Rival companies
Big-box retailers
Big-box retailers sponsors side by side: Amazon, Walmart and Target, and where each one ran by quarter.
648Amazon70 newsletter · 473 podcast · 105 event
112Walmart42 newsletter · 64 podcast · 6 event
42Target9 newsletter · 29 podcast · 4 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Amazon | Walmart | Target | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Sports podcasts | 0 | 2 | 12 | 52 | 214 | 6 | 23 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Health & fitness podcasts | 0 | 29 | 36 | 38 | 39 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Local news newsletters | 0 | 0 | 0 | 0 | 1 | 25 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 5 | 0 | ||
| Business & economy newsletters | 0 | 0 | 0 | 0 | 1 | 20 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Comedy podcasts | 9 | 6 | 0 | 0 | 1 | 0 | 0 | 6 | 0 | 0 | 1 | 1 | 3 | 0 | 0 | 0 | 0 | 1 | ||
| TV & film podcasts | 0 | 10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 11 | 0 | 6 | 0 | 0 | ||
| Society & culture podcasts | 0 | 1 | 0 | 0 | 1 | 2 | 0 | 2 | 0 | 1 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | ||
| Retail & e-commerce newsletters | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 3 | 6 | 0 | 0 | 0 | 3 | 1 | 0 | ||
| Marketing & growth newsletters | 0 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Kids & family podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Other lanes | 0 | 2 | 1 | 3 | 7 | 10 | 0 | 1 | 0 | 2 | 12 | 14 | 0 | 0 | 0 | 4 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Amazon | Walmart | Target |
|---|---|---|---|
| AI | 31 | 0 | 0 |
| Business & tech | 20 | 0 | 1 |
| Retail & consumer | 8 | 0 | 1 |
| Industrial | 7 | 0 | 0 |
| Security | 6 | 0 | 0 |
| Finance & crypto | 6 | 0 | 0 |
| Marketing & media | 6 | 0 | 0 |
| Developer | 6 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Amazon
- On Purpose with Jay Shetty147
- Locked On Mets - Daily Podcast On The New York Mets58
- Locked On MLB - Daily Podcast On Major League Baseball56
- Locked On Braves - Daily Podcast On The Atlanta Braves52
- Locked On Brewers- Daily Podcast On The Milwaukee Brewers33
- Baseball Today31
Walmart
- Spittin Chiclets30
- Retail Dive Daily9
- Axios PM7
- K-12 Dive Daily6
- Good Inside with Dr. Becky6
- Good Hang with Amy Poehler5
Target
- House of R17
- Axios Local: Twin Cities5
- Nothing To Wear4
- Khloé in Wonder Land3
- Public Figures3
- The Bossticks2
The detail Outlets behind each lane.
Amazon · Sports podcasts · 2025 Q4
- New Heights with Jason & Travis Kelce2 placements
Amazon · Sports podcasts · 2026 Q1
- Baseball Today12 placements
Amazon · Sports podcasts · 2026 Q2
- Baseball Today15 placements
- Talkin' Baseball (MLB Podcast)11 placements
Amazon · Sports podcasts · 2026 Q3
Amazon · Sports podcasts · 2026 Q4
Walmart · Sports podcasts · Earlier
- Spittin Chiclets23 placements
Walmart · Sports podcasts · 2025 Q4
- Spittin Chiclets7 placements
- Fantasy Footballers - Fantasy Football Podcast3 placements
Amazon · Health & fitness podcasts · 2025 Q4
- On Purpose with Jay Shetty29 placements
Amazon · Health & fitness podcasts · 2026 Q1
- On Purpose with Jay Shetty36 placements
Amazon · Health & fitness podcasts · 2026 Q2
- On Purpose with Jay Shetty37 placements
- The Dr. Hyman Show1 placement
Amazon · Health & fitness podcasts · 2026 Q3
- On Purpose with Jay Shetty39 placements
Amazon · Health & fitness podcasts · 2026 Q4
- On Purpose with Jay Shetty6 placements
Amazon · Local news newsletters · 2026 Q3
- Axios Local: San Diego1 placement
Walmart · Local news newsletters · 2026 Q4
- Axios Local: Washington DC4 placements
Target · Local news newsletters · 2026 Q3
- Axios Local: Twin Cities5 placements
Amazon · Business & economy newsletters · 2026 Q3
- ESG Dive Daily1 placement
Amazon · Business & economy newsletters · 2026 Q4
- Flagship11 placements
- Morning Brew3 placements
Walmart · Business & economy newsletters · 2026 Q4
- Axios PM7 placements
Amazon · Comedy podcasts · Earlier
- Adam Carolla Show6 placements
- Will & Rusty's Playdate2 placements
Amazon · Comedy podcasts · 2025 Q4
- Not Gonna Lie with Kylie Kelce4 placements
- Adam Carolla Show2 placements
Amazon · Comedy podcasts · 2026 Q3
- Therapuss with Jake Shane1 placement
Walmart · Comedy podcasts · 2025 Q4
- Good Hang with Amy Poehler5 placements
- The Toast1 placement
Walmart · Comedy podcasts · 2026 Q3
- A New Untold Story1 placement
Walmart · Comedy podcasts · 2026 Q4
- The Toast1 placement
Target · Comedy podcasts · Earlier
- Public Figures3 placements
Target · Comedy podcasts · 2026 Q4
- Two Hot Takes1 placement
Amazon · TV & film podcasts · 2025 Q4
- Everything Iconic with Danny Pellegrino10 placements
Amazon · TV & film podcasts · 2026 Q1
- Pop Culture Happy Hour1 placement
Target · TV & film podcasts · 2025 Q4
- House of R11 placements
Target · TV & film podcasts · 2026 Q2
- House of R6 placements
Amazon · Society & culture podcasts · 2025 Q4
- Miles & Points Daily Podcast1 placement
Amazon · Society & culture podcasts · 2026 Q3
Amazon · Society & culture podcasts · 2026 Q4
- WDW Prep To Go - a Disney World planning podcast2 placements
Walmart · Society & culture podcasts · 2025 Q4
- The Oprah Podcast2 placements
Walmart · Society & culture podcasts · 2026 Q2
- Drop A Pin1 placement
Walmart · Society & culture podcasts · 2026 Q3
- TED Talks Daily4 placements
- Drop A Pin1 placement
Target · Society & culture podcasts · 2026 Q4
- Khloé in Wonder Land3 placements
- Let's Be Honest with Kristin Cavallari1 placement
Amazon · Retail & e-commerce newsletters · 2026 Q4
- The Home Edit Group Chat1 placement
Walmart · Retail & e-commerce newsletters · 2026 Q2
- Deal Secrets1 placement
Walmart · Retail & e-commerce newsletters · 2026 Q3
- Retail Dive Daily3 placements
Walmart · Retail & e-commerce newsletters · 2026 Q4
- Retail Dive Daily6 placements
Target · Retail & e-commerce newsletters · 2026 Q2
- Nothing To Wear3 placements
Target · Retail & e-commerce newsletters · 2026 Q3
- Nothing To Wear1 placement
Amazon · Marketing & growth newsletters · 2026 Q4
- CX Dive Daily7 placements
Walmart · Kids & family podcasts · Earlier
- Good Inside with Dr. Becky3 placements
Walmart · Kids & family podcasts · 2026 Q2
- Good Inside with Dr. Becky3 placements
Walmart · Kids & family podcasts · 2026 Q4
- The Dr. Laura Podcast1 placement
Amazon · Other lanes · 2025 Q4
- Recomendo2 placements
Amazon · Other lanes · 2026 Q1
- 1% Better1 placement
Amazon · Other lanes · 2026 Q2
- React Status1 placement
- Fresh Air1 placement
Amazon · Other lanes · 2026 Q3
- Moneywise2 placements
- The Rest Is History2 placements
Amazon · Other lanes · 2026 Q4
- CIO Dive Daily2 placements
- Moneywise1 placement
Walmart · Other lanes · 2025 Q4
- Pod Save America1 placement
Walmart · Other lanes · 2026 Q2
- Dateline NBC1 placement
- Pod Save America1 placement
Walmart · Other lanes · 2026 Q3
- Axios AM3 placements
- Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast3 placements
Walmart · Other lanes · 2026 Q4
- K-12 Dive Daily4 placements
- BoardSource SmartBrief3 placements
Target · Other lanes · 2026 Q2
- The Bossticks2 placements
- The Glenn Beck Program1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.