Rival companies
Soft drinks
Soft drinks sponsors side by side: Coca-Cola, Pepsi and Olipop, and where each one ran by quarter.
106Coca-Cola1 newsletter · 71 podcast · 34 event
41Pepsi0 newsletter · 32 podcast · 9 event
40Olipop0 newsletter · 40 podcast · 0 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Coca-Cola | Pepsi | Olipop | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Sports podcasts | 0 | 0 | 0 | 8 | 2 | 37 | 0 | 0 | 7 | 0 | 1 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Comedy podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 11 | 8 | 0 | 0 | 0 | 5 | 18 | 3 | 0 | 0 | ||
| News podcasts | 0 | 1 | 1 | 19 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Society & culture podcasts | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 5 | 0 | 0 | 0 | ||
| True crime podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | ||
| Sports newsletters | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| TV & film podcasts | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Coca-Cola | Pepsi | Olipop |
|---|---|---|---|
| Sports & leisure | 14 | 7 | 0 |
| Retail & consumer | 12 | 0 | 0 |
| Food & hospitality | 5 | 1 | 0 |
| Marketing & media | 2 | 0 | 0 |
| Business & tech | 1 | 0 | 0 |
| Automotive & transport | 0 | 1 | 0 |
Top outlets By newsletter and podcast placements.
Coca-Cola
- The Next Round21
- Leafs Morning Take20
- Daily Faceoff Live12
- What's Your Story? with Steph McMahon10
- Barn Burner: Boomer & Pinder with Rhett Warrener3
- Jillian on Love2
Pepsi
- The Toast15
- New Heights with Jason & Travis Kelce7
- Pardon My Take4
- The Bill Simmons Podcast1
- Giggly Squad1
- This Past Weekend w/ Theo Von1
Olipop
- Juicy Scoop with Heather McDonald10
- Not Gonna Lie with Kylie Kelce8
- Dear Shandy7
- Family Trips with the Meyers Brothers6
- True Crime with Kendall Rae4
- Jillian on Love3
The detail Outlets behind each lane.
Coca-Cola · Sports podcasts · 2026 Q2
- What's Your Story? with Steph McMahon8 placements
Coca-Cola · Sports podcasts · 2026 Q3
- What's Your Story? with Steph McMahon2 placements
Coca-Cola · Sports podcasts · 2026 Q4
- Leafs Morning Take20 placements
- Daily Faceoff Live12 placements
Pepsi · Sports podcasts · 2026 Q1
- New Heights with Jason & Travis Kelce5 placements
- The Bill Simmons Podcast1 placement
Pepsi · Sports podcasts · 2026 Q3
- Pardon My Take1 placement
Pepsi · Sports podcasts · 2026 Q4
- Pardon My Take3 placements
- New Heights with Jason & Travis Kelce2 placements
Pepsi · Comedy podcasts · 2026 Q1
- The Toast7 placements
- Giggly Squad1 placement
Pepsi · Comedy podcasts · 2026 Q2
- The Toast8 placements
Olipop · Comedy podcasts · 2025 Q4
- Family Trips with the Meyers Brothers2 placements
- Not Gonna Lie with Kylie Kelce2 placements
Olipop · Comedy podcasts · 2026 Q1
- Juicy Scoop with Heather McDonald8 placements
- Not Gonna Lie with Kylie Kelce6 placements
Olipop · Comedy podcasts · 2026 Q2
- Juicy Scoop with Heather McDonald2 placements
- Family Trips with the Meyers Brothers1 placement
Coca-Cola · News podcasts · 2025 Q4
- The Next Round1 placement
Coca-Cola · News podcasts · 2026 Q1
- The Next Round1 placement
Coca-Cola · News podcasts · 2026 Q2
- The Next Round19 placements
Coca-Cola · Society & culture podcasts · 2026 Q2
- Jillian on Love1 placement
Coca-Cola · Society & culture podcasts · 2026 Q3
- Jillian on Love1 placement
Olipop · Society & culture podcasts · 2025 Q4
- Jillian on Love3 placements
- Dear Shandy2 placements
Olipop · Society & culture podcasts · 2026 Q1
- Dear Shandy5 placements
Olipop · True crime podcasts · Earlier
- True Crime with Kendall Rae4 placements
Coca-Cola · Sports newsletters · 2026 Q4
- Front Office Sports1 placement
Coca-Cola · TV & film podcasts · 2026 Q4
- The Watch1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.