Amazon vs Walmart
Amazon and Walmart compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
Where each ran Newsletter and podcast placements, last 12 months.
| Amazon | Walmart | Lane | |
|---|---|---|---|
| 286 | 0 | Sports podcasts | |
| 146 | 0 | Health & fitness podcasts | |
| 21 | 7 | Business & economy newsletters | |
| 26 | 0 | Local news newsletters | |
| 11 | 0 | TV & film podcasts | |
| 0 | 10 | Retail & e-commerce newsletters | |
| 0 | 8 | Comedy podcasts | |
| 0 | 8 | Society & culture podcasts |
In common 0 outlets with both on record.
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
Amazon · 94 outlets
Walmart · 24 outlets
Counts are the ads and listings we’ve found. They don’t show spend.