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Rival companies

Zero trust and SSE

Zero trust and SSE sponsors side by side: Palo Alto Networks, Cloudflare, Zscaler and Netskope, and where each one ran by quarter.

118Palo Alto Networks6 newsletter · 60 podcast · 52 event
86Cloudflare10 newsletter · 0 podcast · 76 event
27Zscaler1 newsletter · 4 podcast · 22 event
22Netskope0 newsletter · 0 podcast · 22 event

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

Palo Alto NetworksCloudflareZscalerNetskope
LaneEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
Technology podcasts 1 3 0 12 20 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
News podcasts 2 0 0 0 1 17 0 0 0 0 0 0 0 0 0 1 3 0 0 0 0 0 0 0
Software & developers newsletters 0 0 0 0 1 1 0 0 2 0 1 2 0 0 0 0 0 0 0 0 0 0 0 0
Cybersecurity newsletters 0 0 0 2 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0
AI newsletters 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Industry trade newsletters 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0
Startups & venture newsletters 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0
Business & economy newsletters 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0
Politics & policy newsletters 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0

Events Sponsor lists, booths and partner listings by event sector.

SectorPalo Alto NetworksCloudflareZscalerNetskope
Cloud & data291563
Security66915
Business & tech71253
AI31700
Sports & leisure11200
Developer1900
Health2020
Defense & aerospace1101

Top outlets By newsletter and podcast placements.

Palo Alto Networks

  1. The Vergecast39
  2. All TWiT.tv Shows (Audio)10
  3. Windows Weekly (Audio)5
  4. Tech News Weekly (Audio)3
  5. Superhuman AI2
  6. CyberWire Daily2

Cloudflare

  1. ByteByteGo2
  2. Higher Ed Dive Daily1
  3. TLDR1
  4. TLDR DevOps1
  5. In the Room1
  6. TLDR InfoSec1

Zscaler

  1. Windows Weekly (Audio)3
  2. ISACA SmartBrief on Cybersecurity1
  3. Tech News Weekly (Audio)1

Netskope

No newsletter or podcast ads on record. 22 event listings.

The detail Outlets behind each lane.

Palo Alto Networks · Technology podcasts · Earlier
Palo Alto Networks · Technology podcasts · 2025 Q4
Palo Alto Networks · Technology podcasts · 2026 Q2
Palo Alto Networks · Technology podcasts · 2026 Q3
Palo Alto Networks · Technology podcasts · 2026 Q4
Palo Alto Networks · News podcasts · Earlier
Palo Alto Networks · News podcasts · 2026 Q3
Palo Alto Networks · News podcasts · 2026 Q4
Zscaler · News podcasts · 2026 Q2
Zscaler · News podcasts · 2026 Q3
Palo Alto Networks · Software & developers newsletters · 2026 Q3
Palo Alto Networks · Software & developers newsletters · 2026 Q4
Cloudflare · Software & developers newsletters · 2026 Q1
Cloudflare · Software & developers newsletters · 2026 Q3
Cloudflare · Software & developers newsletters · 2026 Q4
Palo Alto Networks · Cybersecurity newsletters · 2026 Q2
Cloudflare · Cybersecurity newsletters · 2026 Q3
Zscaler · Cybersecurity newsletters · 2026 Q4
Palo Alto Networks · AI newsletters · 2026 Q3
Cloudflare · Industry trade newsletters · 2026 Q3
Cloudflare · Startups & venture newsletters · 2026 Q4
Cloudflare · Business & economy newsletters · 2026 Q4
Cloudflare · Politics & policy newsletters · 2026 Q4
See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.