Ethos vs Fabric
Ethos and Fabric compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
630Ethos9 newsletter · 616 podcast · 5 event
“Ethos makes getting life insurance fast and easy.” Source
147Fabric2 newsletter · 144 podcast · 1 event
Where each ran Newsletter and podcast placements, last 12 months.
| Ethos | Fabric | Lane | |
|---|---|---|---|
| 175 | 0 | Sports podcasts | |
| 174 | 0 | News podcasts | |
| 72 | 12 | Comedy podcasts | |
| 67 | 0 | TV & film podcasts | |
| 0 | 63 | Business podcasts | |
| 51 | 3 | Education podcasts | |
| 0 | 16 | Society & culture podcasts | |
| 0 | 6 | Technology podcasts |
In common 3 outlets with both on record.
| Outlet | Ethos | Fabric |
|---|---|---|
| The Shawn Ryan Show | 1 | 14 |
| Tooth & Claw: True Stories of Animal Attacks | 3 | 3 |
| Family Trips with the Meyers Brothers | 2 | 2 |
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
Ethos · 58 outlets
Counts are the ads and listings we’ve found. They don’t show spend.