Rival companies
Password managers
Password managers sponsors side by side: 1Password, Bitwarden and Keeper Security, and where each one ran by quarter.
1091Password14 newsletter · 63 podcast · 32 event
72Bitwarden13 newsletter · 58 podcast · 1 event
32Keeper Security9 newsletter · 1 podcast · 22 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| 1Password | Bitwarden | Keeper Security | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| News podcasts | 4 | 8 | 12 | 12 | 7 | 3 | 0 | 0 | 0 | 1 | 3 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Technology podcasts | 0 | 1 | 3 | 0 | 0 | 2 | 3 | 3 | 7 | 10 | 19 | 3 | 0 | 0 | 0 | 0 | 0 | 1 | ||
| Cybersecurity newsletters | 0 | 0 | 0 | 0 | 4 | 2 | 0 | 1 | 6 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | ||
| Software & developers newsletters | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | ||
| Business podcasts | 6 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Business & economy newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | ||
| Leisure podcasts | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| AI newsletters | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | 1Password | Bitwarden | Keeper Security |
|---|---|---|---|
| Security | 15 | 1 | 15 |
| Cloud & data | 7 | 0 | 3 |
| Business & tech | 3 | 0 | 2 |
| Developer | 4 | 0 | 0 |
| AI | 3 | 0 | 1 |
| Defense & aerospace | 0 | 0 | 1 |
Top outlets By newsletter and podcast placements.
1Password
- Grumpy Old Geeks42
- All the Hacks: Money, Points & Life6
- TLDR InfoSec4
- Deep Questions with Cal Newport4
- The WAN Show4
- TLDR DevOps3
Bitwarden
- The Vergecast44
- TLDR InfoSec10
- All TWiT.tv Shows (Audio)7
- Tech News Weekly (Audio)4
- TLDR IT2
- Windows Weekly (Audio)2
Keeper Security
- Emerging Tech Brew5
- TLDR IT3
- TLDR InfoSec1
- 9to5Mac Happy Hour1
The detail Outlets behind each lane.
1Password · News podcasts · Earlier
- The WAN Show4 placements
1Password · News podcasts · 2025 Q4
- Grumpy Old Geeks8 placements
1Password · News podcasts · 2026 Q1
- Grumpy Old Geeks12 placements
1Password · News podcasts · 2026 Q2
- Grumpy Old Geeks12 placements
1Password · News podcasts · 2026 Q3
- Grumpy Old Geeks7 placements
1Password · News podcasts · 2026 Q4
- Grumpy Old Geeks3 placements
Bitwarden · News podcasts · 2026 Q2
- Tech News Weekly (Audio)1 placement
Bitwarden · News podcasts · 2026 Q3
- Tech News Weekly (Audio)2 placements
- Windows Weekly (Audio)1 placement
Bitwarden · News podcasts · 2026 Q4
- All TWiT.tv Shows (Audio)7 placements
- Tech News Weekly (Audio)1 placement
1Password · Technology podcasts · 2025 Q4
- Deep Questions with Cal Newport1 placement
1Password · Technology podcasts · 2026 Q1
- Deep Questions with Cal Newport3 placements
1Password · Technology podcasts · 2026 Q4
- Mac Power Users2 placements
Bitwarden · Technology podcasts · Earlier
- The Vergecast3 placements
Bitwarden · Technology podcasts · 2025 Q4
- The Vergecast3 placements
Bitwarden · Technology podcasts · 2026 Q1
- The Vergecast7 placements
Bitwarden · Technology podcasts · 2026 Q2
- The Vergecast10 placements
Bitwarden · Technology podcasts · 2026 Q3
- The Vergecast19 placements
Bitwarden · Technology podcasts · 2026 Q4
- The Vergecast2 placements
- This Week in Tech (Audio)1 placement
Keeper Security · Technology podcasts · 2026 Q4
- 9to5Mac Happy Hour1 placement
1Password · Cybersecurity newsletters · 2026 Q3
- TLDR InfoSec4 placements
1Password · Cybersecurity newsletters · 2026 Q4
- Cybersecurity Dive Daily2 placements
Bitwarden · Cybersecurity newsletters · 2025 Q4
- TLDR InfoSec1 placement
Bitwarden · Cybersecurity newsletters · 2026 Q1
- TLDR InfoSec6 placements
Bitwarden · Cybersecurity newsletters · 2026 Q2
- TLDR InfoSec3 placements
Keeper Security · Cybersecurity newsletters · 2026 Q4
- TLDR InfoSec1 placement
1Password · Software & developers newsletters · 2026 Q3
- TLDR DevOps3 placements
- TLDR IT2 placements
Bitwarden · Software & developers newsletters · 2026 Q2
- TLDR IT2 placements
Bitwarden · Software & developers newsletters · 2026 Q3
- IT Brew1 placement
Keeper Security · Software & developers newsletters · 2026 Q3
- TLDR IT2 placements
Keeper Security · Software & developers newsletters · 2026 Q4
- TLDR IT1 placement
1Password · Business podcasts · Earlier
- All the Hacks: Money, Points & Life6 placements
1Password · Business podcasts · 2025 Q4
- The Diary Of A CEO with Steven Bartlett2 placements
Keeper Security · Business & economy newsletters · 2026 Q3
- Emerging Tech Brew5 placements
1Password · Leisure podcasts · Earlier
- The Command Zone3 placements
1Password · AI newsletters · 2026 Q3
- TLDR AI1 placement
1Password · AI newsletters · 2026 Q4
- TLDR AI1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.