Rival companies
VPN services
VPN services sponsors side by side: NordVPN, Proton and Private Internet Access, and where each one ran by quarter.
387NordVPN2 newsletter · 381 podcast · 4 event
169Proton13 newsletter · 156 podcast · 0 event
150Private Internet Access1 newsletter · 149 podcast · 0 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| NordVPN | Proton | Private Internet Access | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Sports podcasts | 0 | 7 | 37 | 47 | 23 | 59 | 0 | 0 | 0 | 62 | 69 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| News podcasts | 2 | 22 | 34 | 38 | 31 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 57 | 18 | 24 | 23 | 16 | 10 | ||
| Leisure podcasts | 0 | 1 | 3 | 3 | 1 | 1 | 0 | 0 | 0 | 1 | 6 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| History podcasts | 0 | 15 | 2 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | ||
| Society & culture podcasts | 0 | 0 | 2 | 6 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Comedy podcasts | 0 | 1 | 0 | 1 | 5 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Science podcasts | 0 | 4 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Business podcasts | 3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| AI newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Travel & lifestyle newsletters | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Other lanes | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 6 | 0 | 0 | 0 | 0 | 0 | 1 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | NordVPN | Proton | Private Internet Access |
|---|---|---|---|
| Business & tech | 3 | 0 | 0 |
| Security | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
NordVPN
- The Rest Is Politics129
- The Bye Round With James Graham42
- The Confused Breakfast36
- Good Areas Podcast25
- The Rest Is History17
- The Final Word Cricket Podcast14
Proton
- Locked On MLB - Daily Podcast On Major League Baseball34
- Locked On Mets - Daily Podcast On The New York Mets31
- Locked On Brewers- Daily Podcast On The Milwaukee Brewers26
- Locked On Braves - Daily Podcast On The Atlanta Braves25
- Locked On Guardians - Daily Podcast On The Cleveland Guardians15
- Kinda Funny Games Daily: Video Games News Podcast4
Private Internet Access
- The WAN Show97
- Grumpy Old Geeks44
- The David Lin Report4
- The David Pakman Show2
- Quartz Crypto1
- Rebel News Podcast1
The detail Outlets behind each lane.
NordVPN · Sports podcasts · 2025 Q4
- The Bye Round With James Graham4 placements
- Notsam Wrestling2 placements
NordVPN · Sports podcasts · 2026 Q1
- The Bye Round With James Graham19 placements
- The Confused Breakfast14 placements
NordVPN · Sports podcasts · 2026 Q2
- The Bye Round With James Graham19 placements
- The Grade Cricketer12 placements
NordVPN · Sports podcasts · 2026 Q3
- Good Areas Podcast13 placements
- The Confused Breakfast8 placements
NordVPN · Sports podcasts · 2026 Q4
- The Final Word Cricket Podcast14 placements
- Good Areas Podcast12 placements
Proton · Sports podcasts · 2026 Q2
Proton · Sports podcasts · 2026 Q3
Proton · Sports podcasts · 2026 Q4
- Wrestling is Cool!1 placement
- Kliq This: The Kevin Nash Podcast1 placement
NordVPN · News podcasts · Earlier
- The David Lin Report2 placements
NordVPN · News podcasts · 2025 Q4
- The Rest Is Politics22 placements
NordVPN · News podcasts · 2026 Q1
- The Rest Is Politics34 placements
NordVPN · News podcasts · 2026 Q2
- The Rest Is Politics33 placements
- The Rest Is Politics: US5 placements
NordVPN · News podcasts · 2026 Q3
- The Rest Is Politics31 placements
NordVPN · News podcasts · 2026 Q4
- The Rest Is Politics9 placements
Private Internet Access · News podcasts · Earlier
- The WAN Show53 placements
- The David Lin Report4 placements
Private Internet Access · News podcasts · 2025 Q4
- The WAN Show10 placements
- Grumpy Old Geeks8 placements
Private Internet Access · News podcasts · 2026 Q1
- The WAN Show12 placements
- Grumpy Old Geeks12 placements
Private Internet Access · News podcasts · 2026 Q2
- Grumpy Old Geeks12 placements
- The WAN Show11 placements
Private Internet Access · News podcasts · 2026 Q3
- The WAN Show9 placements
- Grumpy Old Geeks7 placements
Private Internet Access · News podcasts · 2026 Q4
- Grumpy Old Geeks5 placements
- The WAN Show2 placements
NordVPN · Leisure podcasts · 2025 Q4
- C.R.E.A.M. (The TDC Podcast)1 placement
NordVPN · Leisure podcasts · 2026 Q1
- C.R.E.A.M. (The TDC Podcast)2 placements
- The Command Zone1 placement
NordVPN · Leisure podcasts · 2026 Q2
- THIS CAR POD! with Doug DeMuro & Friends!2 placements
- C.R.E.A.M. (The TDC Podcast)1 placement
NordVPN · Leisure podcasts · 2026 Q3
- Get Played1 placement
NordVPN · Leisure podcasts · 2026 Q4
- Get Played1 placement
Proton · Leisure podcasts · 2026 Q2
- The Kit & Krysta Podcast1 placement
Proton · Leisure podcasts · 2026 Q3
- The Kit & Krysta Podcast2 placements
- The MinnMax Show2 placements
Proton · Leisure podcasts · 2026 Q4
- Kinda Funny Games Daily: Video Games News Podcast4 placements
- The MinnMax Show2 placements
NordVPN · History podcasts · 2025 Q4
- The Rest Is History15 placements
NordVPN · History podcasts · 2026 Q1
- The Rest Is History2 placements
NordVPN · History podcasts · 2026 Q4
- The Rest Is Classified4 placements
Private Internet Access · History podcasts · 2025 Q4
- The Team House1 placement
NordVPN · Society & culture podcasts · 2026 Q1
- A Bit Fruity with Matt Bernstein1 placement
- Philosophize This!1 placement
NordVPN · Society & culture podcasts · 2026 Q2
- Philosophize This!5 placements
- A Bit Fruity with Matt Bernstein1 placement
NordVPN · Society & culture podcasts · 2026 Q3
- Philosophize This!2 placements
- A Bit Fruity with Matt Bernstein1 placement
NordVPN · Society & culture podcasts · 2026 Q4
- The Garybpilot Show1 placement
- A Bit Fruity with Matt Bernstein1 placement
NordVPN · Comedy podcasts · 2025 Q4
NordVPN · Comedy podcasts · 2026 Q2
- P*****o Time1 placement
NordVPN · Comedy podcasts · 2026 Q3
- Have A Word with Adam Rowe & Dan Nightingale5 placements
NordVPN · Comedy podcasts · 2026 Q4
- Have A Word with Adam Rowe & Dan Nightingale5 placements
NordVPN · Science podcasts · 2025 Q4
- The Rest Is Science4 placements
NordVPN · Science podcasts · 2026 Q1
- Tooth & Claw: True Stories of Animal Attacks1 placement
NordVPN · Science podcasts · 2026 Q4
NordVPN · Business podcasts · Earlier
- How I Invest with David Weisburd3 placements
NordVPN · Business podcasts · 2026 Q3
- Money For Couples with Ramit Sethi1 placement
Proton · Business podcasts · 2026 Q2
- Founder's Story3 placements
Proton · Business podcasts · 2026 Q3
- Founder's Story1 placement
Proton · AI newsletters · 2026 Q1
- The Shift AI1 placement
Proton · AI newsletters · 2026 Q3
- BrainBuzz3 placements
Proton · AI newsletters · 2026 Q4
- The AI Entrepreneurs1 placement
NordVPN · Travel & lifestyle newsletters · 2026 Q4
- The Flyover2 placements
Proton · Travel & lifestyle newsletters · 2026 Q3
- Note To Self1 placement
NordVPN · Other lanes · 2026 Q1
- UNTAPPED with Spencer Matthews2 placements
- Mick Unplugged1 placement
NordVPN · Other lanes · 2026 Q2
- Mick Unplugged1 placement
- Films To Be Buried With with Brett Goldstein1 placement
Proton · Other lanes · 2026 Q3
- sysxplore1 placement
Proton · Other lanes · 2026 Q4
- The Starting 53 placements
- sysxplore2 placements
Private Internet Access · Other lanes · 2026 Q4
- Quartz Crypto1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.