Anthropic vs OpenAI
Anthropic and OpenAI compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
Where each ran Newsletter and podcast placements, last 12 months.
| Anthropic | OpenAI | Lane | |
|---|---|---|---|
| 29 | 21 | Politics & policy newsletters | |
| 46 | 0 | News podcasts | |
| 31 | 0 | Business podcasts | |
| 19 | 7 | Technology podcasts | |
| 18 | 0 | Local news newsletters | |
| 0 | 2 | AI newsletters |
In common 19 outlets with both on record.
| Outlet | Anthropic | OpenAI |
|---|---|---|
| Politico Playbook | 14 | 11 |
| Politico Playbook PM | 10 | 10 |
| AI Engineer Code Summit | 2 | 2 |
| NeurIPS | 1 | 2 |
| AGNTCon + MCPCon North America | 1 | 1 |
| AI+ Expo | 1 | 1 |
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
Anthropic · 67 outlets
Counts are the ads and listings we’ve found. They don’t show spend.