Coca-Cola vs Pepsi
Coca-Cola and Pepsi compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
Where each ran Newsletter and podcast placements, last 12 months.
| Coca-Cola | Pepsi | Lane | |
|---|---|---|---|
| 47 | 13 | Sports podcasts | |
| 21 | 0 | News podcasts | |
| 0 | 19 | Comedy podcasts | |
| 2 | 0 | Society & culture podcasts | |
| 1 | 0 | Sports newsletters | |
| 1 | 0 | TV & film podcasts |
In common 0 outlets with both on record.
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
Coca-Cola · 38 outlets
Pepsi · 17 outlets
Counts are the ads and listings we’ve found. They don’t show spend.