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Password managers

1Password vs Bitwarden

1Password and Bitwarden compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

1091Password14 newsletter · 63 podcast · 32 event“Protect passwords and secrets, manage app access, and secure AI tools with 1Password.” Source
72Bitwarden13 newsletter · 58 podcast · 1 event“Bitwarden is the trusted, open source password manager for individuals, teams, and enterprises. Securely store, share, and manage passwords, passkeys, and secrets. Free to start.” Source

Where each ran Newsletter and podcast placements, last 12 months.

1PasswordBitwardenLane
41
13News podcasts
6
42Technology podcasts
6
10Cybersecurity newsletters
6
3Software & developers newsletters
2
0AI newsletters

In common 2 outlets with both on record.

OutletType1PasswordBitwarden
TLDR InfoSecNewsletter410
TLDR ITNewsletter22

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

1Password · 39 outlets

Grumpy Old Geeks42
All the Hacks: Money, Points & Life6
Deep Questions with Cal Newport4

Bitwarden · 6 outlets

The Vergecast44
All TWiT.tv Shows (Audio)7
Tech News Weekly (Audio)4
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.