Ad Almanac

Rival companies

Startup spend and banking

Startup spend and banking sponsors side by side: Ramp, Mercury, Brex and BILL, and where each one ran by quarter.

226Ramp33 newsletter · 164 podcast · 29 event
214Mercury40 newsletter · 167 podcast · 7 event
75Brex52 newsletter · 16 podcast · 7 event
55BILL25 newsletter · 8 podcast · 22 event

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-01. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

RampMercuryBrexBILL
LaneEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
Technology podcasts 0 0 0 0 0 17 19 12 44 52 13 5 0 0 4 0 0 6 0 0 0 0 0 1
Business podcasts 0 19 26 41 31 11 2 6 4 6 2 2 0 0 0 0 0 5 0 0 0 1 0 1
Startups & venture newsletters 0 0 2 2 3 0 0 0 0 3 8 0 1 0 0 0 12 13 0 3 3 6 4 1
AI newsletters 0 0 0 0 8 0 0 0 0 10 9 2 0 0 0 0 0 0 0 0 0 0 0 0
Finance & investing newsletters 0 0 1 0 5 1 0 0 0 0 0 0 0 5 0 6 5 1 0 0 0 0 3 1
Culture & entertainment newsletters 0 0 1 0 0 0 0 0 0 2 1 0 0 0 0 0 5 4 0 0 1 0 0 0
History podcasts 0 0 0 0 0 13 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Software & developers newsletters 0 0 0 1 0 4 0 0 0 1 3 0 0 0 0 0 0 0 0 0 0 0 0 0
News podcasts 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 2
Travel & lifestyle newsletters 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other lanes 0 0 0 0 3 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 3 1 2

Events Sponsor lists, booths and partner listings by event sector.

SectorRampMercuryBrexBILL
Business & tech10255
Finance & crypto4024
Construction & real estate5005
Automotive & transport3002
AI4000
Developer0004
Security0300
Retail & consumer1100

What the ads said By angle and quarter. Angle names are ours; the words are the ads’.

Each ad was sorted twice by AI, separately. A number here counts ads where both reads matched: 79 of 101 distinct ads. “Not sorted” counts ads from publishers that don’t allow AI reading. They count above, but we don’t sort them here.

RampMercuryBrexBILL
AngleEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
AI in finance work 0 0 0 0 2 1 0 0 0 3 0 0 0 1 0 0 4 0 0 0 0 1 0 0
Expenses and spend control 0 0 0 0 2 1 0 0 1 0 3 0 0 1 0 0 0 0 0 0 0 1 3 0
Bill pay and invoices 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 1 0
Books, taxes and accounting 0 0 0 0 0 0 0 0 1 0 3 1 0 0 0 0 0 0 0 0 1 0 0 0
Rethinking business banking 0 0 0 0 0 0 0 0 1 6 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Controlling AI token spend 0 0 0 0 4 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
One platform for finance 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 12 10 0 0 0 0 0 0
Savings and rewards 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0
Other ad copy 0 0 0 0 0 0 0 0 0 0 3 0 0 1 0 0 0 0 0 0 0 4 1 2
Name or offer only 0 0 3 2 7 1 17 11 0 1 2 2 0 0 0 0 0 4 0 2 1 0 2 0
Two reads differ 0 0 0 1 3 0 2 0 1 7 6 0 0 2 0 0 1 3 0 1 1 0 1 1
Not sorted 0 18 26 33 19 24 0 1 0 0 0 4 1 0 0 0 5 7 0 0 0 1 0 3
No words on file 0 1 1 8 16 21 2 6 44 56 19 1 0 0 4 6 0 6 0 0 1 1 0 2

Top outlets By newsletter and podcast placements.

Ramp

  1. The Real Eisman Playbook47
  2. Founders39
  3. Invest Like the Best with Patrick O'Shaughnessy38
  4. TBPN14
  5. Everything Everywhere Daily: History, Science, Geography & More13
  6. TLDR Fintech6

Mercury

  1. The AI Daily Brief: Artificial Intelligence News and Analysis83
  2. The Room Podcast30
  3. All the Hacks: Money, Points & Life19
  4. Lenny's Podcast: Product | Career | Growth17
  5. Dwarkesh Podcast12
  6. 5 Tweet Tuesday6

Brex

  1. Sourcery29
  2. OnlyCFO's Newsletter12
  3. Core Memory9
  4. CFO Secrets5
  5. Lenny's Podcast: Product | Career | Growth4
  6. Run the Numbers3

BILL

  1. Exec Sum16
  2. CFO Brew3
  3. Everything Iconic with Danny Pellegrino3
  4. Acquired1
  5. Full Potential Zone1
  6. Morning Brew1

The detail Outlets behind each lane, and the ads behind each angle, with date and source.

Ramp · Technology podcasts · 2026 Q4
Mercury · Technology podcasts · Earlier
Mercury · Technology podcasts · 2025 Q4
Mercury · Technology podcasts · 2026 Q1
Mercury · Technology podcasts · 2026 Q2
Mercury · Technology podcasts · 2026 Q3
Mercury · Technology podcasts · 2026 Q4
Brex · Technology podcasts · 2026 Q1
Brex · Technology podcasts · 2026 Q4
BILL · Technology podcasts · 2026 Q4
Ramp · Business podcasts · 2025 Q4
Ramp · Business podcasts · 2026 Q1
Ramp · Business podcasts · 2026 Q2
Ramp · Business podcasts · 2026 Q3
Ramp · Business podcasts · 2026 Q4
Mercury · Business podcasts · Earlier
Mercury · Business podcasts · 2025 Q4
Mercury · Business podcasts · 2026 Q1
Mercury · Business podcasts · 2026 Q2
Mercury · Business podcasts · 2026 Q3
Mercury · Business podcasts · 2026 Q4
Brex · Business podcasts · 2026 Q4
BILL · Business podcasts · 2026 Q2
BILL · Business podcasts · 2026 Q4
Ramp · Startups & venture newsletters · 2026 Q1
Ramp · Startups & venture newsletters · 2026 Q2
Ramp · Startups & venture newsletters · 2026 Q3
Mercury · Startups & venture newsletters · 2026 Q2
Mercury · Startups & venture newsletters · 2026 Q3
Brex · Startups & venture newsletters · Earlier
Brex · Startups & venture newsletters · 2026 Q3
Brex · Startups & venture newsletters · 2026 Q4
BILL · Startups & venture newsletters · 2025 Q4
BILL · Startups & venture newsletters · 2026 Q1
BILL · Startups & venture newsletters · 2026 Q2
BILL · Startups & venture newsletters · 2026 Q3
BILL · Startups & venture newsletters · 2026 Q4
Ramp · AI newsletters · 2026 Q3
Mercury · AI newsletters · 2026 Q2
Mercury · AI newsletters · 2026 Q3
Mercury · AI newsletters · 2026 Q4
Ramp · Finance & investing newsletters · 2026 Q1
Ramp · Finance & investing newsletters · 2026 Q3
Ramp · Finance & investing newsletters · 2026 Q4
Brex · Finance & investing newsletters · 2025 Q4
Brex · Finance & investing newsletters · 2026 Q2
Brex · Finance & investing newsletters · 2026 Q3
Brex · Finance & investing newsletters · 2026 Q4
BILL · Finance & investing newsletters · 2026 Q3
BILL · Finance & investing newsletters · 2026 Q4
Ramp · Culture & entertainment newsletters · 2026 Q1
Mercury · Culture & entertainment newsletters · 2026 Q2
Mercury · Culture & entertainment newsletters · 2026 Q3
Brex · Culture & entertainment newsletters · 2026 Q3
Brex · Culture & entertainment newsletters · 2026 Q4
BILL · Culture & entertainment newsletters · 2026 Q1
Ramp · History podcasts · 2026 Q4
Ramp · Software & developers newsletters · 2026 Q2
Ramp · Software & developers newsletters · 2026 Q4
Mercury · Software & developers newsletters · 2026 Q2
Mercury · Software & developers newsletters · 2026 Q3
Ramp · News podcasts · 2026 Q4
Brex · News podcasts · 2026 Q4
BILL · News podcasts · 2026 Q4
Ramp · Travel & lifestyle newsletters · 2026 Q3
Ramp · Other lanes · 2026 Q3
Ramp · Other lanes · 2026 Q4
Mercury · Other lanes · 2026 Q2
BILL · Other lanes · 2026 Q2
BILL · Other lanes · 2026 Q3
BILL · Other lanes · 2026 Q4
Ramp · AI in finance work · 2026 Q3
Ramp · AI in finance work · 2026 Q4
Mercury · AI in finance work · 2026 Q2
Brex · AI in finance work · 2025 Q4
Brex · AI in finance work · 2026 Q3
BILL · AI in finance work · 2026 Q2
Ramp · Expenses and spend control · 2026 Q3
Ramp · Expenses and spend control · 2026 Q4
Mercury · Expenses and spend control · 2026 Q1
Mercury · Expenses and spend control · 2026 Q3
Brex · Expenses and spend control · 2025 Q4
BILL · Expenses and spend control · 2026 Q2
BILL · Expenses and spend control · 2026 Q3
Mercury · Bill pay and invoices · 2026 Q2
BILL · Bill pay and invoices · 2026 Q3
Mercury · Books, taxes and accounting · 2026 Q1
Mercury · Books, taxes and accounting · 2026 Q3
Mercury · Books, taxes and accounting · 2026 Q4
BILL · Books, taxes and accounting · 2026 Q1
Mercury · Rethinking business banking · 2026 Q1
Mercury · Rethinking business banking · 2026 Q2
Ramp · Controlling AI token spend · 2026 Q3
Ramp · Controlling AI token spend · 2026 Q4
Ramp · One platform for finance · 2026 Q3
Mercury · One platform for finance · 2026 Q4
Brex · One platform for finance · 2026 Q3
Brex · One platform for finance · 2026 Q4
BILL · Savings and rewards · 2026 Q2
Mercury · Other ad copy · 2026 Q3
Brex · Other ad copy · 2025 Q4
BILL · Other ad copy · 2026 Q2
BILL · Other ad copy · 2026 Q3
BILL · Other ad copy · 2026 Q4
Ramp · Name or offer only · 2026 Q1
Ramp · Name or offer only · 2026 Q2
Ramp · Name or offer only · 2026 Q3
Ramp · Name or offer only · 2026 Q4
Mercury · Name or offer only · Earlier
Mercury · Name or offer only · 2025 Q4
Mercury · Name or offer only · 2026 Q2
Mercury · Name or offer only · 2026 Q3
Mercury · Name or offer only · 2026 Q4
Brex · Name or offer only · 2026 Q4
BILL · Name or offer only · 2025 Q4
BILL · Name or offer only · 2026 Q1
BILL · Name or offer only · 2026 Q3
Ramp · Two reads differ · 2026 Q2
Ramp · Two reads differ · 2026 Q3
Mercury · Two reads differ · Earlier
Mercury · Two reads differ · 2026 Q1
Mercury · Two reads differ · 2026 Q2
Mercury · Two reads differ · 2026 Q3
Brex · Two reads differ · 2025 Q4
Brex · Two reads differ · 2026 Q3
Brex · Two reads differ · 2026 Q4
BILL · Two reads differ · 2025 Q4
BILL · Two reads differ · 2026 Q1
BILL · Two reads differ · 2026 Q3
BILL · Two reads differ · 2026 Q4
See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.