Rival companies
Cloud SQL databases
Cloud SQL databases sponsors side by side: Tiger Data, Cockroach Labs, Yugabyte and PlanetScale, and where each one ran by quarter.
140Tiger Data129 newsletter · 1 podcast · 10 event
33Cockroach Labs2 newsletter · 0 podcast · 31 event
25Yugabyte2 newsletter · 0 podcast · 23 event
21PlanetScale10 newsletter · 0 podcast · 11 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Tiger Data | Cockroach Labs | Yugabyte | PlanetScale | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| Software & developers newsletters | 0 | 2 | 1 | 30 | 50 | 15 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 0 | |||
| AI newsletters | 0 | 1 | 0 | 2 | 13 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Data & analytics newsletters | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | |||
| Politics & policy newsletters | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Crypto newsletters | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| News podcasts | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Tiger Data | Cockroach Labs | Yugabyte | PlanetScale |
|---|---|---|---|---|
| Cloud & data | 4 | 17 | 16 | 1 |
| AI | 1 | 5 | 3 | 2 |
| Developer | 0 | 2 | 2 | 6 |
| Finance & crypto | 1 | 3 | 0 | 0 |
| Security | 0 | 1 | 1 | 2 |
| Industrial | 4 | 0 | 0 | 0 |
| Sports & leisure | 0 | 2 | 1 | 0 |
| Business & tech | 0 | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Tiger Data
- Go Weekly21
- Frontend Focus19
- The Code14
- Node Weekly14
- JavaScript Weekly12
- Ins7ghts12
Cockroach Labs
- DB Weekly2
Yugabyte
- TLDR Dev2
PlanetScale
- Sreweekly7
- This Week In React2
- TLDR Data1
The detail Outlets behind each lane.
Tiger Data · Software & developers newsletters · 2025 Q4
- Level Up Coding System Design Newsletter2 placements
Tiger Data · Software & developers newsletters · 2026 Q1
- TLDR Dev1 placement
Tiger Data · Software & developers newsletters · 2026 Q2
- Go Weekly7 placements
- JavaScript Weekly7 placements
Tiger Data · Software & developers newsletters · 2026 Q3
- Frontend Focus12 placements
- Go Weekly11 placements
Tiger Data · Software & developers newsletters · 2026 Q4
- The Code5 placements
- Ruby Weekly4 placements
Yugabyte · Software & developers newsletters · 2025 Q4
- TLDR Dev2 placements
PlanetScale · Software & developers newsletters · 2026 Q3
- Sreweekly7 placements
- This Week In React2 placements
Tiger Data · AI newsletters · 2025 Q4
- The Rundown AI1 placement
Tiger Data · AI newsletters · 2026 Q2
- AI Breakfast1 placement
- Supercharged With AI1 placement
Tiger Data · AI newsletters · 2026 Q3
- Ins7ghts6 placements
- AI Tools Up3 placements
Tiger Data · AI newsletters · 2026 Q4
- Ins7ghts6 placements
- AI Insights2 placements
Tiger Data · Data & analytics newsletters · 2026 Q2
- Data Engineer Things1 placement
Cockroach Labs · Data & analytics newsletters · Earlier
- DB Weekly2 placements
PlanetScale · Data & analytics newsletters · 2026 Q3
- TLDR Data1 placement
Tiger Data · Politics & policy newsletters · 2026 Q4
- TIME newsletters3 placements
Tiger Data · Crypto newsletters · 2026 Q4
- Cryptotwits2 placements
Tiger Data · News podcasts · 2026 Q3
- Software Engineering Daily1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.