Q4
Hard Rock Bet · Sports podcasts · Earlier
- FantasyPros - Fantasy Football Podcast29 placements
Hard Rock Bet · Sports podcasts · 2025 Q4
- FantasyPros - Fantasy Football Podcast137 placements
Hard Rock Bet · Sports podcasts · 2026 Q1
- FantasyPros - Fantasy Football Podcast54 placements
Hard Rock Bet · Sports podcasts · 2026 Q2
- The Herd with Colin Cowherd82 placements
- FantasyPros - Fantasy Football Podcast61 placements
Hard Rock Bet · Sports podcasts · 2026 Q3
- The Herd with Colin Cowherd70 placements
- FantasyPros - Fantasy Football Podcast30 placements
bet365 · Sports podcasts · 2025 Q4
- DNVR Colorado Avalanche Podcast44 placements
bet365 · Sports podcasts · 2026 Q1
- DNVR Colorado Avalanche Podcast75 placements
- The Sheet with Jeff Marek1 placement
bet365 · Sports podcasts · 2026 Q2
- DNVR Colorado Avalanche Podcast72 placements
bet365 · Sports podcasts · 2026 Q3
- DNVR Colorado Avalanche Podcast21 placements
bet365 · Sports podcasts · 2026 Q4
- Sekeres & Price Show24 placements
- Leafs Morning Take20 placements
BetMGM · Sports podcasts · 2025 Q4
- Empty Netters Podcast16 placements
- Foul Territory3 placements
BetMGM · Sports podcasts · 2026 Q1
- Empty Netters Podcast26 placements
- The Steve Dangle Podcast19 placements
BetMGM · Sports podcasts · 2026 Q2
- Empty Netters Podcast33 placements
- The Steve Dangle Podcast22 placements
BetMGM · Sports podcasts · 2026 Q3
- Empty Netters Podcast6 placements
BetMGM · Sports podcasts · 2026 Q4
- The Just Baseball Show14 placements
- The Steve Dangle Podcast4 placements
Fanatics Sportsbook · Sports podcasts · 2026 Q1
- Talkin' Yanks (Yankees Podcast)7 placements
Fanatics Sportsbook · Sports podcasts · 2026 Q2
- Talkin' Yanks (Yankees Podcast)26 placements
Fanatics Sportsbook · Sports podcasts · 2026 Q3
- Talkin' Yanks (Yankees Podcast)9 placements
DraftKings · News podcasts · Earlier
- Ross Tucker Football Podcast: Daily NFL Podcast299 placements
- Even Money: NFL Betting Podcast149 placements
DraftKings · News podcasts · 2025 Q4
- Ross Tucker Football Podcast: Daily NFL Podcast72 placements
- Even Money: NFL Betting Podcast24 placements
DraftKings · News podcasts · 2026 Q1
- Ross Tucker Football Podcast: Daily NFL Podcast57 placements
- Even Money: NFL Betting Podcast19 placements
DraftKings · News podcasts · 2026 Q2
- Ross Tucker Football Podcast: Daily NFL Podcast52 placements
- Even Money: NFL Betting Podcast13 placements
DraftKings · News podcasts · 2026 Q3
- Ross Tucker Football Podcast: Daily NFL Podcast17 placements
- Even Money: NFL Betting Podcast7 placements
DraftKings · News podcasts · 2026 Q4
- Ross Tucker Football Podcast: Daily NFL Podcast15 placements
- Even Money: NFL Betting Podcast9 placements
FanDuel · News podcasts · 2025 Q4
- Game Over with Max Kellerman and Rich Paul8 placements
- Fearless with Jason Whitlock1 placement
FanDuel · News podcasts · 2026 Q1
- Game Over with Max Kellerman and Rich Paul7 placements
FanDuel · News podcasts · 2026 Q2
- Game Over with Max Kellerman and Rich Paul25 placements
FanDuel · News podcasts · 2026 Q3
- Game Over with Max Kellerman and Rich Paul1 placement
FanDuel · News podcasts · 2026 Q4
- Game Over with Max Kellerman and Rich Paul2 placements
Hard Rock Bet · News podcasts · 2026 Q4
- The Next Round2 placements
bet365 · News podcasts · 2026 Q4
- On Everyday with Tyler & Liam22 placements
DraftKings · Comedy podcasts · Earlier
- Public Figures15 placements
- A New Untold Story13 placements
DraftKings · Comedy podcasts · 2025 Q4
- The Joe Rogan Experience12 placements
- Your Mom's House with Christina P. and Tom Segura3 placements
DraftKings · Comedy podcasts · 2026 Q1
- The Joe Rogan Experience12 placements
- Your Mom's House with Christina P. and Tom Segura5 placements
DraftKings · Comedy podcasts · 2026 Q2
- The Joe Rogan Experience7 placements
- A New Untold Story7 placements
DraftKings · Comedy podcasts · 2026 Q3
- The Joe Rogan Experience12 placements
- A New Untold Story5 placements
DraftKings · Comedy podcasts · 2026 Q4
- The Joe Rogan Experience8 placements
- Son of a Boy Dad5 placements
FanDuel · Comedy podcasts · Earlier
- The Daily Show: Ears Edition1 placement
FanDuel · Comedy podcasts · 2026 Q4
- The Joe Rogan Experience1 placement
BetMGM · Comedy podcasts · Earlier
- Will & Rusty's Playdate29 placements
- Almost Friday Podcast24 placements
BetMGM · Comedy podcasts · 2025 Q4
- Will & Rusty's Playdate8 placements
- Almost Friday Podcast4 placements
BetMGM · Comedy podcasts · 2026 Q1
- Will & Rusty's Playdate8 placements
- Almost Friday Podcast7 placements
BetMGM · Comedy podcasts · 2026 Q2
- Almost Friday Podcast8 placements
- Will & Rusty's Playdate6 placements
BetMGM · Comedy podcasts · 2026 Q3
- Almost Friday Podcast3 placements
- Will & Rusty's Playdate1 placement
BetMGM · Comedy podcasts · 2026 Q4
- Will & Rusty's Playdate4 placements
- Almost Friday Podcast3 placements
BetOnline · Comedy podcasts · Earlier
- Adam Carolla Show72 placements
BetOnline · Comedy podcasts · 2025 Q4
- Adam Carolla Show36 placements
BetOnline · Comedy podcasts · 2026 Q1
- Adam Carolla Show36 placements
BetOnline · Comedy podcasts · 2026 Q2
- Adam Carolla Show40 placements
BetOnline · Comedy podcasts · 2026 Q3
- Adam Carolla Show10 placements
BetOnline · Comedy podcasts · 2026 Q4
- Adam Carolla Show9 placements
Hard Rock Bet · Music podcasts · 2025 Q4
- New Rory & MAL9 placements
Hard Rock Bet · Music podcasts · 2026 Q1
- New Rory & MAL32 placements
- Joe and Jada12 placements
Hard Rock Bet · Music podcasts · 2026 Q2
- New Rory & MAL39 placements
- Joe and Jada37 placements
Hard Rock Bet · Music podcasts · 2026 Q3
- New Rory & MAL13 placements
- Joe and Jada12 placements
DraftKings · Sports newsletters · 2025 Q4
- The Rights to Ricky Sanchez15 placements
DraftKings · Sports newsletters · 2026 Q1
- The Rights to Ricky Sanchez18 placements
DraftKings · Sports newsletters · 2026 Q2
- The Rights to Ricky Sanchez17 placements
DraftKings · Sports newsletters · 2026 Q3
- The Rights to Ricky Sanchez26 placements
DraftKings · Sports newsletters · 2026 Q4
- The Rights to Ricky Sanchez10 placements
DraftKings · Leisure podcasts · Earlier
- Ante Up Poker Magazine37 placements
DraftKings · Leisure podcasts · 2025 Q4
- Ante Up Poker Magazine4 placements
DraftKings · Leisure podcasts · 2026 Q3
- All Caught Up with Westen Champlin2 placements
DraftKings · Society & culture podcasts · Earlier
- Drop A Pin6 placements
- Let's Be Honest with Kristin Cavallari1 placement
DraftKings · Society & culture podcasts · 2025 Q4
- Drop A Pin4 placements
DraftKings · Society & culture podcasts · 2026 Q1
- Drop A Pin6 placements
- The Shawn Ryan Show1 placement
DraftKings · Society & culture podcasts · 2026 Q2
- Drop A Pin3 placements
- Let's Be Honest with Kristin Cavallari2 placements
DraftKings · Society & culture podcasts · 2026 Q3
- The Shawn Ryan Show2 placements
- Drop A Pin2 placements
DraftKings · Society & culture podcasts · 2026 Q4
- Drop A Pin1 placement
- Chicks in the Office1 placement
FanDuel · Society & culture podcasts · 2026 Q4
- The Town with Matthew Belloni3 placements
DraftKings · Business podcasts · 2025 Q4
- Right About Now - Legendary Business Advice6 placements
DraftKings · Business podcasts · 2026 Q2
- Right About Now - Legendary Business Advice11 placements
DraftKings · Business podcasts · 2026 Q3
- Right About Now - Legendary Business Advice4 placements
FanDuel · Business podcasts · 2026 Q1
- The Iced Coffee Hour1 placement
FanDuel · Business podcasts · 2026 Q2
- The Iced Coffee Hour2 placements
FanDuel · Business podcasts · 2026 Q3
- The Iced Coffee Hour3 placements
FanDuel · TV & film podcasts · 2026 Q2
- The Rewatchables7 placements
DraftKings · Health & fitness podcasts · 2025 Q4
- Holly Randall Unfiltered1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.