Rival companies
Web search and data APIs
Web search and data APIs sponsors side by side: SerpApi, Bright Data, Parallel and Exa, and where each one ran by quarter.
67SerpApi57 newsletter · 1 podcast · 9 event
32Bright Data22 newsletter · 0 podcast · 10 event
29Parallel1 newsletter · 23 podcast · 5 event
24Exa4 newsletter · 0 podcast · 20 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| SerpApi | Bright Data | Parallel | Exa | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| Software & developers newsletters | 0 | 0 | 10 | 8 | 11 | 8 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| AI newsletters | 0 | 0 | 11 | 1 | 1 | 3 | 0 | 10 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Comedy podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 6 | 8 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Startups & venture newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | |||
| Technology podcasts | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Product & design newsletters | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Business & economy newsletters | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Marketing & growth newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Industry trade newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Society & culture podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | SerpApi | Bright Data | Parallel | Exa |
|---|---|---|---|---|
| AI | 3 | 6 | 2 | 14 |
| Developer | 6 | 1 | 0 | 0 |
| Business & tech | 0 | 1 | 1 | 2 |
| Cloud & data | 0 | 1 | 1 | 1 |
| Construction & real estate | 0 | 0 | 1 | 1 |
| Marketing & media | 0 | 0 | 0 | 1 |
| Education | 0 | 0 | 0 | 1 |
| Finance & crypto | 0 | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
SerpApi
- TLDR AI11
- TLDR9
- Programming Digest5
- ByteByteGo5
- The Rundown AI4
- Tech Lead Digest3
Bright Data
- AI Tools Up5
- BrainBuzz4
- The Code3
- Tech Scoop2
- Glasp Newsletter2
- The Future of SEO & AEO by Eli Schwartz1
Parallel
- The Toast18
- "The Cognitive Revolution"3
- Hardware Meetup Newsletter1
- Dear Shandy1
- Girls Gotta Eat1
Exa
- Newcomer4
The detail Outlets behind each lane.
SerpApi · Software & developers newsletters · 2026 Q1
- ByteByteGo5 placements
- TLDR3 placements
SerpApi · Software & developers newsletters · 2026 Q4
- Programming Digest3 placements
- Ruby Weekly1 placement
Bright Data · Software & developers newsletters · 2026 Q2
- The Code1 placement
Bright Data · Software & developers newsletters · 2026 Q3
- The Code2 placements
- ByteBuilders1 placement
SerpApi · AI newsletters · 2026 Q1
- TLDR AI8 placements
- The Rundown AI3 placements
SerpApi · AI newsletters · 2026 Q2
- The Rundown AI1 placement
SerpApi · AI newsletters · 2026 Q3
- TLDR AI1 placement
SerpApi · AI newsletters · 2026 Q4
- TLDR AI2 placements
- Latent Space1 placement
Bright Data · AI newsletters · 2025 Q4
- AI Tools Up5 placements
- BrainBuzz4 placements
Bright Data · AI newsletters · 2026 Q3
- Tech Scoop2 placements
- AI, But Simple1 placement
Bright Data · AI newsletters · 2026 Q4
- Supercharged With AI1 placement
Parallel · Comedy podcasts · 2026 Q1
- The Toast1 placement
Parallel · Comedy podcasts · 2026 Q2
- The Toast6 placements
Parallel · Comedy podcasts · 2026 Q3
- The Toast8 placements
Parallel · Comedy podcasts · 2026 Q4
- The Toast3 placements
- Girls Gotta Eat1 placement
Exa · Startups & venture newsletters · 2026 Q3
- Newcomer2 placements
Exa · Startups & venture newsletters · 2026 Q4
- Newcomer2 placements
SerpApi · Technology podcasts · 2026 Q4
- Practical AI1 placement
Parallel · Technology podcasts · 2026 Q4
- "The Cognitive Revolution"3 placements
SerpApi · Product & design newsletters · 2026 Q3
- Product Growth1 placement
Bright Data · Product & design newsletters · 2026 Q2
- Glasp Newsletter2 placements
SerpApi · Business & economy newsletters · 2026 Q4
- Techpresso3 placements
Bright Data · Marketing & growth newsletters · 2025 Q4
- Fud1 placement
Bright Data · Marketing & growth newsletters · 2026 Q3
- The Future of SEO & AEO by Eli Schwartz1 placement
Parallel · Industry trade newsletters · 2026 Q3
- Hardware Meetup Newsletter1 placement
Parallel · Society & culture podcasts · 2026 Q2
- Dear Shandy1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.