Rival companies
Life insurance
Life insurance sponsors side by side: Ethos, Fabric, SelectQuote and Policygenius, and where each one ran by quarter.
630Ethos9 newsletter · 616 podcast · 5 event
147Fabric2 newsletter · 144 podcast · 1 event
93SelectQuote0 newsletter · 93 podcast · 0 event
84Policygenius0 newsletter · 84 podcast · 0 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Ethos | Fabric | SelectQuote | Policygenius | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| News podcasts | 2 | 3 | 30 | 55 | 62 | 25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 14 | 16 | 9 | 4 | 11 | 18 | 13 | 18 | 7 | |||
| Sports podcasts | 0 | 18 | 32 | 89 | 26 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Comedy podcasts | 0 | 8 | 13 | 19 | 21 | 13 | 0 | 2 | 9 | 1 | 0 | 1 | 20 | 7 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Business podcasts | 0 | 0 | 0 | 3 | 3 | 3 | 27 | 10 | 13 | 30 | 5 | 6 | 2 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 3 | 4 | |||
| Education podcasts | 45 | 1 | 4 | 1 | 30 | 15 | 1 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| TV & film podcasts | 0 | 20 | 19 | 23 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Society & culture podcasts | 0 | 0 | 0 | 0 | 0 | 3 | 3 | 4 | 6 | 4 | 2 | 1 | 0 | 0 | 1 | 1 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Leisure podcasts | 0 | 0 | 0 | 1 | 2 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Science podcasts | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| True crime podcasts | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Other lanes | 0 | 0 | 0 | 2 | 4 | 3 | 3 | 4 | 6 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 2 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Ethos | Fabric | SelectQuote | Policygenius |
|---|---|---|---|---|
| Retail & consumer | 2 | 0 | 0 | 0 |
| Construction & real estate | 2 | 0 | 0 | 0 |
| Business & tech | 1 | 0 | 0 | 0 |
| Marketing & media | 0 | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Ethos
- The Confused Breakfast78
- Everything Iconic with Danny Pellegrino70
- The Table with Anthony ONeal56
- The President's Daily Brief39
- Morning Wire30
- The 1000 Hours Outside Podcast26
Fabric
- All the Hacks: Money, Points & Life45
- Money For Couples with Ramit Sethi20
- Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast16
- The Shawn Ryan Show14
- The Daily Show: Ears Edition10
- Your Money Guide on the Side9
SelectQuote
- Adam Carolla Show24
- Legal AF by MeidasTouch13
- The Megyn Kelly Show12
- The MeidasTouch Podcast7
- Pod Save the World6
- VINCE6
Policygenius
- Pivot55
- Pod Save America6
- The Michael Knowles Show4
- Always Here4
- The Personal Finance Podcast4
- Financial Audit3
The detail Outlets behind each lane.
Ethos · News podcasts · Earlier
- Legal AF by MeidasTouch1 placement
- Ross Tucker Football Podcast: Daily NFL Podcast1 placement
Ethos · News podcasts · 2025 Q4
- Morning Wire2 placements
- Ross Tucker Football Podcast: Daily NFL Podcast1 placement
Ethos · News podcasts · 2026 Q1
- The President's Daily Brief14 placements
- Morning Wire5 placements
Ethos · News podcasts · 2026 Q2
- Morning Wire10 placements
- The Megyn Kelly Show10 placements
Ethos · News podcasts · 2026 Q3
- The Tucker Carlson Show11 placements
- The President's Daily Brief11 placements
Ethos · News podcasts · 2026 Q4
- The President's Daily Brief5 placements
- On Texas Football4 placements
SelectQuote · News podcasts · 2026 Q1
- Fearless with Jason Whitlock3 placements
- VINCE3 placements
SelectQuote · News podcasts · 2026 Q2
- The Megyn Kelly Show9 placements
- Pod Save the World2 placements
SelectQuote · News podcasts · 2026 Q3
- Legal AF by MeidasTouch6 placements
- The MeidasTouch Podcast4 placements
SelectQuote · News podcasts · 2026 Q4
- Legal AF by MeidasTouch6 placements
- The MeidasTouch Podcast3 placements
Policygenius · News podcasts · Earlier
- Pivot3 placements
- Legal AF by MeidasTouch1 placement
Policygenius · News podcasts · 2025 Q4
- Pivot8 placements
- Pod Save America2 placements
Policygenius · News podcasts · 2026 Q1
- Pivot18 placements
Policygenius · News podcasts · 2026 Q2
- Pivot12 placements
- Pod Save America1 placement
Policygenius · News podcasts · 2026 Q3
- Pivot13 placements
- Pod Save America3 placements
Policygenius · News podcasts · 2026 Q4
- The Matt Walsh Show2 placements
- The Michael Knowles Show2 placements
Ethos · Sports podcasts · 2025 Q4
- The Confused Breakfast17 placements
- The Sweet Spot - Golf Podcast1 placement
Ethos · Sports podcasts · 2026 Q1
- The Confused Breakfast24 placements
- Club Shay Shay4 placements
Ethos · Sports podcasts · 2026 Q2
- The Confused Breakfast24 placements
- Locked On MLB - Daily Podcast On Major League Baseball16 placements
Ethos · Sports podcasts · 2026 Q3
- Club Shay Shay12 placements
- The Confused Breakfast9 placements
Ethos · Sports podcasts · 2026 Q4
- The Confused Breakfast4 placements
- Club Shay Shay2 placements
Ethos · Comedy podcasts · 2025 Q4
- 2 Bears, 1 Cave with Tom Segura & Bert Kreischer3 placements
- The Tim Dillon Show2 placements
Ethos · Comedy podcasts · 2026 Q1
- The Tim Dillon Show4 placements
- 2 Bears, 1 Cave with Tom Segura & Bert Kreischer3 placements
Ethos · Comedy podcasts · 2026 Q2
- The Tim Dillon Show5 placements
- Adam Carolla Show4 placements
Ethos · Comedy podcasts · 2026 Q3
- The Tim Dillon Show4 placements
- KILL TONY4 placements
Ethos · Comedy podcasts · 2026 Q4
- Broken Simulation with Sam Tripoli and Johnny Woodard3 placements
- Soder2 placements
Fabric · Comedy podcasts · 2025 Q4
- Family Trips with the Meyers Brothers2 placements
Fabric · Comedy podcasts · 2026 Q1
- The Daily Show: Ears Edition9 placements
Fabric · Comedy podcasts · 2026 Q2
- The Daily Show: Ears Edition1 placement
Fabric · Comedy podcasts · 2026 Q4
- Sunday Papers1 placement
SelectQuote · Comedy podcasts · Earlier
- Adam Carolla Show18 placements
- History Hyenas with Chris Distefano and Yannis Pappas2 placements
SelectQuote · Comedy podcasts · 2025 Q4
- Adam Carolla Show6 placements
- History Hyenas with Chris Distefano and Yannis Pappas1 placement
SelectQuote · Comedy podcasts · 2026 Q1
Ethos · Business podcasts · 2026 Q2
- The Iced Coffee Hour2 placements
- Founder's Story1 placement
Ethos · Business podcasts · 2026 Q3
- The Iced Coffee Hour2 placements
- Founder's Story1 placement
Ethos · Business podcasts · 2026 Q4
- The Iced Coffee Hour2 placements
- The Peter Schiff Show Podcast1 placement
Fabric · Business podcasts · Earlier
- All the Hacks: Money, Points & Life27 placements
Fabric · Business podcasts · 2025 Q4
- All the Hacks: Money, Points & Life5 placements
- Money For Couples with Ramit Sethi4 placements
Fabric · Business podcasts · 2026 Q1
- Money For Couples with Ramit Sethi6 placements
- All the Hacks: Money, Points & Life6 placements
Fabric · Business podcasts · 2026 Q2
Fabric · Business podcasts · 2026 Q3
- Money For Couples with Ramit Sethi3 placements
- Your Money Guide on the Side1 placement
Fabric · Business podcasts · 2026 Q4
- All the Hacks: Money, Points & Life2 placements
- Money For Couples with Ramit Sethi2 placements
SelectQuote · Business podcasts · Earlier
- The Iced Coffee Hour2 placements
SelectQuote · Business podcasts · 2026 Q4
- The Real Eisman Playbook1 placement
Policygenius · Business podcasts · Earlier
- Right About Now - Legendary Business Advice2 placements
Policygenius · Business podcasts · 2026 Q3
- Financial Audit3 placements
Policygenius · Business podcasts · 2026 Q4
- The Personal Finance Podcast4 placements
Ethos · Education podcasts · Earlier
- The Table with Anthony ONeal45 placements
Ethos · Education podcasts · 2025 Q4
- The Table with Anthony ONeal1 placement
Ethos · Education podcasts · 2026 Q1
- The Table with Anthony ONeal4 placements
Ethos · Education podcasts · 2026 Q2
- The Table with Anthony ONeal1 placement
Ethos · Education podcasts · 2026 Q3
- The 1000 Hours Outside Podcast26 placements
- The Table with Anthony ONeal4 placements
Ethos · Education podcasts · 2026 Q4
- Calm Parenting Podcast11 placements
- Dear Gabby2 placements
Fabric · Education podcasts · Earlier
- The Jefferson Fisher Podcast1 placement
Fabric · Education podcasts · 2025 Q4
- The Jefferson Fisher Podcast4 placements
Ethos · TV & film podcasts · 2025 Q4
- Everything Iconic with Danny Pellegrino20 placements
Ethos · TV & film podcasts · 2026 Q1
- Everything Iconic with Danny Pellegrino19 placements
Ethos · TV & film podcasts · 2026 Q2
- Everything Iconic with Danny Pellegrino23 placements
Ethos · TV & film podcasts · 2026 Q3
- Everything Iconic with Danny Pellegrino8 placements
Ethos · Society & culture podcasts · 2026 Q4
- The Shawn Ryan Show1 placement
- Danny Jones Podcast1 placement
Fabric · Society & culture podcasts · Earlier
- Call Your Sister with Joy & Jinger3 placements
Fabric · Society & culture podcasts · 2025 Q4
- The Shawn Ryan Show3 placements
- Call Your Sister with Joy & Jinger1 placement
Fabric · Society & culture podcasts · 2026 Q1
- The Shawn Ryan Show6 placements
Fabric · Society & culture podcasts · 2026 Q2
- The Shawn Ryan Show4 placements
Fabric · Society & culture podcasts · 2026 Q3
- The Shawn Ryan Show1 placement
- The Hidden Third1 placement
Fabric · Society & culture podcasts · 2026 Q4
- The Hidden Third1 placement
SelectQuote · Society & culture podcasts · 2026 Q1
- The Hidden Third1 placement
SelectQuote · Society & culture podcasts · 2026 Q2
- I've Had It1 placement
SelectQuote · Society & culture podcasts · 2026 Q3
- I've Had It1 placement
SelectQuote · Society & culture podcasts · 2026 Q4
- The Nerve with Maureen Callahan2 placements
Ethos · Leisure podcasts · 2026 Q2
- Duck Call Room1 placement
Ethos · Leisure podcasts · 2026 Q3
- Duck Call Room2 placements
Ethos · Leisure podcasts · 2026 Q4
- Duck Call Room3 placements
- The Smoking Tire2 placements
Ethos · Science podcasts · 2026 Q3
- Tooth & Claw: True Stories of Animal Attacks2 placements
Ethos · Science podcasts · 2026 Q4
- Tooth & Claw: True Stories of Animal Attacks1 placement
Fabric · Science podcasts · 2026 Q1
- Tooth & Claw: True Stories of Animal Attacks2 placements
Fabric · Science podcasts · 2026 Q2
- Tooth & Claw: True Stories of Animal Attacks1 placement
Ethos · True crime podcasts · 2026 Q2
- Serialously with Annie Elise1 placement
SelectQuote · True crime podcasts · 2025 Q4
- Murder, Mystery & Makeup4 placements
SelectQuote · True crime podcasts · 2026 Q1
- Murder, Mystery & Makeup1 placement
Ethos · Other lanes · 2026 Q4
- Note To Self1 placement
- Quartz Leadership1 placement
Fabric · Other lanes · Earlier
- The Team House2 placements
- Unashamed with the Robertson Family1 placement
Fabric · Other lanes · 2025 Q4
- The Irrelevant Investor2 placements
- Deep Questions with Cal Newport2 placements
Fabric · Other lanes · 2026 Q1
- Deep Questions with Cal Newport3 placements
- 10% Happier with Dan Harris2 placements
Fabric · Other lanes · 2026 Q4
- Deep Questions with Cal Newport1 placement
SelectQuote · Other lanes · 2026 Q1
- History Daily1 placement
Policygenius · Other lanes · 2026 Q1
- Always Here1 placement
Policygenius · Other lanes · 2026 Q2
- Always Here1 placement
Policygenius · Other lanes · 2026 Q4
- Always Here2 placements
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.